All the marketing and advertising in the world won’t help your handmade business grow if you’re talking to the wrong people.
So – who are the right people? They are your ideal customer (or customers…) – and in this episode, I outline exactly what an ideal customer is, and why figuring out yours matters.
Now, I haven’t gone into detail about how to figure these things out, or how to help your ideal customers find you – I will be covering these topics in an upcoming live workshop in the Thriver Circle! (If you miss it live, the recording will be available.)
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