We've talked about it so many times, and we believe that it's the foundation of any successful marketing campaign or efforts. Your avatar. No, not the blue people on that awesome movie or your character from a video game. The profile, characteristics and details of your exact, ideal customer, client or business partner. Most network marketers, most people in MLM skip this, don't know about this and are taught that EVERYONE is their ideal customer, making marketing frustrating and ineffective. On today's episode of the Social Media Marketing Happy Hour, find out more about why Dawn & Traci are such big believers in having an avatar and how that will help impact your results in a major way!