033: John Mueller On AMP Pages, Crawl Budget, Podcasting SEO
Play • 53 min

This week’s episode features John Mueller, one of only five Webmaster Trends Analysts at Google. Warning though: this episode also gets a little technical and nerdy. But I wanted to create an episode for you all about AMP (Accelerated Mobile Pages). This was a really hot topic in the last week, with Google announcing future integration […]

The post 033: John Mueller On AMP Pages, Crawl Budget, Podcasting SEO appeared first on Evolving SEO.

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Jason Swenk
Why Embracing Change Leads to Longterm Agency Success
Has your agency recently experienced major changes? Is it time to transition away from how you used to do things? Is it time to promote key employees or buyout a partner? Being able to adapt to the market and the needs of your individual agency is one of the best ways to find long term agency success. In today's episode, we'll cover: * Why your agency should always be open to change. * Should you promote a key employee to an agency partner? * Does your agency have a succession plan? Today I sat down for a talk with Cherie Hebert, owner and CEO of BBR Creative out of Lafayette, Louisiana. Cherie has owned her agency for over 23 years now and has naturally seen her agency experience a lot of change. She's here to talk about how she's found longevity and why it's important to be open to changes as they come. Why Your Agency Should Always Be Open to Change We've always heard that one person say, "But this is how I've always done it." This, for me, is always the kiss of death. If you want to be successful, whether you're running an agency, or just in life in general, you have to be open to change. Cherie says she started her agency as a creative. For the most part, they offered design creative and eventually PR. But as things do, the agency realm began to change. When BBR lost a major client and gained another who focused more on digital outreach, they knew they needed to make a change and evolve with the times. Cherie hired a digital strategist who was able to train the team on the basics of SEO. SEM, and paid search. This new person was also instrumental in helping the agency launch into the digital arena. He was also the right person to hire more digital marketing talent and be the catalyst for the change the agency needed. Should You Promote a Key Employee to Agency Partner? The answer is, maybe -- it all depends on timing. Cherie says she has never lost an employee to another local agency. Where she loses team members is to other markets and bigger agencies that offer more opportunities. That is why Cherie regrets not offering her digital strategist a partnership role in the agency before he left. Here are 2 reasons why you might want to offer a key player a partnership role: * You can't always compete with the bigger fish: BBR is located in a relatively small market. While they don't have much local competition, they have lost a number of employees to out of state agencies. If someone holds an instrumental role in your agency, sometimes giving them ownership can promote loyalty and investment in the agency. * Adding on a partner is an investment: BBR's digital strategist played a big role in vetting and training new employees. He helped the firm transition to a broader scope and work with new clients. When you bring on someone that adds this type of value, it's an investment into your agency's future. Does Your Agency Have a Succession Plan? In the beginning, we have a tendency to focus on the short game. Thinking about who will take over the agency or how your legacy will live on isn't something that typically comes at the early stages. But at 56-years-old, figuring out a succession plan is something at the top of Cherie's mind. Cherie has bought out one partner, with another soon to follow. She's soon to be the sole owner of the agency. What comes next? That's something Cherie is trying to figure out. As an agency owner, it's something you should always keep in the back of your mind. For starters, Cherie has decided to offer her VP's a partial stake in the agency. I usually suggest a Key Employee Program -- which protects your key employees with some profit-sharing yet prevents you from giving away ownership. (There's more detail about this in the Agency Playbook.) Whether you have been in the business for 5 years or 25 years, one of the best ways to find success is to be willing to adapt and make changes when necessary. Don't be afraid to try new things, but be true to yourself. If you do this, you're more likely to be satisfied with how everything turns out in the end. Looking for a Payroll and HR Solution for your Agency? Payroll and benefits are hard. Especially when you're a small business. Gusto is making payroll, benefits, and HR easy for small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team. For a limited time, Gusto is offering a deal to Smart Agency Master Class listeners. Check out Gusto.com/agency for 3-months FREE once you run your first payroll with them. Building Your Agency I have advice for challenges you will face building your agency including recognizing common agency mistakes, how to keep great agency employees in your team as well as fostering the connections made with clients. If it’s challenging growing your business, I have agency growth hacks, the best ways to improve management of your business as well as why building a remote team can be beneficial in the long run. Learn more about my experience, as well as tips, tricks, and insights by checking out my blogs that cover a wide variety of topics. You can learn more from my experience from my Ask Swenk series and my videos on my Youtube channel. Check out the advice and learn even more from other successful agency experts featured on Smart Agency podcast twice every week.
