Sep 23, 2019
Who Should "Own" Influencer Marketing? (ft. Eamon Brennan) - Sponsored Post Podcast #4
Welcome to Sponsored Post Podcast: Behind-the-Lens of How Influential Content is Made. Sponsored Post Podcast is hosted by Justin Moore, Founder & CEO of Trending Family. In each episode, Justin sits down with influencers and industry professionals to discuss the exciting and complex world of influencer marketing.
In this episode, Justin interviews Eamon Brennan, Creative Director of Branded Content at Collab. Justin and Eamon talk about who “owns” influencer marketing today: is it brand teams, PR agencies, influencer agencies, influencer platforms, media agencies, or another player? In such a saturated environment, how can brands make sense of it all, let alone who is the best partner to work with?
All episodes of Sponsored Post Podcast can be found on Trending Family’s YouTube channel, Apple & Google Podcasts, Stitcher and more!
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Trending Family's Website: https://www.trendingfamily.com
Trending Family's LinkedIn: https://www.linkedin.com/company/trending-family…