Visual Storytelling Today
How to Harness the Power of Social Listening for Curating an Effective Visual Storytelling Strategy?
Nov 2, 2017 · 54 min
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Do you know how to harness the power of social listening to craft more authentic visual stories from your audience oceans of conversations? 

With over 5 billion content pieces that are produced every day, the hunt for your dormant intelligence will be decided by skill and strategy.

Imagine having a real-time "magic pitchfork" that finds the most valuable nuggets of information to match your business objectives. 

In this episode, Shlomi Ron, co-founder at The Visual Storytelling Institute is speaking with social listening maven, David Berkowitz, Chief Strategy Officer at Sysomos.  

 

About our guest

David Berkowitz is the chief strategy officer at Sysomos. Previously, he served as chief marketing officer at Publicis Groupe creative agency MRY. Prior to that, he spent seven years leading emerging media at Dentsu agency 360i, co-founding its social media practice and running its Startup Outlook initiative.  Through his agency work, he has been a strategist and advisor to brands such as Coca-Cola, Johnson & Johnson, Mondelez, and NBC Universal. David has contributed more than 500 columns to outlets such as Ad Age, MediaPost, and VentureBeat, and he has penned his Serial Marketer blog since 2005. He has spoken at more than 300 events globally.

What you will learn:
  • Why is social listening vital for crafting a business story?
  • What are the core challenges marketers are facing today when researching their customer segments?
  • How visual storytelling plays out into social listening?
  • 2 examples of successful social listening done right
  • 3 basic social listening tips you can apply to your business today

Read our episode's blog post about this topic on VSI Blog.

This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL.

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