24 min
The Hustle And Flowchart Podcast
The Hustle And Flowchart Podcast
Matt Wolfe & Joe Fier
Pat Flynn - Strategies To Turn Followers Into Superfans
We always love chatting with Pat Flynn, and in this episode, we discuss how to build super fans in your business, how to grow an audience ethically, how to promote affiliate offers to your audience and make good money through affiliate marketing in a very ethical way that makes customers actually thank you for doing it. Pat also discusses how he has been able to build a successful building with a great, appreciative audience without the need to run a ton of ads and self-admittedly not having the best SEO on his website as well. We also talk to Pat about how he got involved in some of the deals he has equity in. He’s not just an affiliate for products such as ConvertKit, Lead Pages, Teachable and Samcart, he’s also an advisor and gets some sort of revenue share. So we dive into how he has been able to leverage his podcast to then get involved in these equity and advisory deals. When you have listened, be sure to check out our previous chat with Pat and our conversation with Lisa Cherney for more insight on how to give insane value while being real to your audience. “With affiliate marketing, it’s the easiest way of starting to generate an income because these products already exist, people out there are already buying them, you just have to be the person that people trust to make that recommendation to them.” - Pat Flynn Some Topics We Discussed Include: * “Fannels” and how to ramp yours up (and no, we are not talking about soft pajamas!) * The amazing result you can get in under three years which will set you up for success * How Pat pivoted during the last time we had an economic downturn which changed his life forever * How to get great fan engagement and healthier all at once! * Tactics for when you are first starting out with affiliate marketing * How to stay passionate about the same topic for years * Common mistakes Pat sees on websites and how to differentiate yourself from the pack * What ‘What’s Up’ tactic that will make you really stand out * The pyramid of a fandom and why you should turn that funnel upside down Resources From Pat Flynn: * 123AffiliateMarketing.com * Smart Passive Income * PatFlynn.com References and Links Mentioned: * Superfans: The Easy Way to Stand Out, Grow Your Tribe, And Build a Successful Business * Are you ready to be EPIC with us?! Then grab our EGP Letter here! * Did you know we have an awesome YouTube Channel? * Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! * This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. * Affiliate Marketing Through Insane Value - Pat Flynn * Why Being Yourself Is The Best Business Strategy - Lisa Cherney
1 hr 17 min
The Art of Online Business
The Art of Online Business
Rick Mulready
Quick Tip: What Every "Early" Course Creator Needs to Be Focused On
I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Do you have an offer that you know is good but that you're having trouble getting traction with? I am helping you solve that problem in today’s episode by talking about the number one thing that every early-stage course creator should focus on. This one thing is simple. It is all about getting your offer out there. If you have an offer that you’ve validated but you’re having a hard time gaining traction or your launches don’t go as well as you hope, this episode is for you. Launching can feel really overwhelming, stressful, and exhausting sometimes. If you have felt this before, I want to invite you to a five day live training mini-series that starts on Monday, January 25th. In this mini-series, you will learn my optimized launch method. It will give you the tools to have the easiest launch that you’ll ever have. By the end of this free training, you’ll have a complete plan for using it in your business. If you're looking for a simple, repeatable, low-stress launching option that's super effective, you can register right now at www.rickmulready.com/livetraining. Links & Resources Mentioned in this Episode: Episode 437: Quick Tip: 3 Systems Every Course Creator Needs In Their Business Full show notes are available at www.rickmulready.com/460
16 min
Recession-Proof Startups - Mixergy
Recession-Proof Startups - Mixergy
Andrew Warner
#2033 Answering a major question for first-time founders
I have to be honest, I was very skeptical as I went through the site today’s guest created. But I I was impressed with it I thought, “I should have come out with this idea!” It’s so simple, so brilliant, So elegant. My guest, Bobby Peddi, realized that one of the big questions that many people have when they’re starting a business is: how should Ieven structure my business? Do I even need an LLC? Do I need to incorporate? Should it just be a partnership? He answered those questions as simply as he could with HowtoStartanLLC.com. That led to Truic, The Really Useful Information Company. I want to find out how he did it. Nagabhushanam “Bobby” Peddi is Founder and CEO of Truic which offers free tools and guides to start a business, including How to Start an LLC. Sponsored by Gusto – Gusto’s people platform helps businesses like yours onboard, pay, insure, and support your hardworking team. Payroll, benefits, and more. Their customizable onboarding checklists were built to keep you organized. Gusto offers employee benefits made to fit your budget. If you’re not sure where to start, Gusto’s licensed advisors can help you choose the right health benefits for your team. HostGator – Ready to take your website to the next level? Whether you’re a first-time blogger or an experienced web pro, HostGator has all the tools you need to create a great-looking website or online store. A wide range of options includes cloud-based web hosting, reseller hosting, VPS hosting and dedicated servers. Founded in 2002, HostGator is the perfect web partner for business owners and individuals seeking hands-on support. Visit www.hostgator.com/mixergy to see what HostGator can do for your website. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint
