100: Marie Haynes on The August 1st Update, Link Building, EAT – Special Call-In Show!
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We did it! One hundred episodes of Experts on the Wire. Enjoy 🙂 -Dan Our Sponsor BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). Listen to the show for a special […]

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Business of eCommerce
Business of eCommerce
Charles Palleschi
How to Get Started Outsourcing Customer Support (E155)
https://www.youtube.com/embed/6JKRRdXpX9s Jim ColemanCo-Founder of xFusion Sponsors: PrisyncSpark Shipping Links: https://www.xfusion.io/https://www.linkedin.com/in/jim-coleman/https://www.linkedin.com/company/xfusion-support/https://twitter.com/jim_coleman1https://twitter.com/Groove_Jar Transcript: Charles (00:00): In this episode of the business. E-Commerce I talk with Jim Coleman about how to get started outsourcing customer support. This is the business of e-commerce episode, 155. Charles (00:18): Welcome to the Business of eCommerce. The show that helps e-commerce retailers to start, launch and grow their e-commerce business. I'm your host Charles Palleschi and I'm here today with Jim Coleman. Jim is a co-founder of X fusion where they provide outsourced customer support for e-commerce businesses. I asked him on the show today to talk about if you're a founder and you're thinking of hiring your first support person or outsourcing support, what are some of the do's and don'ts and what are some things you should absolutely do to make your first support hire or outsource successful? You works with a lot of e-commerce retailers. So I think he brings some great advice to the table and has some great tips out. So let's get into the show and if you have any questions, leave in the show notes and I can forward them over to Jim. So let's get into this. So Hey Jim, how you doing today? Good, Charles, how are you? Good. Awesome. I have you on the show. I'm excited to dig into the topic of customer support and outsourcing. It's very near and dear to my heart. So, so real quick, what do you, so you run an agency. Oh, so I was saying support essentially, right? Jim (01:31): We do. Yeah, it's called X fusion.io. And we, we provide customer support customer success to founders. We started kind of scratching our own itch. My, my co-founder David and I are both business owners and we built out a team internally on, on each of our companies. And then wanted to bring that to the broader market so that we kicked off mid 2019. And it's been growing since then. Charles (01:54): Okay. Yeah. So I feel like support is one of those things where everyone just want to, like the, it's usually one of the first things you see, like you're trying to word this correctly, the biggest time sink at the beginning, where you're just spending a ton of back and forth. And a lot of founders want to kind of get it off their plate early, but I don't think a lot know how or know the right way. Maybe they're like running out of their inbox or just as no docs, just kind of doing everything out of their own head. What do you kind of see that? Do you folks usually come to you at the beginning when, Hey, you know, I'm a founder, I'm doing a hundred percent of support and I want to get this moving somewhere else. So [inaudible], Jim (02:35): Well, we have a really nice mix of both. So we have, we have solo founders that come to us and they're just overwhelmed and swallowed up in support requests and other responsibilities. And then we also work with the existing teams to help them scale. I enjoy both, but I particularly enjoy working with, with founders because of the, the wins that we can help them achieve at the earlier level. And, and what I mean is just that we, we like to focus on helping founders get back to the highest and best use of their time. And I recognize that like everybody has to make the decision on like when is the right time to pull the trigger for them. And I recognize that, you know, we have to build up revenue before we have the, the, the bandwidth to be able to hire a team to handle support. Jim (03:12): But one thing I'd like to consider is like, if, if you're at that place where you can afford to do so, and you don't, then you're spending a good chunk of time working on tasks that are not the highest and best use of your time. In other words, things that other people can effectively handle ...
46 min
The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
Chris Schaeffer & Jason Rothman: Pay Per Click (PPC) Search Engine Marketing Experts
248: 5 Assumptions About Ad Rank That Are No Longer Correct
*Please support our sponsors because they make the show possible!* Get Opteo for free for two months - https://opteo.com/psp2      *Show Notes:* The ad rank formula has changed. There are now six factors that make up Ad Rank and no longer just two or three. Additionally, Ad Rank thresholds are something every advertiser needs to be aware of. In this episode, the guys talk about the old Ad Rank formula, where things stand today, and they show how five common assumptions about ad rank are no longer correct. Very important topic, thanks for listening. About ad position and Ad Rank - https://support.google.com/google-ads/answer/1722122 Ad Rank thresholds - https://support.google.com/google-ads/answer/7634668 *Don't miss the weekly After Show:* Don't miss the after show! Join hundreds of other Paid Search Podcast fans for our exclusive weekly aftershow at Patreon. Check it out - https://www.patreon.com/paidsearchpodcast * We need your help! Please help us grow the show:* In you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/ First 100 Episodes - https://paidsearchpodcast.com/archive/ Support the show (https://www.patreon.com/paidsearchpodcast)
39 min
Leveling Up with Eric Siu
Leveling Up with Eric Siu
Eric Siu
How YOU Can Think Like A Contrarian & Acquire Businesses To Create A Life of Freedom with Codie Sanchez
