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The Sales and Marketing Podcast
Chris R. Keller
Presented by Profitworks, The Sales and Marketing Podcast explores sales and marketing best practices and helpful tips from experts in the industry.
20 hours ago
Ways to Determine a Marketing Budget and Which Method Is Best
If you are a small business owner then you probably understand that marketing would be a good investment to help you grow your business, but how do you go about determining a marketing budget? There are different approaches you can take so listen to find out which one would work best for your business.
5 days ago
Paid advertising vs SEO
Do you know the difference between paid advertising and SEO? Do you know which one is better to help you grow your sales? In this our 200th episode, you'll find out!
6 days ago
What Is the Importance of a Website?
Whether we like it or not, we live in a digital world and the internet is here to stay. If you don't think your business needs a website or you don't think that your current website plays an important role for the success of your business, then this podcast might change your mind.
Jul 30, 2020
How Businesses Can Help To Avoid Create Or Support Race Inequality
In this podcast you fill find 3 great ways for how businesses can help to avoid and not create or support race inequality
Jul 29, 2020
What Is the Difference Between a Business Strategy Dashboard and a Marketing Dashboard?
Do you know the difference between a business strategy dashboard and a marketing dashboard? Find out in today's podcast.
Jul 28, 2020
What Should a Marketing Dashboard Include?
A marketing dashboard gathers all of your marketing key performance indicators into one, easy-to-read location to help simplify your analytics. But what should your marketing dashboard include? Listen to find out.
Jul 23, 2020
How To Make A Great Slogan
Want to make a slogan that will increase brand awareness and sales? Would you like to have a slogan that is easy to remember and one people will repeat without prompting. Not sure how to make a slogan like this? Listen to this podcast for the answer.
Jul 22, 2020
What Are the Most Important KPIs to Track on Your Business Dashboard
A dashboard is a tool that tracks the data that is important to your business and compiles it all in one easy-to view place. So what are the most important Key Performance Indicators, or KPI's for short, to track on your business dashboard? Find out in today's podcast.
Jul 21, 2020
Why Creating A Dashboard For Your Company Is Important
Do you currently use a dashboard? I don't mean in your car, but for your business. If not, listen to today's podcast to find out why a dashboard is an important tool for helping you grow your business.
Jul 16, 2020
What You Can Learn from Disney Plus Marketing and How to Apply It to Your Business
Disney Plus is Disney's Nexflix-style streaming video platform that Disney launched in November 2019 and by May 2020 they had almost 55 million subscribers worldwide. Discover how they did it and what marketing strategies you can learn from them to apply to your own business.
Jul 15, 2020
Blue Ocean Strategy Book Summary
Would you like to know how to make your competition irrelevant and enjoy sales and profit growth in excess of anything you could imagine would be possible? The Blue Ocean strategy can do that for you just like it did it for successful companies like Apple, Nintendo, and Netflix. What is the Blue Ocean Strategy? Listen to find out.
Jul 14, 2020
HVAC Marketing Insights Peter Inch General Manager at Roy Inch & Sons Heating, Air Conditioning & Plumbing
Some great insights on how to do successful marketing for a family owned and operated business in any industry from a company with over 95 years experience in the market place.
Jul 13, 2020
Dot Com Infoway Sales & Marketing Owner Insights Venkatesh C.R.
Interview with Influencer Marketing Expert Venkatesh C.R. the managing director and CEO of Dot com Infoway, one of India's premier IT services company. One of the many insights you'll discover is how his company has succeeded with email marketing and how they have built their email list with quality inbound leads.
Jul 10, 2020
Appwise Sales & Marketing Owner Insights Jeetendra Choudhary
Targeting a very specific niche makes getting new customers easier. This is just one of many insights revealed from this successful business owner.
Jul 9, 2020
BP - What Is Their Marketing Strategy And How You Can Use It In Your Business
British Petroleum is a multinational oil and gas company headquartered in London with an operating income of over $11 billion US. So how did it become one of the largest corporations in the energy sector and how can you use their strategies in your own business? Listen to find out.
