048: The Indomitable Bill Sebald Talks Links, Rankings, 10x Content & Enterprise SEO
Play • 1 hr

This episode is for all the SEO-heads. My guest Bill Sebald of Greenlane SEO brings massive insight into the world of agencies and working with medium to enterprise scale businesses (walk in any Mall and you’re likely to see at least a few of Greenlane SEO’s clients). We talked about: The ONE thing that helped a […]

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The Hustle And Flowchart Podcast
The Hustle And Flowchart Podcast
Matt Wolfe & Joe Fier
Rand Fishkin - Growing An Audience Without Facebook Or Google
We are hanging out with Rand Fishkin today, who previously co-founded the SEO company MOZ, and has most recently started a new venture with SparkToro. This tool is quickly becoming one of our favorite pieces of software to do a lot of research. It helps us figure out what content to create around specific topics, what topics resonate around audiences, and you can literally plug in your URL or social media channel and it will kick out all this research from a variety of platforms. If you are running ads, you are probably noticing lately higher costs, fewer options, and lower conversions. We break a lot of that down from Rand’s perspective and you’ll see why it’s important to diversify from Facebook and Google if you are solely relying on those platforms. You’ll also hear us talk about what’s in store for the future with the way Google presents search results, and what you should be doing to rely less on links while building up your brand. After you listen, get some more advertising tips with Curt Maly and Tom Breeze. “The primary goal is to get people to your website and your email list because that’s the one channel you always get to own and control.” - Rand Fishkin Some Topics We Discussed Include: * Perspectives on the zero clicks search problem * Checking out the Crack Shack (it’s not what you think!) * How to get honed in on a specific audience that will convert better * What do cookies and strange pajamas have to do with advertising? * Why getting people to like and share should be your secondary goal * From chicken sandwiches in your email to ground beef in your advertising to al dente pasta on Youtube, we got you covered! * Which ad networks are lacking in quality and which ones you should be using * Predictions of what’s ahead in the way in which Google ranks your site and what you should be focusing on in the future Resources From Rand Fishkin: * SparkToro * Something is Rotten in Online Advertising * Lost And Founder by Rand Fishkin References and Links Mentioned: * MOZ * SimilarWeb * Buzzsumo * Full Contact * Clearbit * The Butt Pajamas Will Follow You Forever * HelloWoofy * Are you ready to be EPIC with us?! Then grab our EGP Letter here! * Did you know we have an awesome YouTube Channel? * Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! * This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. * Unique Facebook Ad Strategies That Are Making People Rich - Curt Maly * A Step-By-Step Guide To Profitable YouTube Advertising - Tom Breeze
1 hr 21 min
The Ecomcrew Ecommerce Podcast
The Ecomcrew Ecommerce Podcast
Mike Jackness and Dave Bryant | eCommerce, Shopify, and Amazon FBA Experts
E360: How Content Can Give You A Leg Up In Ecommerce
Ecommerce today is hardly the same as it was ten years ago. The competition has gotten much stiffer, black hat sellers are all over the place, and simply writing cheap blurbs just to get clicks no longer cuts it. That said, there’s one surefire way to grow your business and gain an unfair advantage over much bigger ecommerce brands without resorting to cheap tactics—creating valuable content. In this solo episode, I will be talking about why content matters in ecommerce, how much it helped our own brands grow in the past year, and how you can get started at creating great content for your niche. Timestamps * Why content is important - 03:49 * How you can go about creating valuable content - 15:31 * Setting a bar that our content team writes to - 16:30 * How to find the right keywords to write about - 19:21 * Finding your brand’s voice - 23:37 * How to make sure that people consume your content - 24:56 Head over to Episode 352 to learn if you should set up your blog content on a separate domain or on your ecommerce website. Here’s a link to our Guide To Creating Killer Content For Your Ecommerce Site. Also, feel free to check out our own content site, Tactical.com. We’ve actually turned one of our best blog posts into a full-blown book! Whether you are a beginner at importing from China or an active importer looking to streamline your process, Dave Bryant’s Import From China Like A Pro covers all the ins and outs of importing products from the world’s factory. Thank you for tuning in to this episode, and don’t forget to leave us a review over on iTunes so we can help more ecommerce sellers grow their businesses. Until next time, happy selling!
35 min
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