Evolving Influence Marketing Software Beyond Social Influencers
Play • 26 min

AspireIQ is about to unleash a new version of its software that is an evolution with the market. The enterprise level software has been one of the great campaign management solutions out there that enables and agency or brand to discover, engage, manage and measure influencer partnerships. Its new version shifts the mindset from online influencers to anyone who can influence your audience. With plugins to e-commerce platforms like Shopify and customer databases, now you can manage content and engagement with influencers, but also impactful customers and other audiences you have transactions with.

Magda Houalla is AspireIQ’s Director of Marketing Strategy. I caught up with her recently to understand more about the software evolution there, but also to talk more broadly about what she and her colleagues are seeing from the marketplace, brand and influencers alike. We talked about the difference in viewing influencers as, well, influencers versus creators, the misconception of influencers being just people on Instagram and YouTube, the philosophy of discovering influencers and beyond.

An interesting discussion about the industry and a peek inside the newest software evolution at AspireIQ are here for the taking. Listen and share!

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