Jul 8, 2020
ING - What Their Marketing Strategy Was And How You Avoid The Same Mistake
ING Direct bank was launched in Canada in 1997 with a seemingly great idea - an online only bank featuring the first ever Canadian no-fee, high-interest savings account. During its time in business, ING acquired 1.2 million loyal Canadian customers, so what went wrong and how can you avoid the same kind of mistake for your own business? Find out in today's podcast.
Jul 7, 2020
Marketing and Sales Advice from Marcus Taylor, founder of Isolode
Marcus Taylor, experienced business executive and founder of Isolode, shares his helpful marketing and sales advice for CEO's and business owners in this informative and highly interesting interview.
Jul 6, 2020
Walmart - What Their Marketing Strategy Is And How You Can Use It In Your Business
From its inception in 1962, Walmart has grown to become the largest retail store in the world with more than 2 million employees, 10,000 retail stores in more than 50 countries and an ever-growing e-commerce presence. So what's the secret to their incredible success and how can you use the same strategies in your own business? Find out in today's podcast.
Jul 3, 2020
How to Do Email Marketing that Creates Sales for a Blinds Store
Email marketing is an extremely cost-effective digital marketing strategy that can help create sales for your blinds store. How does it work? Find out in today's podcast.
Jul 2, 2020
How To Increase Revenue Of Your Training Company With Digital Marketing
Do you have a great training company, but you really would like to discover the best way to increase your revenue? Well then this podcast is for you. We'll let you in on the secret of getting more traffic to your company's website which will help you increase your revenue.
Jun 30, 2020
The #1 Most Important Thing For An Auto Repair Shop To Do In Marketing
Do you own an auto repair shop? Would you like to know what the #1 most important thing is that you can do in marketing? Find out in today's podcast.
Jun 29, 2020
Time: Your Most Valuable Asset
What is your most valuable asset? Time. Money, health, brand reputation; they can all be gained back. Not so with time; once it is spent, you can't get it back.
Jun 19, 2020
Why It Is Important To Create A Marketing Machine
It is important to create a marketing machine for your business, to ensure it survives. If your business is constantly adding new customers, faster than you are losing customer, it is almost nearly impossible to die.
Jun 18, 2020
How to Become the Content Leader in Your Market
Content marketing is used by the vast majority of prominent businesses all over the world including P&G, Microsoft, John Deere, and Cisco because it is an effective tool for increasing sales and customer loyalty and it is extremely cost-effective. Find out how you can become the content leader in your market in today's podcast.
Jun 17, 2020
Why It Is Important To Do A Conversion Funnel Analysis Regularly On Your Website
A conversion funnel is a picture of the various stages in your buyer's journey that ultimately lead them to purchase your product or service. Find out why it is so important to do a conversion funnel analysis on your website on a regular basis.
Jun 11, 2020
Why It Is Important To Do An Extensive SEO Tune on Your Website at Least Once a Year
Maybe you've never heard of having an SEO tune up but just like your car needs a tune up every so often, your website needs one too. In today's podcast we will explain why it is important to do an extensive SEO tune up on your website at least once a year and use regular SEO marketing services.
Jun 10, 2020
The 3 Most Important Factors To Compare Yourself To Your Competitors On When It Comes To SEO
SEO, by design, has a competitive factor. You want to rank higher, spend less, and claim the largest return on investment. On today’s podcast, we will discuss the 3 Most Important Factors To Compare Yourself To Your Competitors On When It Comes To SEO.
Jun 9, 2020
The Mongrel Method Book Summary - Sales And Marketing For The New Breed Of Buyers
In this short podcast we get the summary of the book The Mongrel Method: Sales And Marketing For The New Breed Of Buyers, direct from the author himself Steve de Mamiel. Sales and marketing has changed and there is a new buyer in the market place. Steve discusses why outbound sales no longer works and why marketing should now lead sales.
Jun 8, 2020
Why It Is Important To Do Competitor Analysis Regularly
Times have changed for business; gone are the days of undying customer loyalty. Your customers can be easily swayed by new trends, lower prices or negative customer reviews just to name a few. Doing a regular competitor analysis can give you a distinct advantage over your competition; find out how in today's podcast. SEO services can also give you a distinct advantage over your competition. Learn more.
