Kevin Jordan - Author and Owner, Red Point Marketing ConsultantsKevin Jordan is involved with an excellent organization called "Duct Tape Marketing". Just like the name implies, Duct Tap Marketing is about simple, affordable and practicle marketing strategies for small business. What they are doing and why Kevin became involved with them is because they treat marketing as a system. They've put together a lot of tools and resources for small business to help them market better. Kevin is now a certified consultants and has licensed their brand. Kevin got involved with four other consultants within the Duct Tape Marketing brand to write a book. Kevin jokingly talked about how easy writing a book was, but he, along with his co-authors, took the time to pull from each of their expertise to write a book. Here's a link to each of the 5 Authors of "The Small Business Owner's Guide to Local Lead Generation": Mark Z. FortuneKevin JordanRay L. PerryPhil SingletonJustin SturgesKevin faced a couple challenges with his book called The Small Business Owner's Guide to Local Lead Generation. While he acknowledges that it is a bit of a mouth full, he recognized the importance of describing the book in detail and it helps with search engine optimization as well. The main challenges Kevin and his team faced was combining five voices into one voice. Check out Kevin's new book: Share on Twitter He wanted the book to have a cohesive flow so that it was reflected in the content as one voice. The way he solved the problem was by hiring a copywriter. At first, he thought it would be easier to record content and send it to the copywriter and it would be done. He found out that it wasn't as easy at it seemed. In most cases, the content was transcribed well; however, in other cases, the team found out that it was hard for the copywriter to interpret the information so that the information was communicated in a way that was easy to understand. The target audience for this book is someone who may have heard what SEO is, but they really don't understand more than that. In order to make this happen, they had to be careful with the jargon. Kevin said it was challenging to break down marketing in a simple step-by-step process. The content was created with the team on the call and the copywriter would take the information from the call. This provided a great starting point for the team to decide whether or not that was the "tone" they were looking for. If Kevin had to do this all over again, he would definitely hire a copywriter again. Within the team dynamic, they chose two people to do the editing so they would avoid having too many people trying to do the same thing.A book is never really completed - Kevin JordanHow to Write With a TeamKevin actually really enjoyed working with the team to write this book. Kevin really enjoyed it as a matter of fact. He was able to learn a lot along the way. Kevin realizes that you cannot be an expert at everything. Two of the authors were very strong in SEO and web design and then others brought in areas of expertise such as copywriting and video marketing. The hardest part of writing the book was deciding what to include in it. The goal was to keep the length short because the target audience is very busy and has very short attetion spans. Kevin pointed out that he could say that because he was a small busines owner himself. Narrowing the topics down to areas that the team believed would really help the readers out. If you want to learn more about or connect with Kevin Jordan, check out his links below and remember he welcomes all questions, comments and inquiries! Red Point Marketing Website Kevin on YouTube Kevin on Google Plus Kevin on LinkedIn Kevin Jordan on Facebook Follow Kevin on Twitter Small Business Marketing Show Send an email to Kevin Jordan Here are the highlights of my conversation with Kevin Jordan if you are in a hurry:Who is Kevin Jordan? (3:00 Mark)What is the book about?