The Unsexy Shift | SWW125
14 min

“Spoiler alert: Nobody wants a lawyer until they actually need one.”

I love it when an opportunity comes along to prove that high ticket offers don’t just work in the “make money online” space.

The methods I teach in High Ticket Courses also work extremely well with “boring” service businesses like legal and accounting.

Case in point: The other day I was on a consulting call with one of my High Ticket Courses clients (a lawyer in the UK). It ended up being an awesome session!

In the span of just this one call, we were able to take a step back, look at what he does, and find out what he’s really passionate about.

And then...

We transformed what could have been a really boring offer (no offense!) into something that excited him, excited me and I know will excite his clients.

This is the power of my consultative approach to working with clients.

You’ll Discover
  • How to figure out what aspects of a service business can actually excite people [03:15]
  • How we discovered a “pain point” that he could turn from a negative into a positive [4:57]
  • How the consultative approach revealed a game-changing, “pump the brakes” moment [06:22]
  • How we went from the “dull, boring zone” to the “excitement zone” in 10 minutes [08:41]
  • How to extract the “sexy,” exciting part of what you do, and turn it into a great front-end offer. [10:32]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

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