Sam Fiorella co-authored one of the first books on influence marketing in 2013. He then used that research and smarts to re-shape his agency to reverse engineer influence marketing using branded communities. These walled gardens give brands the opportunity to research and identify pain points in the consumer journey to know exactly who, what, why and how needs to be triggered to influence everything from consideration to purchase to loyalty. Get out your notebooks for a doozie of insights onslaught in this episode.
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