025: Wil Reynolds on Audiences vs Algorithms & People vs Positions
Play • 59 min

I honestly have no better way to set up this conversation with Wil than to tease you with some quotes: “Clients will judge you on what you do the weakest not the strongest.” “Great SEO is caring about people over penguin and audiences over algorithms.” “The SEO industry has set up clients to ask for […]

The post 025: Wil Reynolds on Audiences vs Algorithms & People vs Positions appeared first on Evolving SEO.

The Hustle And Flowchart Podcast
The Hustle And Flowchart Podcast
Matt Wolfe & Joe Fier
Rand Fishkin - Growing An Audience Without Facebook Or Google
We are hanging out with Rand Fishkin today, who previously co-founded the SEO company MOZ, and has most recently started a new venture with SparkToro. This tool is quickly becoming one of our favorite pieces of software to do a lot of research. It helps us figure out what content to create around specific topics, what topics resonate around audiences, and you can literally plug in your URL or social media channel and it will kick out all this research from a variety of platforms. If you are running ads, you are probably noticing lately higher costs, fewer options, and lower conversions. We break a lot of that down from Rand’s perspective and you’ll see why it’s important to diversify from Facebook and Google if you are solely relying on those platforms. You’ll also hear us talk about what’s in store for the future with the way Google presents search results, and what you should be doing to rely less on links while building up your brand. After you listen, get some more advertising tips with Curt Maly and Tom Breeze. “The primary goal is to get people to your website and your email list because that’s the one channel you always get to own and control.” - Rand Fishkin Some Topics We Discussed Include: * Perspectives on the zero clicks search problem * Checking out the Crack Shack (it’s not what you think!) * How to get honed in on a specific audience that will convert better * What do cookies and strange pajamas have to do with advertising? * Why getting people to like and share should be your secondary goal * From chicken sandwiches in your email to ground beef in your advertising to al dente pasta on Youtube, we got you covered! * Which ad networks are lacking in quality and which ones you should be using * Predictions of what’s ahead in the way in which Google ranks your site and what you should be focusing on in the future Resources From Rand Fishkin: * SparkToro * Something is Rotten in Online Advertising * Lost And Founder by Rand Fishkin References and Links Mentioned: * MOZ * SimilarWeb * Buzzsumo * Full Contact * Clearbit * The Butt Pajamas Will Follow You Forever * HelloWoofy * Are you ready to be EPIC with us?! Then grab our EGP Letter here! * Did you know we have an awesome YouTube Channel? * Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! * This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. * Unique Facebook Ad Strategies That Are Making People Rich - Curt Maly * A Step-By-Step Guide To Profitable YouTube Advertising - Tom Breeze
1 hr 21 min
Tech Money Talks The #1 Dropshipping Podcast With E-commerce Professional Dropshipper Brian McCumber
Tech Money Talks The #1 Dropshipping Podcast With E-commerce Professional Dropshipper Brian McCumber
Brian McCumber @techmoneytalks
Jeet Banerjee, From No Sales To Over $40 Million Dollars Dropshipping, Secrets To Success Revealed
🔥 We have Jeet Banerjee as a featured guest on Tech Money Talks Podcast!  Jeet Banerjee is a serial entrepreneur, TEDx speaker and online educator. He has sold 2 businesses, generated over $40 million with e-commerce dropshipping! He operates an e-commerce branding incubator and has helped over 2,500 students start their online businesses. Jeet has dropped lots of gold nuggets into this podcast. He shares lesson-learned experiences which you can replicate to grow your e-com business. So stick around till the very end, you don't want to miss this episode! ******************************************* 👍 SHOUT-OUT: @thejeetbanerjee Build an epic online business and live life on your own terms with this academy! https://www.theincomeincubator.com/ 🔴 FOLLOW JEET BANERJEE Instagram: https://www.instagram.com/thejeetbanerjee/ YouTube: https://www.youtube.com/channel/UCwNNHqf2390cT1woo_sNDKQ ✅ Facebook Marketplace Dropshipping using Drop Posting™ www.dropposting.com/go 🔊 Tech Money Talks on Spotify spoti.fi/2P5LIxl 🔊 Tech Money Talks on Apple Podcast apple.co/2MPebrR 🌲 Tech Money Talks Link Tree linktr.ee/techmoneytalks 🔴 FOLLOW BRIAN MCCUMBER TECH MONEY TALKS: Tech Money Talks on Instagram: www.instagram.com/techmoneytalks/ Tech Money Talks on Twitter: twitter.com/techmoneytalks/ Tech Money Talks on Facebook: www.facebook.com/techmoneytalks/ Tech Money Talks on LinkedIn: www.linkedin.com/in/brianmccumber/ Tech Money Talks on SoundCloud: soundcloud.com/techmoneytalks/ Tech Money Talks on Web: www.TechMoneyTalks.com ✅ FREE Access! Dropshipping Insiders Group insiders.dropshipfunnels.com ✅ Dropship Funnels Done For You Service www.DropshipFunnels.com ✅ Get Sales Without Paying For Ads! Dropship By Phone Course: www.DropshipByPhone.com 👀 WATCH TECH MONEY TALKS ON YOUTUBE! YouTube: www.youtube.com/techmoneytalks --- Send in a voice message: https://anchor.fm/techmoneytalks/message Support this podcast: https://anchor.fm/techmoneytalks/support
