Have you ever seen a website that says "sign up for my newsletter"? Chances are you have. With all the information you have coming at you, do you really want to sign up for another newsletter? No, you don't. Neither do your prospects. In this episode of the Social Media Marketing Happy Hour podcast, Dawn & Traci walk you through the most effective way to get people to "opt in" to your email marketing list, by exchanging something of value for their email address! We call it a lead magnet or an ethical bribe and by the end of this episode you'll realize fast why you need to get your own ethical bribe set up asap!