Jun 5, 2020
Nectarsleep.com - The Fastest Growing E-commerce Company - What Their Marketing Strategy Is
Nectarsleep began as a direct-to-consumer company that sold mattresses exclusively online but now they also have almost 1,500 retail locations across the United States. They have sold over 1,000,000 mattress and were previously named the fastest growing e-commerce company in the U.S. So how did they do it? Listen to this podcast to find out. Nectarsleep successfully used SEO to help them grow so incredibly fast. Check out the SEO services that could help your business grow too.
May 29, 2020
Why It Is Important to Do What You Love
There are four very important reasons. Anyone with ears to hear, should listen. We love marketing; what's your passion?
May 28, 2020
What Is A Marketing Machine
What Is A Marketing Machine? It is the key to continual, revenue growth that all successful companies like Amazon, Netflix and Paycom have set up and running in their businesses. To learn what a marketing machine is, listen to this podcast. If you are wanting help to grow your own business, click here.
May 25, 2020
Volkswagen - What Their Marketing Strategy Is And How You Can Use It In Your Business
Volkswagen is one of the world's largest auto manufacturers, selling 6,278,300 cars worldwide in 2019 alone. So what is their marketing strategy and how can you use it in your own business? You'll find out in today's podcast.
May 22, 2020
Why It is Important To Know Your Success Rate At Each Point Along The Conversion Funnel
Discover conversion funnels and how they can help you focus your digital marketing efforts and increase sales for your business.
May 19, 2020
How To Compare Your Website Traffic To Your Competitors
Ever wonder if you are getting more people to your website than your competitors? Listen to this podcast for a quick way to find the answer to this question.
May 18, 2020
The Importance Of Marketing Feedback
Feedback on your marketing efforts is super important because it leads to significant improvements in the results you can obtain from your marketing efforts and the sales results from your marketing spending.
May 15, 2020
Impact Of Video On Your Home Page
Using video to improve your SEO has been a very under-used strategy so far. But should you re-consider it? In today's podcast you'll find out how using video can help you build quality backlinks thus improving your search engine rankings as well as increase your conversion rates by increasing the time users spend on your page.
May 8, 2020
Home Depot's SEO Strategy
Home Depot is well-known for being the world's number one home improvement retailer, but did you also know that they have been improving in their digital presence as well? So what has helped to drive their success? Find out in today's podcast.
May 7, 2020
Why Amazon's Website Works So Well To Get Sales
Here are the five reasons. 1. Easy to get to the product you want to buy, 2. Easy to get all information you want to see before making the purchase, 3. The buy button is in a top right prominent position, 4. The checkout process removes all menus and links to other pages. 5. The checkout next step button is always in the same top right position. Listen to this podcast.
May 6, 2020
Amazon's SEO Strategy
Want to know the secret of how Amazon has used the power of SEO to help them get online orders from millions around the world every day? In today's podcast you'll learn about their effective strategies such as user generated content, domain structure, and using affiliates to build massive 3rd party inbound links.
May 5, 2020
What the 3 Highest Traffic Websites in the World All Have in Common
Generating consistent website traffic is key to the success of your business. On today’s podcast, we will discuss what the 3 highest traffic websites in the world all have in common and what you can learn from them.
Apr 30, 2020
How Amazon Has Built Tremendous Momentum Behind Their Business
Amazon started out as a small business in the garage of founder Jeff Bezos, and now millions (and growing) worldwide use it on a daily basis to make online orders that can arrive in a single day. Attracting customers for your eCommerce business is extremely important in 2020, and Profitworks can help. On today’s podcast, we will discuss How Amazon Has Built Tremendous Momentum Behind Their Business.
Apr 29, 2020
Why AirBnB's Website Works So Well to Get It Customers
With over 2 million listing in over 190 countries, Airbnb has grown from three people sleeping on air beds in the founder's apartment to a company that is worth an estimated 25.5 billion dollars. One of the major reasons why Airbnb has been so successful has been its use of UX design. What is UX design and how can you use it to achieve success with your own business. You'll find out in this podcast.
Apr 24, 2020
How Companies Like Walt Disney, GM and Verizon Set a Marketing Budget
Small business owners often ask us how major companies spend their marketing dollars. In today’s podcast, we are going to discuss how companies like Walt Disney, GM and Verizon set a marketing budget and what you can learn from them as a small business owner.
