065: Optimizing “Crawl Budget” To Improve Your Web Traffic w/Vanessa Fox
Play • 1 hr 19 min

While there’s no official school, certification or standards you need to know to be an SEO – I don’t understand why what’s in this episode is NOT required material for all people calling themselves ‘SEOs’. You see, despite ranking factors always changing, there are still core fundamentals to how search engines discover, crawl and index content. These […]

The post 065: Optimizing “Crawl Budget” To Improve Your Web Traffic w/Vanessa Fox appeared first on Evolving SEO.

Growth Experts with Dennis Brown
Growth Experts with Dennis Brown
Dennis Brown
3 Insider Secrets to Getting More Clients with Podcasts w/ Jeremy Slates
Jeremy Slate is a podcast and public relations master, as well as the CEO of Command Your Brand, a PR agency that books guests on podcasts to help them grow their brands and helps people in the podcast space utilize their content effectively. Jeremy is back on the show for the second time to divulge three insider secrets to getting more clients through podcasts. Tune in to learn how to maximize your ROI and get more clients with proven tactics (plus a few bonus PR hacks) he’s used with his own business and his own clients. During this interview, we discuss: 1:30 – Jeremy’s background + About Command Your Brand 4:36 – How to deliver an effective call to action with a dedicated landing page 9:14 – Utilizing email sequences 11:23 – Facebook Pixel code on your landing page 12:25 – How to leverage retargeted ads for your podcast 15:50 – Who do these strategies work for? 16:44 – Being effective with your appearances in the media 17:17 – How to connect with and work with Jeremy Plus, a whole lot more! Resources: Command Your Brand Create Your Own Life Podcast GetEmails Facebook Pixel The 7 Reasons You’re Not Getting Featured In Your Favorite Podcast ————————- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]
19 min
The Hustle And Flowchart Podcast
The Hustle And Flowchart Podcast
Matt Wolfe & Joe Fier
Salome Schillack - Huge Audience Engagement Using Facebook Ads
Salome Schillack from ShineAndSucceed.com joins us today and today we are chatting all about using Facebook ads to not only grow an audience but to grow podcasts. We like her approach because it doesn’t take a huge budget to make it happen, and she gives some great targets and metrics to look out for with your campaign. Salome also talks about the concept of getting engagement and why you don’t need to run ads with a call to action every single time. Even with your existing audience, you probably don’t need to be running ads to constantly telling them to do something and screaming for their attention. We also talk about the top of funnel and we’ve never used ads in the flow that she talks about, but she broke down some cool things that we plan on testing. She also talks about the distinction between landing view pages and clicks. That’s why we love her approach which is to just give them something to love and/or laugh at. We also talk about front-loading your ad accounts in Facebook’s eye which ultimately leads to a better algorithm and lower ad costs in the end. When you are done, be sure to check out our chats with Ryan Levesque where he goes into depth about using quiz funnels for your Facebook ads and as well as our show with Curt Maly for more strategies on how to grow your brand without breaking the bank. “The first clue as to what is good engagement content is to look at what has done well on your social feeds, look at what people have already connected with, what’s gotten people to comment, share and what is already triggering an emotion for people.” - Salome Schillack Some Topics We Discussed Include: * Who knew that Joey from Friends had a social media strategy? * Facebook ad account secrets? Shhhhh * What to do if you have no audience yet and want to run your first Facebook ad * How to revive an older Facebook or Instagram account whose engagement has dropped * How to use quizzes in your funnels * Growing your podcast audience with Facebook ads * The sweet spot for ad costs * Examples of ad content to use for multiple purposes * Facebook quizzes that are tanking? Are you running one of these? * Getting the basics done first before you get into the fancy tactics Resources From Salome Schillack: * ShineAndSucceed.com * The Shine Show Podcast References and Links Mentioned: * Interact * Active Campaign * Help Scout * Rev.com * WordPress * Kajabi * Searchie.io * Riverside.FM * Are you ready to be EPIC with us?! Then grab our EGP Letter here! * Did you know we have an awesome YouTube Channel? * Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! * This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. * How To Force Facebook To Give You Cheap Opt-ins - Curt Maly * 10x Your List Growth Using Quiz Funnels - Ryan Levesque
1 hr 24 min
The Ecomcrew Ecommerce Podcast
The Ecomcrew Ecommerce Podcast
Mike Jackness and Dave Bryant | eCommerce, Shopify, and Amazon FBA Experts
E358: The Ugly Side of Amazon with Steven Pope
