Fashion influencer Emily Ho has a unique perspective on influencer marketing. She's not only one herself, but leads influence and marketing campaigns for clients with her marketing agency. One battle she continually fights is influencer fraud. We dive in a bit to talk about the not-so-ethical influencers out there, how they hurt a brand's marketing and how to combat the practices.
If you haven't heard of comment pods as a brand, or influencer, you may want to pay special attention to this episode. If you're involved with one -- whether you know it or not -- you're not likely getting the most out of your influence marketing as you might think.
Emily and I explore her journey from marketer to influencer and back and even land on a great idea for influencer marketing software companies to build in an invigorating episode of Winfluence.
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