– most do this because they feel like they need to sell them in

– it almost always works to your disadvantage.

– customer feels like there is a lot to know. Kiss method

– as more questions to combat this.

– they get frustrated. Overwhelmed and end up saying forget it or canceling.

– timeline. Not interested , got their interest, they like it , over think it , overwhelmed , not interested. Can’t get them interested again.