Apr 23, 2020
Walt Disney Marketing - What They Do For Marketing & How You Can Apply Their Tactics To Your Own Marketing
According to this year's Brand Finance's Global 500 study, Disney has the most valuable and strongest brand in the world not only in the media sector but across all sectors with a whopping brand value of $32.6 billion dollars US. From its humble beginnings with the creation of Mickey Mouse back in 1928, it has exploded into one of the most recognized and powerful brands of all time. So how do they do it? In today's podcast, we will take a look at what they do for marketing and how you can apply their tactics to your own marketing.
Apr 22, 2020
The Reason I Like Amazon & How You Can Apply It To Your Business
According to the BBC, last year Amazon became the second public company in the world to be valued at $1 trillion dollars. Apple was the first and Microsoft was 3rd. And currently it has the 3rd highest market valuation in the world after Microsoft. Now these are pretty impressive stats but that's not why I like Amazon. But the reason I like Amazon is probably the reason why it has such impressive stats. Listen to today's podcast and you'll find out why I like Amazon and how you can apply that to your own business.
Apr 20, 2020
The #1 Thing You Need To Do To Get More Traffic To Your Website
So you have a lovely website but nobody is visiting it. What should you do? And after all, you can't get conversions if no one is coming to your website. In today's podcast we'll let you know what the number 1 thing is that you need to do to get more traffic to your website.
Apr 17, 2020
Why It Is Important To Add Pages To Your Website
Once you have a website up and running is that enough to get you the traffic and the leads that you want? In today's podcast, you'll find out why it's important to keep adding pages to your website.
Apr 16, 2020
What is a good conversion rate?
Average website conversion rates are 2.35%, the top 10% of websites convert on average at 11.45%. But how can you take your website from average to have a conversion rate of over 11%? Find out in today's podcast. Average Conversion Rate Sources: https://www.wordstream.com/blog/ws/2014/03/17/what-is-a-good-conversion-rate and https://www.smartinsights.com/ecommerce/ecommerce-analytics/ecommerce-conversion-rates/
Apr 9, 2020
Why Is It So Hard To Rank Online? - Pt. 3: It Takes Time
It's hard to rank online. In our 3-part podcast series, we'll let you know why that is. In part one we talked about why keyword research is hard and in part 2 we talked about Google's changing algorithms. If you missed those, check them out in the Sales and Marketing Podcasts. In this our third and final installment in our series, we're going to talk about why ranking online takes time.
Apr 8, 2020
Why Is It So Hard To Rank Online? - Pt. 2: Changing Algorithms
It's hard to rank online. In our 3 part podcast series, we'll let you know why that is. In part one we talked about why keyword research is hard. If you missed it, check it out in The Sales and Marketing Podcasts. In this our second part in our series, we're going to examine how changing Algorithms makes ranking online so difficult. What are algorithms? why are they constantly changing and how does that affect how your website ranks on search engines? You'll find out in today's podcast.
Apr 7, 2020
Why It Is Hard To Rank Online? - Part. 1: Why Keyword Research Is Hard
Being able to find the right keywords to target is key to the success of search engine optimization and being able to get sales from SEO. Understanding which search phrases will bring traffic and which will bring actual customers is the trick. In the first part of our three-part series entitled "Why it is hard to rank online?" We'll be taking a look at why keyword research is hard.
Apr 1, 2020
Strategy Canvas - Why It's Is Important
A strategy canvas is important because it gets your team to look at alternatives instead of competitors and how to turn your target market into customers of your company.
Mar 31, 2020
COVID-19 Ideas For How To Keep Your Business Alive
Around the world, many businesses are struggling in light of the coronavirus. In today's podcast, we're sharing some innovative ways that you can pivot your business strategy and make it out to the other side while helping others.
Mar 30, 2020
Fast Growing Companies - Uber
Since its inception in 2009, Uber has grown into a hundred billion dollar company and is the highest valued private startup company in the world. In today's podcast we'll take a look at how Uber has grown so fast and how they have made our culture comfortable with getting into a car with a "stranger."
