118: How To Help Large Organizations Win at SEO w/Melanie Phung
Play • 1 hr 12 min

In this episode:

  • How to work on SEO effectively with big organizations 
  • Working with both content and tech teams — and how to get them to actually execute
  • Why understanding the HISTORY of a company, organization and website is important before giving recommendations 
  • What do you do if you get push back against SEO advice?
  • How to instill SEO Education within organization
  • How to communicate SEO results inside of an organization
  • And also … does Melanie listen to what Googler’s say about ranking and SEO?
  • And much more!

Listen Now!

Information About United Search

United Search is a brand new Speaker Accelerator program helping especially those from underrepresented groups – learn more about them in today’s episode.

To apply to be a mentor, mentee or learn more in general go to: https://www.unitedsearch.org/mentors

Related Episodes You Might Like

070: How To Do Big Brand SEO w/Corey Eulas

083: How To Win At In House, Large Scale SEO w/Kevin Indig of Atlassian

Show Agenda and Timestamps

  • Coming soon!

Tools Mentioned

  • Full List Coming soon!

Articles, Resources, and Links Mentioned

  • And you guessed it… coming soon!

Find Melanie Online!


Orange Spark Digital

The post 118: How To Help Large Organizations Win at SEO w/Melanie Phung appeared first on Evolving SEO.

