Visual Storytelling Today
How to make effective infographics that tell a story?
Jul 3, 2017 · 50 min
Play episode

Infographics have become one of the fastest-growing tactics savvy visual marketers use today. In fact, the effectiveness rating for infographics rose more in one year than any other tactic—from 50 percent to 58 percent, according to the 2016 study by the Content Marketing Institute.

In this episode, we'd like to unpack the power of infographics and dig deeper into infographic story-making, visualizing and effective distribution.


About our guest

Our guest, is Brian Wallace, president at NowSourcing, one of the world's top infographic design agencies based in Louisville, KY, and Cincinnati, OH. Brian also runs a local event to make the Louisville / Cincinnati corridor a more competitive region (#thinkbig) and has been named a 2017 Google Small Business Advisor.


In this episode, Shlomi talks with Brian about:

  • What is the definition of an infographic? How many infographic types are there and what business objective do they serve?
  • How to make effective infographics that tell a story? How does the end-to-end process look like?
  • What are the best examples of leveraging infographics as part of your visual storytelling strategy?
  • How do you measure the success of an infographics program?


This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Learn more at

Clear search
Close search
Google apps
Main menu