Mar 27, 2020
Fast Growing Companies - Paycom
So what is the secret to Paycom's incredible success and how can you use the same strategies to help your own business grow? You'll find out in today's podcast.
Mar 26, 2020
How Netflix Was Able To Grow Revenue So Fast
Netflix began in 1997 as a small DVD rental business and only two decades later it has become one the the largest TV and movie studios in the world with more subscibers than all the cable TV channels in the US combined. So what has been the key to Netflix's succes? You'll find out in today's podcast.
Mar 20, 2020
How To Use Chatbots To Grow Revenue
Chatbots are changing the customer service strategy for businesses worldwide. In today's episode, we're sharing how to use chatbots to grow your own website sales.
Mar 19, 2020
The Growing Trend of Focusing On Customer Experience
We're sharing 5 of the most important things to improving your customer experience, including efficiency, knowledgable service, ease of payment, convenience, and friendly service.
Mar 16, 2020
Dollar Shave Club Marketing
Dollar Shave Club is a small startup that exploded with success. How did they do it. You'll find out in today's podcast!
Mar 12, 2020
The Funniest Advertisements Ever Created
Using humour in advertising can help make your marketing messages more memorable. In today's podcast we're counting down the top ten funniest advertisements of all time.
Mar 9, 2020
What The Rise Of Voice Search Means For Marketing
In this episode, we discuss the rise of voice search and what that means for marketing. We also offer some helpful tips to help you adapt more quickly than your competitors.
Mar 6, 2020
What To Look For In A Marketing Hire And How To Cut Your Marketing Costs And Improve Your Sales Results
Want to know how to cut your marketing costs in half and at the same time improve the results from your marketing spend? This podcast has the secret along with what to look for when hiring a person for a marketing manager or marketing director role.
Mar 5, 2020
The Funniest Thing I Have Ever Seen Related To Marketing
This iconic television commercial and slogan from the 80's literally had me and most of my contemporaries rolling in the aisles. Want to know what it was? Listen to find out.
Mar 4, 2020
Work On Your Business, Not In Your Business - Business Strategy Planning
Why it's important to review and rework your business strategy more than once a year, what best in class business strategy planning should look like and what it should include.
Feb 28, 2020
Volkswagen - How Did They Recover from Their 2015 Emissions Scandal and What Is Their Marketing Strategy Going Forward?
Volkswagen was founded by the German government in 1937 to mass produce a low-priced car for the people and by 2015 it had grown to being the world's largest car manufacturer. However, in that same year, it was discovered that they had been using illegal software installed in their vehicles that could detect when regulators were doing emissions tests and adjust the results so they the vehicles would pass. Many analysts thought the the auto giant would never recover, however they have. So how did they do it? Listen to find out.
Feb 27, 2020
Mercedez Benz - What Their Marketing Strategy Is And How You Can Use It In Your Business
The automotive industry is fiercly competitive, but Mercedez Benz is the world's oldest luxury car manufacturer and is called by Business Week Magazine, the top most recognized global automobile brands. So what is the key to their success and how can you apply their strategies to your own business. You'll find out in our podcast.
Feb 26, 2020
How To Use Marketing To Attract Employees or Sub Contractors
Wondering how to attract high quality employees or sub contractors to apply to work for your company? You are in luck, this podcast is for you.
Feb 25, 2020
Coca Cola - What Their Marketing Strategy Is And How You Can Use It In Your Business
Coca-Cola is the world's third most valuable brand with its products being sold in almost every country in the world. It has grown from selling about 9 servings a day in its first year in 1886 to now selling over 1.9 billion servings a day. You can't have become that successful without having an effective marketing strategy. So let's take a look at Coca-cola's marketing strategy and see what you can use to help make your business successful too.
Feb 20, 2020
Nike - What Their Marketing Strategy Is And How You Can Use It In Your Business
Nike is well known for having some of the best marketing strategies in the world. They work hard at their marketing and they invest a lot into it spending over 3 billion dollars a year. So what are Nike's marketing tactics and how can you use those tactics to help your own business? You'll find out in our podcast.