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Jason Swenk
How a 90-Year-Old Agency Continues to Thrive
Do you know what separates your agency from competitors? Are you looking for a way to attract new clients and hold on to the ones you have? Clients have a lot of choices when it comes to choosing an agency. So how did a fourth-generation, 90-year-old marketing agency continue to adapt and thrive? In today's episode, we'll cover: * A 90-year-old agency and why your story is important. * How to use a podcast for agency lead generation. * 2 ways to protect your agency's future. Today I had a really fun talk with Jamie Michelson, President and CEO of SMZ, a digital advertising agency. SMZ was founded by Jamie's grandfather in 1929 and has made it through the great depression, numerous wars, and of course the challenges we now face with COVID 19. As a third-generation agency owner, Jamie has seen a lot. He's here to talk about how his agency has persevered and what they are doing now to continue to grow. Why Your Agency's Story is Important I always tell agency owners I work with, you have to have a unique story that separates you from everybody else. For SMZ, they have been around for over 90 years and have been able to leverage that history to build and foster relationships that last for decades. But it's more than just their history. Jamie's philosophy is to do all the stuff their clients expect of them and then throw in a little extra. Not taking anything for granted and focusing on people first is what helps SMZ maintain energy and keep clients around. Your story doesn't have to go back 100 years. You simply have to figure out what makes you different. Are you a small firm? Use this to your advantage. Do you provide a service most agencies don't? Showcase it. Find what connects you to your clients. How a Podcast Can Help Your Agency Find New Clients I am always surprised at how many agency owners don't have a podcast. A podcast is one of the best ways to expand your reach and gain authority. Jamie started his podcast just over a year ago and is still learning the ropes. But he's already reaping the rewards. Jamie says, some of the people who appear on his podcast wouldn't even give him the time of day if he approached them from a business development angle. But with the podcast, these same people have become great prospects. When you create a podcast, it's so much more than vanity metrics. Focus on your audience and the relationships you can create and foster. 2 Ways to Protect Your Agency's Future If you're wondering how many agencies have been around for three generations, the answer is, not that many. Jamie says this type of longevity is extremely rare. So what can you do to create an agency that can be passed down for generations? * Always build your pipeline: Always keep your foot on the gas. I've always made it a priority to be able to look three or six months down the road to see where my agency is at. When you do this, you gain clarity, make better decisions, and can be proactive instead of reactive. * Be willing to adapt: The sign of a great agency owner is to be able to adapt and constantly grow. Even if something doesn't seem worthwhile at first, as the data comes in, you need to be willing to change your mind. Longevity isn't something that comes by accident. It's a lot of resilience and hard work. Keep your foot on the gas and continue to foster relationships. When you do this, you'll find it easier to find long-term success. Ready to See How Your Agency Financials Stack Up? Agency Dad is the accounting and forecasting solution designed specifically for agencies. And for a limited time, Smart Agency listeners can get a FREE AUDIT so you can compare your agency's financials to the industry benchmarks. When you know your numbers you can make smart decisions in order to grow your agency. Agency Dad will take you to the next level with bookkeeping, financial dashboarding, and forecasting built specifically for agencies. Head over to AgencyDad.money/freeaudit/ to receive a free audit on your agency's financials.
28 min
Everyone Hates Marketers
Everyone Hates Marketers
Louis Grenier
[Replay] How to Position Your Freelance Marketing Business (& Stop Feeling Burn out)
Are you feeling burnt out at the end of your workday? Do you feel like your flailing around with no direction when working with your current clients? Kaleigh Moore was in your position not too long ago. Now after taking a leap as a niche freelance writer, Kaleigh runs a successful business writing blog content for e-commerce platforms and SaaS tools. Kaleigh joins the show today to help us understand how to find work your passionate about and make money doing it. We discuss how to find your niche and properly position your brand so people remember what you do and you can work with clients on your own terms. We covered: * Why being a specialist will get you more business * Two reasons to be selective when bringing on new clients * Keeping variability in your projects when selecting your expertise niche * How Kaleigh conquered her fears and burnout when she repositioned her business * The trigger that pushed Kaleigh to reposition her business * The online freelance course Kaleigh took to figure out the work she truly enjoyed * Why you need to have some hands-on experience before positioning your business * Three questions that can help you find work you actually enjoy doing * Kaleigh’s advice for setting up your project fee structure * The best way to discover work you are passionate about * Potential red flags from clients and how to tactfully move away from those clients * A formula for creating your really simple positioning statement * Why you should ask your mom if she understands your positioning statement before you publish it * Simple ideas to keep your network updated on your brand Resources: * Paul Jarvis Creative Class * Paul Jarvis: More Isn’t Always Better - Challenging the Growth at all Cost Mindset * Casey Neistat * The Unique Ability * Tim Ferriss - How to Build a World-Class Network in Record Time * On Writing Well * Tim Ferriss Podcast * Joe Rogan Podcast * Kaleighmoore.com * Kaleigh Twitter * Kaleigh's Newsletter Cup of Coffee
The Hustle And Flowchart Podcast
The Hustle And Flowchart Podcast
Matt Wolfe & Joe Fier
Pat Flynn - Strategies To Turn Followers Into Superfans