Play
SaaS Growth Stacking - with Dan Martell
SaaS Growth Stacking - with Dan Martell
Dan Martell
Finding Your North Star Metric (Examples from the Best SaaS Companies)
Exclusive Download: Precision Scorecard™ - Keep Your Leadership Team Focused & Accountable To Growth -https://bit.ly/3qnPRh5 -- What if there was a single number you could measure… one number that you focus all of your attention on... And it would make your business rain revenue like never before? Well thanks to Sean Ellis, founder of GrowthHackers, I believe I found one I call it the North Star Metric. See, after raising $1.6M in funding for my business Clarity.fm... I began drowning in an ocean of numbers. I lived in spreadsheets, followed every metric, and kept my finger on the pulse for every shifting digit across the entire company. We had a good SaaS product. Great tech and a great team. But I couldn’t find a way to crank up our profits! I phoned Sean Ellis, frustrated because I couldn’t find the right foothold for growth. “You’ve got to find your North Star Metric”, he told me. I had formulas crunching every damn metric you could think of in my spreadsheets… But a North Star Metric? This one was new. I called a meeting with my team, and we went straight back to the whiteboard, to decide what would become our North Star Metric. All of our teams - from support to development, to marketing, to sales - would prioritize their goals around it. One number. To today, I still thank Sean Ellis for opening my eyes to our North Star Metric… Because shortly after that, business TOOK OFF. Like… KA-BOOM. Now I’d like to pay it forward in today’s video. This, my friends, is how you find and calculate your own North Star Metric… and why it’s the one number that’ll save your business every time. A North Star Metric is not like other metrics you measure... It’s unique to YOUR business. To prove this point, in this video I’ll share with you the individual North Star Metrics for: - Airbnb - Facebook - Quora - Slate - Salesforce - Adobe It’s only 9 minutes. Play the video here, and let me know in the comments: What are you going to make your north star metric? -- Dan Martell is a serial entrepreneur, an investor in 40+ startups like Intercom, Udemy, and Unbounce and the creator of SaaS Academy, helping over 500 B2B SaaS founders scale faster. He’s founded five SaaS companies and successfully exited three of them. If you want to scale faster without hitting the usual roadblocks, make sure to follow him on Youtube, Facebook, Instagram, LinkedIn & Twitter. Exclusive Download: Precision Scorecard™ - Keep Your Leadership Team Focused & Accountable To Growth -https://bit.ly/3qnPRh5
9 min
Foundr Magazine Podcast with Nathan Chan
Foundr Magazine Podcast with Nathan Chan
Nathan Chan
340: How Gabi Lewis dominated a $40 billion industry
Gabi Lewis, Co-Founder, The Magic Spoon In this yummy episode, Gabi Lewis, Co-Founder of The Magic Spoon, sits down with Nathan Chan to discuss his journey from founding the revolutionary EXO protein snack made from crickets, to dominating the $40billion a year cereal industry. Listen in as Lewis reveals how he managed to get Tim Ferris and Nas as angel-investors onboard for EXO snacks, his journey into the competitive world of cereal, and how Magic Spoon continues to stay ahead of the competition. In this deep-dive interview, you’ll find out why Lewis swears by agencies, the opportunities in influencer marketing, and why product-fit is an absolute essential for any founder. Lewis’ incredible journey from crickets to cereal is a not-to-be-missed lesson in entrepreneurship and the importance of saying “no”. Key Takeaways * How Lewis started Exo Protein, selling cricket protein bars * Recognizing the paleo food trend and targeting that market * How Lewis got angel investors such as Tim Ferris and Nas * His decision to sell the company and launch Magic Spoon cereal * Why Magic Spoon is a direct-to-consumer product and the advantages of ecommerce * The successful launch of Magic Spoon and the power of influencers * Why product-market fit is the most important aspect of launching a business * How Magic Spoon was affected by Covid and the evolution of hiring and scaling * The decision to not sell Magic Spoon on Amazon, and the power of customer-brand loyalty * Why Lewis believes that a high-quality product is the most important aspect of any business * Lewis’ advice to others that as a founder, you should never be distracted, and why your job is to say “no”
52 min
Growth Experts with Dennis Brown
Growth Experts with Dennis Brown
Dennis Brown
3 Insider Secrets to Getting More Clients with Podcasts w/ Jeremy Slates
Jeremy Slate is a podcast and public relations master, as well as the CEO of Command Your Brand, a PR agency that books guests on podcasts to help them grow their brands and helps people in the podcast space utilize their content effectively. Jeremy is back on the show for the second time to divulge three insider secrets to getting more clients through podcasts. Tune in to learn how to maximize your ROI and get more clients with proven tactics (plus a few bonus PR hacks) he’s used with his own business and his own clients. During this interview, we discuss: 1:30 – Jeremy’s background + About Command Your Brand 4:36 – How to deliver an effective call to action with a dedicated landing page 9:14 – Utilizing email sequences 11:23 – Facebook Pixel code on your landing page 12:25 – How to leverage retargeted ads for your podcast 15:50 – Who do these strategies work for? 16:44 – Being effective with your appearances in the media 17:17 – How to connect with and work with Jeremy Plus, a whole lot more! Resources: Command Your Brand Create Your Own Life Podcast GetEmails Facebook Pixel The 7 Reasons You’re Not Getting Featured In Your Favorite Podcast ————————- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]
19 min
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