How YOU Can Think Like A Contrarian & Acquire Businesses To Create A Life of Freedom with Codie Sanchez No matter who you are, by exercising a little contrarian thinking, you can find, analyze, buy, and build profitable businesses, becoming the master of your own destiny. Codie Sanchez is a master of applying out-of-the-box thinking to investing and today she joins us on the show to share some of this knowledge as well as help us learn about the different projects she has going on. Codie is the Managing Partner and Director of Entourage Effect Capital, a private equity firm focused on investing in the legalized cannabis industry. She also runs Contrarian Thinking, the weekly newsletter that discusses how to push back on investing trends, and to top it off, Codie designs business acquisition courses to be found at Unconventional Acquisitions. Codie begins by discussing some best practices for people looking to start their own fund. From there, she gets into the mission statement at Contrarian Thinking as well as its premium offering, Contrarian Cash Flow, and how these fit into her marketing flywheel as a fund manager in 2021. Wrapping up, we talk about the buy and build model taught at Unconventional Acquisitions and hear some tips from Codie on how to find and incentivize good operators for a business you recently bought. Tune in today! TIME-STAMPED SHOW NOTES: * [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! * [00:50] A window into Codie’s career; the story behind Entourage Effect and Contrarian Thinking. * [02:24] Metrics for the state of affairs at Entourage Effect and what they have invested in. * [03:10] Advice from Codie for starting a fund and working with investors. * [04:44] Managing ‘risk of dilution’ by making sure to do ‘capital reserve for follow ons’. * [06:16] A recommendation from Codie to work with good attorneys when starting a fund. * [07:29] How to make money with a fund; the ‘2/20’ model and other models. * [08:34] Tips for raising money for a micro fund. * [10:10] Dangers of making a raise public; private placement laws and SEC laws. * [11:11] The benefits of starting Contrarian Thinking for attracting the right companies. * [13:34] Building in public and what it means to be a contrarian thinker. * [17:06] The different services offered by Contrarian Thinking and Contrarian Cashflow. * [19:05] What Codie’s course, Unconventional Acquisitions, teaches and its role in her flywheel. * [20:51] Where people should go to find the deals Unconventional Acquisitions argues for. * [23:35] How to go about finding good operators to use in the buy and build model. * [26:20] Codie’s method of structuring incentives to keep operators motivated. * [27:40] Why Codie prefers a model of buying businesses to hold rather than flip. * [28:42] The approach Codie uses regarding how involved she is in the businesses she buys. * [30:24] Different offerings to be found at unconventionalacquisitions.com. * [32:24] How to get in touch with Codie online and read what she writes. Resources From The Interview: * Codie Sanchez on LinkedIn * Codie Sanchez on Instagram * Codie Sanchez on Twitter * Entourage Effect Capital * Contrarian Thinking * Contrarian Cashflow * Unconventional Acquisitions * Cann * Anthony Pompliano on Twitter * Lisa Song Sutton * Andrew Wilkinson on LinkedIn Leave Some Feedback: * What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. * Did you enjoy this episode? If so, please leave a short review here * Subscribe to Leveling Up on iTunes * Get the non-iTunes RSS Feed Connect with Eric Siu: * Growth Everywhere * Single Grain * Eric Siu on Twitter
34 min
The Marketing Book Podcast
The Marketing Book Podcast
Douglas Burdett
315 The Ministry of Common Sense by Martin Lindstrom
The Ministry of Common Sense: How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate BS by Martin Lindstrom A humorous yet practical five-step guide to ridding ourselves—and our companies—of the bureaucratic bottlenecks and red tape that plague every office You try to reserve a conference room for a crucial client meeting via your company’s new-and-improved computer service, only to find that every conference room is booked–seemingly forever. Your weekly conference call is hijacked by video screens freezing, cords not working, and employees dropping in and out. You then sit through an endless PowerPoint presentation that everyone claims they’ve read, no one has, and that could have been summarized in one page. What has happened to common sense? And how can we get it back? Companies, it seems, have become so entangled in their own internal issues, and further beset by reams of invisible red tape, that they’ve lost sight of their core purpose. Inevitably, they pay the price. Best-selling author Martin Lindstrom combines numerous real‑life examples of corporate common sense gone wrong with his own ingenious plan for restoring logic—and sanity—to the companies and people that need it most. A must-read for today’s executives, managers, and office workers, The Ministry of Common Sense is funny, entertaining, and immensely practical. Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/ministry-common-sense-martin-lindstrom
1 hr 2 min
The Brutal Truth About Sales & Selling - B2B Social SaaStr Cold Calling SaaS Salesman Advanced Hacker
The Brutal Truth About Sales & Selling - B2B Social SaaStr Cold Calling SaaS Salesman Advanced Hacker
Sales & Selling B2B
THE #1 THING THAT SEPARATED THIS REP FROM THE REST
https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1’S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED. Video Emails by Covideo = http://www.Covideo.com — SAMPLE EMAIL TO EXPENSE THE COURSE MGR, I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face. They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I’m committed to my own personal development and would like your help in expensing the course. It would pay for itself if I closed only one new deal of $X value. Please let me know by Friday if I can move forward with this 1 year course. Thanks, ME ———————————————————————————————————— Audible 30 day Free Trial: http://www.audibletrial.com/BrutalTruth Check out my YouTube channel and watch my Free Sales/Social Selling Course. https://www.youtube.com/subscription_center?add_user=MaverickMethod Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2 Get a 30 day Free Trial of Pipedrive with “BRUTALTRUTH” coupon at https://www.Pipedrive.com Twitter: @briangburns LinkedIn: Brian G. Burns Facebook: Brian Burns YouTube: Brian Burns SALES PODCAST
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