We always love chatting with Pat Flynn, and in this episode, we discuss how to build super fans in your business, how to grow an audience ethically, how to promote affiliate offers to your audience and make good money through affiliate marketing in a very ethical way that makes customers actually thank you for doing it. Pat also discusses how he has been able to build a successful building with a great, appreciative audience without the need to run a ton of ads and self-admittedly not having the best SEO on his website as well. We also talk to Pat about how he got involved in some of the deals he has equity in. He’s not just an affiliate for products such as ConvertKit, Lead Pages, Teachable and Samcart, he’s also an advisor and gets some sort of revenue share. So we dive into how he has been able to leverage his podcast to then get involved in these equity and advisory deals. When you have listened, be sure to check out our previous chat with Pat and our conversation with Lisa Cherney for more insight on how to give insane value while being real to your audience. “With affiliate marketing, it’s the easiest way of starting to generate an income because these products already exist, people out there are already buying them, you just have to be the person that people trust to make that recommendation to them.” - Pat Flynn Some Topics We Discussed Include: * “Fannels” and how to ramp yours up (and no, we are not talking about soft pajamas!) * The amazing result you can get in under three years which will set you up for success * How Pat pivoted during the last time we had an economic downturn which changed his life forever * How to get great fan engagement and healthier all at once! * Tactics for when you are first starting out with affiliate marketing * How to stay passionate about the same topic for years * Common mistakes Pat sees on websites and how to differentiate yourself from the pack * What ‘What’s Up’ tactic that will make you really stand out * The pyramid of a fandom and why you should turn that funnel upside down Resources From Pat Flynn: * 123AffiliateMarketing.com * Smart Passive Income * PatFlynn.com References and Links Mentioned: * Superfans: The Easy Way to Stand Out, Grow Your Tribe, And Build a Successful Business * Are you ready to be EPIC with us?! Then grab our EGP Letter here! * Did you know we have an awesome YouTube Channel? * Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! * This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. * Affiliate Marketing Through Insane Value - Pat Flynn * Why Being Yourself Is The Best Business Strategy - Lisa Cherney
1 hr 17 min
Recession-Proof Startups - Mixergy
Recession-Proof Startups - Mixergy
Andrew Warner
#2032 Going public through SPAC
Joining me is someone who’s become essentially famous for being one of the first Silicon Valley companies that went public through a SPAC. George Arison is the co-founder of Shift which makes it easy to buy and sell cars online. I want to find out how he built his company and about his experience going public without an IPO. George Arison is the co-founder of Shift which makes it easy to buy and sell cars online. Sponsored by Gusto – Gusto’s people platform helps businesses like yours onboard, pay, insure, and support your hardworking team. Payroll, benefits, and more. Their customizable onboarding checklists were built to keep you organized. Gusto offers employee benefits made to fit your budget. If you’re not sure where to start, Gusto’s licensed advisors can help you choose the right health benefits for your team. HostGator – Ready to take your website to the next level? Whether you’re a first-time blogger or an experienced web pro, HostGator has all the tools you need to create a great-looking website or online store. A wide range of options includes cloud-based web hosting, reseller hosting, VPS hosting and dedicated servers. Founded in 2002, HostGator is the perfect web partner for business owners and individuals seeking hands-on support. Visit www.hostgator.com/mixergy to see what HostGator can do for your website. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint
Being Freelance
Being Freelance
Being Freelance - The freelancing podcast with Steve Folland and a stack of inspiring freelancer stories
Build processes to delegate - Freelance Web Designer and Strategist John D. Saunders
This episode is kindly supported by With Jack! _With Jack help keep you in business by supporting you financially or legally if you have problems with a client._ Get _the freelance insurance you deserve._ _Visit __withjack.co.uk__ and be a confident freelancer._ John’s first client was his mum, a teacher in need of a website so she could offer one-to-one tutoring. Today, after spending four years learning the ropes in an agency, John’s running his own agency as well as three other businesses and online courses. John worked 18-hour days while he was a full-time employee building his freelance portfolio on the side. Six years later and with everything he’s got going on, John’s enjoying a comfortable working week with plenty of time left over for his young family. He’s learned to trust his team and step away from the creative work to focus on managing projects and operations. He tells Steve how he’s built standard processes in his business that allow him to delegate easily and well. Love learning from other freelancers like this? Check out the website beingfreelance.com, be part of the Being Freelance Community! You'll also find useful links for this episode. That's beingfreelance.com Like VIDEO? - Check out the Being Freelance vlog - YouTube.com/SteveFolland Who the hell is Steve Folland? You know how everyone bangs on about how powerful video and audio content can be? Yeah, well Steve helps businesses make it and make the most of it. Find out more at www.stevefolland.com Track him down on Twitter @sfolland or lay a trail of cake and he'll eventually catch you up.
41 min
Tech Money Talks The #1 Dropshipping Podcast With E-commerce Professional Dropshipper Brian McCumber
Tech Money Talks The #1 Dropshipping Podcast With E-commerce Professional Dropshipper Brian McCumber
Brian McCumber @techmoneytalks
Jeet Banerjee, From No Sales To Over $40 Million Dollars Dropshipping, Secrets To Success Revealed
🔥 We have Jeet Banerjee as a featured guest on Tech Money Talks Podcast!  Jeet Banerjee is a serial entrepreneur, TEDx speaker and online educator. He has sold 2 businesses, generated over $40 million with e-commerce dropshipping! He operates an e-commerce branding incubator and has helped over 2,500 students start their online businesses. Jeet has dropped lots of gold nuggets into this podcast. He shares lesson-learned experiences which you can replicate to grow your e-com business. So stick around till the very end, you don't want to miss this episode! ******************************************* 👍 SHOUT-OUT: @thejeetbanerjee Build an epic online business and live life on your own terms with this academy! https://www.theincomeincubator.com/ 🔴 FOLLOW JEET BANERJEE Instagram: https://www.instagram.com/thejeetbanerjee/ YouTube: https://www.youtube.com/channel/UCwNNHqf2390cT1woo_sNDKQ ✅ Facebook Marketplace Dropshipping using Drop Posting™ www.dropposting.com/go 🔊 Tech Money Talks on Spotify spoti.fi/2P5LIxl 🔊 Tech Money Talks on Apple Podcast apple.co/2MPebrR 🌲 Tech Money Talks Link Tree linktr.ee/techmoneytalks 🔴 FOLLOW BRIAN MCCUMBER TECH MONEY TALKS: Tech Money Talks on Instagram: www.instagram.com/techmoneytalks/ Tech Money Talks on Twitter: twitter.com/techmoneytalks/ Tech Money Talks on Facebook: www.facebook.com/techmoneytalks/ Tech Money Talks on LinkedIn: www.linkedin.com/in/brianmccumber/ Tech Money Talks on SoundCloud: soundcloud.com/techmoneytalks/ Tech Money Talks on Web: www.TechMoneyTalks.com ✅ FREE Access! Dropshipping Insiders Group insiders.dropshipfunnels.com ✅ Dropship Funnels Done For You Service www.DropshipFunnels.com ✅ Get Sales Without Paying For Ads! Dropship By Phone Course: www.DropshipByPhone.com 👀 WATCH TECH MONEY TALKS ON YOUTUBE! YouTube: www.youtube.com/techmoneytalks --- Send in a voice message: https://anchor.fm/techmoneytalks/message Support this podcast: https://anchor.fm/techmoneytalks/support
44 min
More episodes
Clear search
Close search
Google apps
Main menu