How can you create a new entry point for a market that captures a whole new audience so you can now change the outcome of what's been happening? That was the question Lukas Resheske was faced with when he was tasked to sell a dying market. Lukas is a professional copywriter, copywriting mentor, author, and digital and sales funnel expert. He discusses a project of his where he generated over a million dollars from a webinar in a dying niche. Lukas shares that your ability to teach and to show that you know what you're talking about, helps in a sophisticated marketplace. He shares the importance of learning how to analyze your market, learning how to analyze your offers, and discovering how to pivot and how to create new angles for markets that may dictate if your offer is dying or not. Learn how to drastically improve your conversions as Lukas shares how to be a better marketer and advertiser and make your program sell like hotcakes.