061: Podcasting Year In Review (Download Stats Revealed & Lessons Learned)
Play • 1 hr 16 min

This post is a companion post to the actual audio episode. (There’s little to no overlap in content!) Here’s what you’ll find by listening! How we find and choose guests Our top to bottom production process Podcasting metrics, goals and KPIs What makes a good podcast Podcast promotion strategies Incorporating storytelling into an educational/actionable oriented show […]

The post 061: Podcasting Year In Review (Download Stats Revealed & Lessons Learned) appeared first on Evolving SEO.

Growth Experts with Dennis Brown
Growth Experts with Dennis Brown
Dennis Brown
SEO Tips to Outrank 9 Figures Business on a Shoestring Budget w/ Jacob Mcmillen
Jacob McMillen is a freelance copywriter who helps people use writing to build their careers and businesses. He also owns the #1 spot on Google for the highly-coveted keyword, ‘copywriter’. Jacob is here to talk about how he outranks 9-figure businesses on Google Search with a small budget and how you can do the same exact thing. Tune in to learn how Jacob grew his sales to $25k/month by using simple SEO strategies, a savvy mindset, understanding your search engine, and maximizing time spent on page. During this interview, we discuss: 2:15 – Jacob’s journey to discovering SEO and copywriting 3:11 – What is copywriting? 3:38 – The Internet’s Best Copywriting Course 4:12 – How long it took for Jacob to rank #1 for the keyword ‘copywriter’ 6:01 – How to outrank large companies on Google 12:04 – The importance of being willing to invest your time in SEO research 13:30 – What happens when you rank high for a keyword + How many search inquiries per month does the keyword ‘copywriter’ get? 14:49 – Using a mindset of teaching or instructing in your content + The ranking metric that is one of Jacob’s key to success 18:45 – Having multiple drafts and evolving your content as you get new ideas 20:41 – Don’t assume the market is saturated with SEO… Google adjusts its algorithm frequently! 22:43 – Jacob’s favorite growth tool + How it works 23:08 – His most recommended book 23:48 – How to connect with Jacob Plus, a whole lot more! Resources: Visit Jacob’s website Write Bites The Internet’s Best Copywriting Course Ahrefs Made to Stick by the Heath Brothers ————————- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]
25 min
Marketing Trends
Marketing Trends
Mission
Leveling Up: Simple Steps Marketers Can Take To Move Their Careers to the Next Level
Eric Siu likes to say he was never successful athletically. And while he might have struggled between the lines, there was one arena in which he thrived: the digital one. Eric always found comfort when it came to video games, where for years, he dominated as a successful esports player. For Eric, success in gaming was rooted in the mindset that failure was his and his alone, but that regardless of the struggle, the next level was always within reach..That mantra is something he still follows today. _“I think marketers have to understand that there are levels to everything, and _there are_ levels of your career, _there are_ levels to when you're working out, and _there are_ levels of games. If you can reframe life into a game, if you can reframe business into a game, it just becomes a lot easier and a lot more fun.”_ Eric is an investor, founder and advisor to companies. He is also the Chairman of the digital marketing agency, Single Grain. On this episode of Marketing Trends, Eric dives into what it means to have a leveling-up mindset and some of the steps that marketers can take to move up in their careers. Plus, Eric details the two key areas marketers should be honing in on when it comes to optimizing their website. Main Takeaways: * Built for Speed: When you’re trying to optimize your website for search, you have to be thinking about the things that matter most, which are content and links. Part of having good content is having a great user experience, and that means having a fast website. Always be thinking about how you can make your website faster and easier to consume. * The Right Mix: It’s important when you are sourcing talent to find the right mix of employees who can excel in multiple areas. It might sound simple, but it’s not. Most marketers are not great product people and the same can be said for product personnel. Look for people who can manage both sides of the coin. * The Long Game: At the end of the day, you have to always be thinking about long-term success and not what is happening in the short-term. Constantly be thinking about where you can get the most untapped potential and then leverage that into something that will benefit you in the long-term. --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.
37 min
Build a Better Agency Podcast
Build a Better Agency Podcast
Drew McLellan
EP 282: How to tackle DIY research in your agency with Matt Seltzer
Back in the good old days (pre great recession) agencies used research to make their work smarter and more effective. But it became a luxury we trimmed out as we had to squeeze budgets. As we emerged from the recession, we dismissed research as expensive and didn’t build it into our recommendations as often as we should. But what if we could benefit from the insights research provides without busting the budget? This week’s guest Matt Seltzer has worked in several agencies in a research capacity. A couple years ago he started a market research firm specifically to partner with ad agencies to create more revenue streams and gather insight for themselves and their clients. In this episode of Build a Better Agency, Matt and I talk about the many ways agencies of any size can utilize DIY research to build better pitches and client work. We discuss options for reducing bias, increasing response, and minimizing survey fatigue. We also explore ways to approach clients about investing in research, different ways to utilize the insights, and specific areas where agencies get research wrong. A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: * Effective DIY research options * The benefits of simple surveys * Why customer personas are helpful * The way to increase survey response * Ways to reduce bias in DIY research * Why clients appreciate research * How to avoid survey fatigue * How to approach a client about adding research * Different ways to use the research insights * Misperceptions that keep us from DIY research * Ways agencies get research wrong
49 min
Today in Digital Marketing
Today in Digital Marketing
Tod Maffin
The Argument Against Being ‘Woke’ in Your Marketing
Twitter’s answer to Clubhouse may be coming sooner than anyone thought… Instagram proudly announces a new feature that nobody asked for… you can now schedule your TikTok content… and cleaning your content marketing of cultural appropriation. *Get the entire show content, with links and images, as a daily email newsletter! Subscribe at* *TodayInDigital.com/newsletter* ( http://todayindigital.com/newsletter ) MORE: * NEW! *Podcast Perks* ( https://todayindigital.com/perks ) *:* Exclusive Deals for Listeners * *Advertising:* Perks ( http://todayindigital.com/promote ) (free!) • Ads ( https://www.notion.so/Regular-Ads-5d515627e2bb4964b37a9f30cc301bcf ) • Classifieds ( https://www.notion.so/Classified-Ads-74ea9f745f184c8a8baea9cc6bc82260 ) • Brand Takeovers ( https://www.notion.so/Brand-Takeover-Package-7cfd410676644e589fe469f14ccf5f28 ) * Join Our Free Slack Community ( http://todayindigital.com/slack ) * Get this as a daily email newsletter ( http://todayindigital.com/newsletter ) * Enjoying the show? Please rate and review ( http://ratethispodcast.com/today ) us! * Leave a Voicemail ( http://todayindigital.com/voicemail ) * Follow Tod: Twitter ( http://twitter.com/todmaffin ) • LinkedIn ( http://linkedin.com/in/todmaffin ) • TikTok ( http://tiktok.com/@todmaffin ) (daily digital marketing tips) Today in Digital Marketing is hosted by Tod Maffin ( http://todmaffin.com/ ) and produced by engageQ digital ( https://engageq.com ). Subscribe at https://TodayInDigital.com ( http://todayindigital.com/ ) or wherever you get your podcasts. (Theme music by Mark Blevis ( http://markblevis.com/ ). All other music licensed by Source Audio.) Privacy & Opt-Out: https://redcircle.com/privacy
7 min
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