102: Crawl Optimization & How To Do Crawl First SEO w/Aysun Akarsu
Play • 54 min

This is the first of three episodes recorded at TechSEO Boost 2018! I sat down with Aysun Akarsu to chat about: How to optimizing your site architecture and crawl paths for better rankings Does ‘crawl budget’ actually exist (even though Google says it doesn’t)? How to set up a crawl, and what data to pull into your […]

The post 102: Crawl Optimization & How To Do Crawl First SEO w/Aysun Akarsu appeared first on Evolving SEO.

SaaS Growth Stacking - with Dan Martell
SaaS Growth Stacking - with Dan Martell
Dan Martell
Finding Your North Star Metric (Examples from the Best SaaS Companies)
Exclusive Download: Precision Scorecard™ - Keep Your Leadership Team Focused & Accountable To Growth -https://bit.ly/3qnPRh5 -- What if there was a single number you could measure… one number that you focus all of your attention on... And it would make your business rain revenue like never before? Well thanks to Sean Ellis, founder of GrowthHackers, I believe I found one I call it the North Star Metric. See, after raising $1.6M in funding for my business Clarity.fm... I began drowning in an ocean of numbers. I lived in spreadsheets, followed every metric, and kept my finger on the pulse for every shifting digit across the entire company. We had a good SaaS product. Great tech and a great team. But I couldn’t find a way to crank up our profits! I phoned Sean Ellis, frustrated because I couldn’t find the right foothold for growth. “You’ve got to find your North Star Metric”, he told me. I had formulas crunching every damn metric you could think of in my spreadsheets… But a North Star Metric? This one was new. I called a meeting with my team, and we went straight back to the whiteboard, to decide what would become our North Star Metric. All of our teams - from support to development, to marketing, to sales - would prioritize their goals around it. One number. To today, I still thank Sean Ellis for opening my eyes to our North Star Metric… Because shortly after that, business TOOK OFF. Like… KA-BOOM. Now I’d like to pay it forward in today’s video. This, my friends, is how you find and calculate your own North Star Metric… and why it’s the one number that’ll save your business every time. A North Star Metric is not like other metrics you measure... It’s unique to YOUR business. To prove this point, in this video I’ll share with you the individual North Star Metrics for: - Airbnb - Facebook - Quora - Slate - Salesforce - Adobe It’s only 9 minutes. Play the video here, and let me know in the comments: What are you going to make your north star metric? -- Dan Martell is a serial entrepreneur, an investor in 40+ startups like Intercom, Udemy, and Unbounce and the creator of SaaS Academy, helping over 500 B2B SaaS founders scale faster. He’s founded five SaaS companies and successfully exited three of them. If you want to scale faster without hitting the usual roadblocks, make sure to follow him on Youtube, Facebook, Instagram, LinkedIn & Twitter. Exclusive Download: Precision Scorecard™ - Keep Your Leadership Team Focused & Accountable To Growth -https://bit.ly/3qnPRh5
9 min
Leveling Up with Eric Siu
Leveling Up with Eric Siu
Eric Siu
This Company Does 60% Profit Sharing With Over $25M In Annual Recurring Revenue
A big part of contemporary online business is connected to email marketing and one of the most powerful and exciting names in the game right now is undoubtedly ConvertKit. The company's Co-Founder and CEO, Nathan Barry, returns to the Leveling Up podcast today to talk about their last year or so of business, their choice to embrace profit-sharing, and his thoughts on the evolving remote-work landscape! Although ConvertKit can basically be described as email marketing software for creators, they actually offer so much more than that, and Nathan comments on their growth and how they go about adding new features to their service. One of the defining characteristics of the company is their lack of outside funding, and we get to talk about this choice and how they have managed to be so successful while opting out of venture capital. Nathan shares his thoughts on the time it takes to build something meaningful, the meaning of company culture, building in public and so much more! A big takeaway for listeners is the idea of intentionality and holding both the long-term vision and short-term goals in mind at the same time. So for all this from a leader of a leading company, be sure to listen in! TIME-STAMPED SHOW NOTES: * [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! * [01:12] Nathan's perspective on what is hot right now for email conversion. * [03:38] The power of Twitter threads when used correctly. * [04:55] Growth at ConvertKit and the biggest steps they have made recently. * [06:14] Considering adding new features and how to do this smartly. * [07:52] Prioritizing certain features and how these decisions are made. * [10:12] Nathan's array of skills as a creator and the emphasis he puts on mindset. * [12:53] Thoughts on niching down and how this relates to expansion. * [14:52] The growth in the blogging and online influencer industry. * [15:58] Nathan's failed efforts at raising capital and how this ended up serving the company. * [18:13] The pros and cons of building in public — Nathan weighs in. * [20:13] The threat of competitors and bigger companies. * [22:45] Incentives and profit-sharing at ConvertKit — the evolution of Nathan's philosophy. * [26:18] Keeping a long-term vision in mind for short term strategies. * [28:55] Nathan's thoughts on recruiting talent in the current climate. * [33:32] Important parts of ConvertKit's remote culture and the emphasis they place on trust. * [34:58] Company retreats and the amazing practice of 'unsolicited feedback'. Resources From The Interview: * Nathan Barry * ConvertKit * Baremetrics * Pat Flynn * Tim Ferriss * Neil Patel * Gretchen Rubin * Leveling Up Episode 352 with Nathan Barry * Marketing School Podcast * Zen Habits * FreshBooks * Ahrefs * SEMrush * Hacker News * Oculus Leave Some Feedback: * What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. * Did you enjoy this episode? If so, please leave a short review here * Subscribe to Leveling Up on iTunes * Get the non-iTunes RSS Feed Connect with Eric Siu: * Growth Everywhere * Single Grain * Eric Siu on Twitter
39 min
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