Greg Larkin is the author of This Might Get Me Fired: A Manual for Surviving in the Corporate Entrepreneurial Underground. He's also a corporate entrepreneur, launching more than 30 new products with Fortune 500 companies and startups.
On this podcast, Greg talks with Brian Ardinger about practical tactics for a corporate entrepreneur forging ahead in new innovation waters.
Greg believes innovation only works when there is a very high cost of not innovating. He shares key innovation strategies like finding an innovation executive and seeking out others within the company that identify as corporate entrepreneurs. If you have support within an organization, launching a product in a very short period of time is easier. Greg also suggests to never pitch ideas, only pitch outcomes. Saying no to outcomes caries a risk, while saying no to ideas is easy.
As a corporate entrepreneur, if you can solve innovative problems in an innovative way, now is your time. Break through the politics, analysis, and process testing because the market won't wait any more.
Check out Greg's bestselling book This Might Get Me Fired: A Manual for Surviving in the Corporate Entrepreneurial Undergroundon Amazon at https://amzn.to/2PfV09c
If you are interested in corporate entrepreneurship, check out Brian's discussion with Ryan Jacoby. He is the Founder of Machine and Author of Making Progress: The 7 Responsibilities of the Innovation Leader https://insideoutside.io/podcast/ep-99-ryan-jacoby-w-machine/
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