Studio 78: Branding, Productivity, & Business Tips for Female Creative Entrepreneurs
57: Branding Series Part 2 of 4: How to Create Your Visual Branding
May 13, 2018 · 34 min
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Welcome to Part 2 of the branding series on the Studio 78 Podcast. If you’ve listened to Part 1 of the series with Robyn Young and took the requested actions, you should now know your “why.” In Part 2 of this series, you’ll learn how to apply your why to your visual brand. You’ll learn what a visual brand is, why it’s important, and how to execute it.

What is a Visual Brand

A visual brand is what people see relating to your business including, but not limited to, graphical elements such as typography, colors, imagery, and design elements. These are reflected in items such as your logo, website, social media graphics, stationary, packaging, etc.

A popular example is Starbucks. Everyone knows Starbucks’ signature green color, but you also know when you’re in a Starbucks store because it has a certain ambience and tone. The artwork, brochures, bags, lighting, and all of the other elements you see reflects the brand. Even their commercials and phone app all fall within t…
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