Feb 19, 2020
Samsung - What Their Marketing Strategy Is And How You Can Use It In Your Business - Part 1
Samsung is the largest tech business by revenue and the seventh most valuable brand in the world. Their vast and impressive product line includes laptops, tablets, smartphones, TVs, cameras, Refrigerators, and other household appliances. Samsung used to struggle in the smartphone market, but now they are Apple's main competitor. How do they do it? In this first part of our two part series, we're going to take a closer look at Samsung's marketing strategy and see what ways you can use those strategies to help grow your own business.
Feb 18, 2020
Samsung - What Their Marketing Strategy Is And How You Can Use It In Your Business - Part 2
In this podcast we will continue on from our first podcast and outline 3 more strategies that Samsung has successfully used to grow to be largest tech business by revenue and the seventh most valuable brand in the world. In addition, we’ll let you know how you can use their strategies in your own business.
Feb 18, 2020
Disney - What Their Marketing Strategy Is And How You Can Use It In Your Business
Disney has become a massive conglomeration of movies, merchandise, franchises, parks and resorts that enjoys tens of billions of dollars in profit every year. so how do they do it? In today's podcast, we will take a look at the key marketing strategies of Disney and tell you how you can use those strategies to help grow your own business.
Feb 17, 2020
Super Bowl 2020 Commercial MIcrosoft - Katie Sowers
One of the most powerful and inspiring commercials of the 2020 Super Bowl was Microsoft's "Be the One" feature on Katie Sowers. In today's podcast we are going to take a look at this touching ad and see how you can use some of these strategies in your own marketing messaging.
Feb 13, 2020
Super Bowl 2020 Commercial Porsche - The Heist
Super Bowl 2020 saw the first Porsche commercial since 1997; and it was a success. In today's podcast we'll take a closer look at the marketing messaging and strategy behind this iconic commercial and let you know how you can use these principles in your own business.
Feb 12, 2020
Super Bowl 2020 Commercial Hyundai - Smaht Pahk
The Super Bowl is the most watched television event of the year and second only to the game itself is the popularity of its commercials. It's no wonder then why Hyundai has jumped on board the Super Bowl bandwagon for the last 11 straight years! So let's take a closer look at Hyundai's 2020 Super Bowl Commercial and see what we can learn that you could apply in your own business marketing strategy.
Feb 11, 2020
Microsoft - What Their Marketing Strategy Is And How You Can Use It In Your Business
Microsoft is one of the world's largest and most valuable companies and is repeatedly listed in Forbes top 100 companies in the world. So what is their marketing strategy and how can you use it to help grow your own business? Let's find out.
Feb 10, 2020
Google - What Their Marketing Strategy Is And How You Can Use It In Your Business
We all know that Google is the king of search engines, but they are also the king of marketing and yet you've probably never seen an ad for Google - that's because they don't use them. Instead Google uses a much more subtle but extremely effective marketing strategy. In today's podcast we're going to take a look at Google's marketing strategy and show you how you can use it in your own business.
Feb 7, 2020
Amazon - What Their Marketing Strategy Is And How You Can Use It In Your Business
The key to Amazon's marketing strategy revolves around making their customers happy. Has Amazon been successful in making their customers happy? Well for years, Amazon has placed in the top 10 of a University of Michigan customer satisfaction index for 225 of America's largest companies. That's a pretty impressive record. In today’s podcast we are going to take a closer look at how Amazon has been able to make their customers happy.
Feb 6, 2020
Apple - What Thier Marketing Strategy Is And How You Can Use It In Your Business
Apple is one of the most successful brands on the planet, Between 2004 and 2014 their revenue has grown from $8 billion to $180 billion, so taking a look at what their marketing strategy and seeing how you can use it in your business could really help your business grow too.
Feb 5, 2020
Impression vs Conversion
Two of the most common terms you'll come across in website marketing are impressions and conversions, but do you know what they actually refer to? In today's podcast we are going to take a look at the difference between an impression and a conversion and let you know how they can affect your marketing success.
Feb 4, 2020
Google Ads Alternatives
Google Ads definitely dominate the paid advertising industry, however it isn't the only choice that you have. In today's podcast we're going to take a look at the top 6 Google Ads Alternatives that also can help you grow your business.
