How This Dog Training Power Offer Got Alfred Confidence And Freedom From The Organic Marketing Trap | SWW122
28 min

“Does the Power Offer work for B2C?” It’s one of the most common questions I get. My answer is usually something along the lines of, “if people buy stuff in your market, the Power Offer will work.”

My guest for this episode of Sold With Webinars – Alfred Karlsen – is a perfect example. He’s a dog trainer who sells high ticket online coaching programs for dog owners.

I invited Alfred on to teach me about the dog owner market, how they respond to the Power Offer, and the results he’s seeing with his paid traffic.

You’ll Discover
  • Alfred’s first online business coach taught him to focus on organic marketing – how did that go for him? And how did he feel about it? [02:05]
  • Dog trainers hate him! How Alfred’s scientific, anti-woo approach has earned him enemies in the dog training community [03:16]
  • Why “High Ticket” is relative to the niche you’re in… but you can still sell $1k, $3k, and $5k+ packages [07:57]
  • Alfred’s hesitations and concerns before joining High Ticket Courses… and what happened to his business after he joined [13:03]
  • Alfred’s mental model of marketing before and after he discovered the Power Offer [18:28]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

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Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

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