"What is your mission? ... Ultimately when people are on your webinar, they are looking for a leader." Position yourself as such. - Joel
Today I am coming at you from a unique angle.
What does "cults" have to do with today's topics? Cults have always intrigued me; how they are formed, their journey, why people stay in them, and why can outsiders often times see what those on the inside cannot. Similar to the "Expert's Curse" - it is difficult to see outside when you are so immersed in your brand, product, service.
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