44 min
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Jason Swenk
Should You Start a Digital Agency in an Economic Downturn?
Are you considering starting an agency but worried now's not the right time? Are you afraid of failure or the added pressure of these uncertain times? It's totally understandable! Starting a business is scary, but especially during an economic downturn. So you might be surprised to learn now may actually be one of the best times to start an agency. In this episode, we'll cover: * Should you start an agency during an economic downturn? * Does your agency have a challenger mindset? * Why self-awareness is key to your agency's continued growth. Today I sat down for a timely conversation with Scott Cullather, co-founder and CEO of INVNT, a live-branding storytelling agency. Scott started his agency right at the start of the economic downturn in 2008 and says doing so helped define who his agency is today. He's here to talk about how his agency thrived during a poor economy and what agency owners need to know today. Should You Start an Agency During an Economic Downturn? There's no doubt we are in one of the most volatile economies in our lifetime. Stocks are in flux, businesses are closing, and realistically, we have no idea what is going to happen tomorrow. But did you know now is actually the perfect time to grow an agency? Scott says one of the reasons his agency found success in 2008 is because there was literally nowhere to go but up. They had no employees, no overhead, and yes, no clients. But this meant every account they gained was one to be celebrated. And each one after was a sign they were moving up. When you have nothing to lose, it takes away your crutches. You don't think about what a certain decision might cost, but rather, what you have to gain. Does Your Agency Have a Challenger Mindset? Scott says starting during an economic meltdown set his agency up with a challenger mindset. Where larger, slower, flatfooted companies were making cuts and avoiding risks, INVNT was able to develop messages, strategies, and campaigns that were not only on brand but were designed to shake things up. Scott says this challenger mindset isn't one the agency has simply moved on from. Instead, it is what pushes the agency to grow. Being scrappy is everything. When you become complacent, that's when you're in the danger zone. Why Self-Awareness is Key to Your Agency's Continued Growth An agency owner must be self-aware of the decisions they make and their approach to business. Naturally, you should change your processes and systems as your agency evolves.. While you should always be willing to adapt and grow with the market, never lose that spark and drive you had when you first started your agency. It's like a football team who is up 21-0 that decides to change their strategy. If they lose their drive, they'll quickly find themselves down 28-21. Scott says he's always challenging his team to stay focused and grounded to the core principles that got them to where they are today. Often the ones who find the most success are the ones who aren't afraid to take a risk. When everyone else is stepping back, this is your opportunity to step up. Be scrappy, take chances, and don't be afraid to make big moves. When you start with a fighter attitude you'll discover it's likely a mindset that will stick around. Ready to See How Your Agency Financials Stack Up? Agency Dad is the accounting and forecasting solution designed specifically for agencies. And for a limited time, Smart Agency listeners can get a FREE AUDIT so you can compare your agency's financials to the industry benchmarks. When you know your numbers you can make smart decisions in order to grow your agency. Agency Dad will take you to the next level with bookkeeping, financial dashboarding, and forecasting built specifically for agencies. Head over to AgencyDad.money/freeaudit/ to receive a free audit on your agency's financials.
13 min
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