Pretty pictures pull more prospects.
When I first came up with the 3-tiered offer model for High Ticket Courses, I tried explaining it to people verbally.
And as I talked to them face-to-face, I could see they didn't get it.
Something just wasn't clicking.
But I had to find a way to make them "get it."
In my mind, I started seeing shapes.
I had a vision for how I could explain my model to people and make it instantly make sense.
That's where the 3 triangles came from for the Perfect Expert model.
I was listening to Dan Sullivan the other day and he was talking about diagrams.
And I realized I hadn't talked about this yet on Sold With Webinars.
So, here's my perspective on the topic in this week's episode.
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