The Glossy Podcast
The Glossy Podcast
Jun 12, 2019
Senreve's Coral Chung: 'Modernization is so hard for luxury brands'
Play • 38 min

When Coral Chung went to start her luxury accessories brand, Senreve, she felt pressure to do things the way that they had always been done. But by using a combination of consumer data, smart manufacturing and inventory planning, Chung has been able to side-step a lot of the downfalls of traditional luxury brands, like being forced to destroy excess product or deal with slow production. While she won't say "never'" regarding the possibility of joining a more traditional house of brands, Chung said those conglomerates have a long way to go before they're ready for a brand like Senreve.On this week's episode of The Glossy Podcast, Hilary Milnes sits down with Senreve founder and CEO Coral Chung to discuss the careful balance between being a tech and fashion company, the slow pace of luxury market and the future of Senreve as an independent company.

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