11. Business Model Innovation with Tom Bartman
Play • 20 min

The value of and necessity for an organization to innovate its business model is rarely disputed in discussions of how to best survive in today’s rapidly changing economy, yet in an odd paradox, there is no standard definition in management thinking of what a business model is (or — as our research has taught us is equally if not more important — isn’t). In this episode of the Disruptive Voice, senior researcher Tom Bartman shares with us a number of insights that can be gained about an organization and its potential to successfully innovate its business model by applying Professor Christensen’s framework to the organization’s assets and activities.

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