114: Big Retailer SEO, Power BI, CTR & Rankings (Data) w/Claudia Higgins
1 hr 8 min

In this episode:

  • Doing SEO for a big retailer
  • What an SEO Insight Technology Manager does
  • Using PPC to Strategize for SEO
  • Why/when/how to use Power BI
  • What is the “data hulk”?!
  • Does CTR actually impact ranking? (Based on data)
  • Strategically dealing with Holiday and Seasonal content
  • Communicating SEO value to executives.

Claudia Higgins is an SEO Insight Technology Manager for Argos, a large retailer in the UK. She has spoken about SEO at events including Brighton SEO, SearchLove, C3 New York and TechSEO Boost.

Listen Now!

Related Episodes You Might Like

Show Agenda and Timestamps

  • Coming soon!

Tools Mentioned

  • Coming soon!

Articles, Resources, and Links Mentioned

Find Claudia Online

The post 114: Big Retailer SEO, Power BI, CTR & Rankings (Data) w/Claudia Higgins appeared first on Evolving SEO.

More episodes
Search
Clear search
Close search
Google apps
Main menu