Word of mouth marketing is essential to the success of any business. Why is it then, that so many marketers don’t have a specific word of mouth marketing strategy? Jay Baer, the author of the new book “Talk Triggers,” joins Anthony on this episode of In The Arena to answer that exact question. He’ll walk you through 4 criteria to keep in mind when creating a talk trigger for your business, as well as share stories of how talk triggers have led to immense success for some of the top businesses in the United States. It’s an episode not to be missed – listen now!The persuasive power of offline #WordOfMouth #marketing is 43% higher than stand-alone posts on social media. Learn how to leverage WOM through #TalkTriggers on this episode of #InTheArena with @JayBaer, hosted by @iannarino.Click To Tweet
Jay explains talk triggers as, “something that you choose to do differently that creates conversation.” They’re not to be confused with marketing tactics. Rather, they’re operational choices that are designed to specifically generate discussions about your business. The single greatest way to grow any business is for your customers to do the growing for you through storytelling. You story arises from your talk trigger – are you giving your audience a story to tell?
Recent studies have shown that verbal marketing occurs equally online and offline. However, the persuasive power of offline word of mouth marketing is 43% higher than stand-alone posts on social media. The conversations that occur online and offline typically remain separate, and they are triggered by different things. Jay explains how a stellar talk trigger can be powerful both online and in person on this episode, and you don’t want to miss his insights.Creating a great #TalkTrigger to incorporate in your word of mouth #marketing strategy isn’t easy. Luckily, @JayBaer shares his top 4 criteria to follow when brainstorming ideas on this episode of #InTheArena hosted by @iannarino. Listen now!Click To Tweet
Creating a great talk trigger to incorporate into your word of mouth marketing strategy isn’t easy. Luckily, Jay shares his top 4 criteria to follow when brainstorming trigger ideas, and they’re all featured on this episode of In The Arena. But don’t miss the full story – be sure to check out his book on Amazon and wherever you buy books.
Two of the best examples of profitable talk triggers come from The Cheesecake Factory and Doubletree. At 5,940 words, the Factory’s menu is impressively long. But the menu is so much more than an expansive offering of entrees – it’s a specific marketing strategy. Their menu has become so infamous that when Jay and his team polled hundreds of Cheesecake Factory customers, they discovered that 38% had told someone else about the menu in the past 30 days, without being asked or prompted. This allows the Factory to spend $276 million less per year on marketing than the Olive Garden or Outback Steakhouse.
Consider also Doubletree’s goal to give hotel guests the warmest welcome in the hotel industry, complete with a fresh, warm chocolate chip cookie upon arrival. Their cookies fit within the context of what they do, and they’ve been doing it for over 30 years. They sustainably delight their customers time after time, and that’s the truest sign of a successful talk trigger.“The single greatest way to grow any #business is for your customers to do the growing for you through #storytelling.” Hear more from #marketing expert @JayBaer on this episode of #InTheArena, hosted by @iannarino. Listen here! Click To Tweet
The theme song “Into the Arena” is written and produced by Chris Sernel. You can find it on Soundcloud