114: Big Retailer SEO, Power BI, CTR & Rankings (Data) w/Claudia Higgins
Play • 1 hr 8 min

In this episode:

  • Doing SEO for a big retailer
  • What an SEO Insight Technology Manager does
  • Using PPC to Strategize for SEO
  • Why/when/how to use Power BI
  • What is the “data hulk”?!
  • Does CTR actually impact ranking? (Based on data)
  • Strategically dealing with Holiday and Seasonal content
  • Communicating SEO value to executives.

Claudia Higgins is an SEO Insight Technology Manager for Argos, a large retailer in the UK. She has spoken about SEO at events including Brighton SEO, SearchLove, C3 New York and TechSEO Boost.

Listen Now!

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The post 114: Big Retailer SEO, Power BI, CTR & Rankings (Data) w/Claudia Higgins appeared first on Evolving SEO.

Tech Money Talks The #1 Dropshipping Podcast With E-commerce Professional Dropshipper Brian McCumber
Tech Money Talks The #1 Dropshipping Podcast With E-commerce Professional Dropshipper Brian McCumber
Brian McCumber @techmoneytalks
Jeet Banerjee, From No Sales To Over $40 Million Dollars Dropshipping, Secrets To Success Revealed
🔥 We have Jeet Banerjee as a featured guest on Tech Money Talks Podcast!  Jeet Banerjee is a serial entrepreneur, TEDx speaker and online educator. He has sold 2 businesses, generated over $40 million with e-commerce dropshipping! He operates an e-commerce branding incubator and has helped over 2,500 students start their online businesses. Jeet has dropped lots of gold nuggets into this podcast. He shares lesson-learned experiences which you can replicate to grow your e-com business. So stick around till the very end, you don't want to miss this episode! ******************************************* 👍 SHOUT-OUT: @thejeetbanerjee Build an epic online business and live life on your own terms with this academy! https://www.theincomeincubator.com/ 🔴 FOLLOW JEET BANERJEE Instagram: https://www.instagram.com/thejeetbanerjee/ YouTube: https://www.youtube.com/channel/UCwNNHqf2390cT1woo_sNDKQ ✅ Facebook Marketplace Dropshipping using Drop Posting™ www.dropposting.com/go 🔊 Tech Money Talks on Spotify spoti.fi/2P5LIxl 🔊 Tech Money Talks on Apple Podcast apple.co/2MPebrR 🌲 Tech Money Talks Link Tree linktr.ee/techmoneytalks 🔴 FOLLOW BRIAN MCCUMBER TECH MONEY TALKS: Tech Money Talks on Instagram: www.instagram.com/techmoneytalks/ Tech Money Talks on Twitter: twitter.com/techmoneytalks/ Tech Money Talks on Facebook: www.facebook.com/techmoneytalks/ Tech Money Talks on LinkedIn: www.linkedin.com/in/brianmccumber/ Tech Money Talks on SoundCloud: soundcloud.com/techmoneytalks/ Tech Money Talks on Web: www.TechMoneyTalks.com ✅ FREE Access! Dropshipping Insiders Group insiders.dropshipfunnels.com ✅ Dropship Funnels Done For You Service www.DropshipFunnels.com ✅ Get Sales Without Paying For Ads! Dropship By Phone Course: www.DropshipByPhone.com 👀 WATCH TECH MONEY TALKS ON YOUTUBE! YouTube: www.youtube.com/techmoneytalks --- Send in a voice message: https://anchor.fm/techmoneytalks/message Support this podcast: https://anchor.fm/techmoneytalks/support
44 min
The Hustle And Flowchart Podcast
The Hustle And Flowchart Podcast
Matt Wolfe & Joe Fier
André Chaperon & Shawn Twing - The Key Elements of a Durable Business
André Chaperon is a legend in our industry and had one of the first info products we ever bought, which was a product that started out his journey to become one of the leaders in this industry. He and his partner, Shawn Twing join us today, and in the first part of this episode, we talk a lot about their concepts of emergent marketing and the durable business model, which has specific elements to it, that they teach. This includes things like how to get customers and when to give value for free as opposed to when to charge. We also couldn’t pass up the opportunity to talk about how to do email marketing better, how to tell better stories in your marketing, how to improve your email writing and how to do segmentation. We get in the weeds and talk about the tactical elements of what makes everything they are doing work well. When you’re done, check out our talks with Sue Rice and Travis Ketchum to round out your email marketing knowledge. “Marketing is a long game, and most people buy between months four and eighteen. Once you know that, you re-engineer your thinking for the long game. ” - Shawn Twing “That creates an interesting dynamic where we are always sharing our best thinking with them, and as a result, stuff happens. So we are always doing this with the audience and they are always part of this journey with us.” - André Chaperon Some Topics We Discussed Include André Chaperon & Shawn Twing: * The three components under emergent marketing * Playing the long term game and not selling to your audience until much later down the road * A cool story about writers, and chats about emojis and selfies * How to be the person who stands out in the room * Lessons from their Black Friday promotion which you can implicate any time of the year * Bringing your customers alongside your journey every step of the way * Email segmentation tactics - you know you need to do this with your list * The balance between descriptive and prescriptive course work * What do Kevin Costner and Leonard DaVinci have to do with great storytelling? Resources From André Chaperon & Shawn Twing: * TinyLittleBusiness.com References and Links Mentioned: * Are you ready to be EPIC with us?! Then grab our EGP Letter here! * Did you know we have an awesome YouTube Channel? * Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! * This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. * How To Stand Out In The Inbox And Get 50%+ Open Rates - Sue Rice * How To Get More Of Your Marketing Emails In The Inbox - Travis Ketchum
1 hr 36 min
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