Feb 3, 2020
Google Data Studio - The Pros and Cons of Using it For Your Business KPI Dashboard
Over the past several months, the team at Profitworks has been building results dashboards for small businesses using Google Data Studio. In today’s podcast, we are going to discuss the pros and cons of using Google Data Studio for your business’ key performance indicators dashboard.
Jan 30, 2020
Top 3 SEO Trends for 2020
Google is constantly updating and revising how it does its search rankings and this year is no different. In today’s podcast, you’ll find out how you can make sure that you are staying on top of your search engine optimization practices.
Jan 27, 2020
Why It Is Worth Waiting for SEO Results
Wondering if all of the investment going into your SEO strategy is worth it? It definitely is -- and although SEO takes patience, you'll see the return. In today's episode, we're talking about why SEO is worth waiting for.
Jan 26, 2020
How Often Should I Have A Marketing Plan Created
Do you take a good, hard look at your team's marketing plan every so often? You should! In today's episode, we're sharing information on when it's important to review your marketing plan to set your business up for success.
Jan 25, 2020
Why Marketing Is Important
Why is marketing so important, anyway? In today's episode, we're sharing some of the reasons why having a marketing strategy is essential to your sales growth and brand recognition.
Jan 24, 2020
Impressions vs Clicks, What is The Difference?
When it comes to website traffic, Google Ads and Facebook Ads, what's the difference between an impression and a click? In today's episode, we're clarifying what each of these metrics mean for your KPIs.
Jan 23, 2020
What You Can Learn From McDonalds and Apply to Your Business
What is the secret to McDonald's marketing success? They use the 5 P's of marketing. Find out what the 5 P's of marketing are and how you too can use them to grow your sales.
Jan 23, 2020
Top 3 Marketing Trends for 2020
Want to know what the hottest trends in marketing are for this year so you can make sure that you are getting the most out of your marketing investment? In today's podcast we'll take a look at the top 3 marketing trends for 2020.
Jan 21, 2020
Why SEO Takes So Long
SEO has an extremely high success rate and one of the best average long-term return on investments in today's market place versus other marketing channels/options. But why does it take so long to start getting results? This podcast will answer your question.
Jan 20, 2020
The Importance Of Brand Awareness
In today’s episode, we’re talking about brand awareness — what it is — and the three top reasons why establish brand awareness is important for your business in 2020.
Jan 15, 2020
Why Every Business Marketing Plan Should Include Email Marketing
Should you be using email marketing as part of your business marketing plan? In today's podcast we'll give you 9 great reasons why.
Jan 14, 2020
Why It Is Important To Track Marketing Spend vs Sales Spend Return On Investment
Will spending more on your sales department or on your marketing get you better results? In this podcast we explain how to get the answer to this question for your business and why it is important to know which will get you better results.
Jan 9, 2020
What is an impression in digital marketing? What does it mean when you are paying per impression?
Understanding impressions is essential to driving more traffic to your website, and helping your website to product more leads. From organic impressions to paid advertising impressions this podcast will help you understand all aspects of digital marketing impressions.
Jan 6, 2020
How Google Will Change Marketing
Google is one of the most powerful companies in the world... And they influence your marketing strategy more than you'd think. Wondering what changes are coming down the pipeline that you need to be aware of as a marketer in 2020? We're sharing our predictions in today's episode.
Jan 6, 2020
Why It Is Important To Track Marketing Spend Return On Investment
Learn why it is important to track marketing spend ROI, how doing this simple task will grow your sales faster and how to do it in a simple way.
Jan 2, 2020
Cost Per Click vs Cost Per Impression vs Cost Per Engagement
Although they sound the same, the difference between cost per click, cost per impression and cost per engagement is much bigger than you think. In this episode, we explain each metric and the one you should prioritize.
Jan 1, 2020
What Can Be Learned From Sports Broadcasting About Reporting Marketing Metrics
Learn why comparing to historical data and best in class benchmarks is important, the benefits of looking at the issue from multiple viewpoints to explain the whole story, and the importance of evaluating different measures of success.
Dec 31, 2019
How to Evaluate New Marketing Ideas
3 ways to evaluate new marking ideas, including break-even point vs. return on investment, recurring benefits vs. one-time return, and perceived value of your product.