As e-commerce business owners, much of our livelihoods depend on Amazon. However, in this episode, Steven Pope and I bite the hand that feeds us as we unpack the ugly side of Amazon from a seller’s standpoint. Steven runs My Amazon Guy, a Seller Central Consulting Agency based in Georgia that helps sellers grow their Amazon businesses. He also hosts an awesome podcast and a YouTube channel. Today we uncover the ugly side of the Bezos empire, from its growing power over third-party sellers, the black hat activities that could affect your product listings, to Amazon workers having to pee into bottles to save time. We also talk about some big changes we think Amazon will be making over the next couple of years and things you can do to safeguard your business. Timestamps * About Steven and his My Amazon Guy Podcast - 02:29 * The evil side of Amazon - 3:38 * Some big changes we think are coming to Amazon in 2021 and 2022 - 8:18 * The ugliness of black hat attacks on sellers - 10:30 * What you need to do to protect your business - 20:16 * How Amazon seller support has degraded over the years - 22:20 * Our culture problem with big business - 29:07 * How automation threatens employment - 30:06 * The problem of big business and big government being in bed with each other - 36:08 * Why it’s important to diversify where you sell - 41:11 * Why I’ve lost confidence in Amazon as a consumer - 43:47 * Our advice to ecommerce sellers - 46:30 I’d like to thank Steven for coming on the show. If you’re interested in boosting your traffic and optimizing your conversion rates, make sure to check out myamazonguy.com. You can find Sharon Even’s video on having her ASINs taken down due to black hat attacks here. News article on fake Amazon reviews: Amazon is filled with fake reviews and it’s getting harder to spot them Also, EcomCrew is holding a free public webinar on January 21 at 10 AM (PST), where we’ll be sharing a tried-and-true roadmap for turning your leads into actual buyers. Don’t forget to leave us a review over on iTunes if you like this episode, and be sure to let us know which ugly aspect of Amazon you find most disturbing. Happy selling!
51 min
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Jason Swenk
Should You Start a Digital Agency in an Economic Downturn?
Are you considering starting an agency but worried now's not the right time? Are you afraid of failure or the added pressure of these uncertain times? It's totally understandable! Starting a business is scary, but especially during an economic downturn. So you might be surprised to learn now may actually be one of the best times to start an agency. In this episode, we'll cover: * Should you start an agency during an economic downturn? * Does your agency have a challenger mindset? * Why self-awareness is key to your agency's continued growth. Today I sat down for a timely conversation with Scott Cullather, co-founder and CEO of INVNT, a live-branding storytelling agency. Scott started his agency right at the start of the economic downturn in 2008 and says doing so helped define who his agency is today. He's here to talk about how his agency thrived during a poor economy and what agency owners need to know today. Should You Start an Agency During an Economic Downturn? There's no doubt we are in one of the most volatile economies in our lifetime. Stocks are in flux, businesses are closing, and realistically, we have no idea what is going to happen tomorrow. But did you know now is actually the perfect time to grow an agency? Scott says one of the reasons his agency found success in 2008 is because there was literally nowhere to go but up. They had no employees, no overhead, and yes, no clients. But this meant every account they gained was one to be celebrated. And each one after was a sign they were moving up. When you have nothing to lose, it takes away your crutches. You don't think about what a certain decision might cost, but rather, what you have to gain. Does Your Agency Have a Challenger Mindset? Scott says starting during an economic meltdown set his agency up with a challenger mindset. Where larger, slower, flatfooted companies were making cuts and avoiding risks, INVNT was able to develop messages, strategies, and campaigns that were not only on brand but were designed to shake things up. Scott says this challenger mindset isn't one the agency has simply moved on from. Instead, it is what pushes the agency to grow. Being scrappy is everything. When you become complacent, that's when you're in the danger zone. Why Self-Awareness is Key to Your Agency's Continued Growth An agency owner must be self-aware of the decisions they make and their approach to business. Naturally, you should change your processes and systems as your agency evolves.. While you should always be willing to adapt and grow with the market, never lose that spark and drive you had when you first started your agency. It's like a football team who is up 21-0 that decides to change their strategy. If they lose their drive, they'll quickly find themselves down 28-21. Scott says he's always challenging his team to stay focused and grounded to the core principles that got them to where they are today. Often the ones who find the most success are the ones who aren't afraid to take a risk. When everyone else is stepping back, this is your opportunity to step up. Be scrappy, take chances, and don't be afraid to make big moves. When you start with a fighter attitude you'll discover it's likely a mindset that will stick around. Ready to See How Your Agency Financials Stack Up? Agency Dad is the accounting and forecasting solution designed specifically for agencies. And for a limited time, Smart Agency listeners can get a FREE AUDIT so you can compare your agency's financials to the industry benchmarks. When you know your numbers you can make smart decisions in order to grow your agency. Agency Dad will take you to the next level with bookkeeping, financial dashboarding, and forecasting built specifically for agencies. Head over to AgencyDad.money/freeaudit/ to receive a free audit on your agency's financials.
13 min
More episodes
Search
Clear search
Close search
Google apps
Main menu