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Pathmonk Presents Podcast
Candid insights from the worlds top founders & marketers. Join our listeners who get 20 minute insight reports about their businesses...
20 Jul 2020
How to qualify leads for enterprise SaaS deals I Interview with Ben Lillienthal from ScreenMeet
Today we meet Ben Lillienthal. Ben is the CEO of ScreenMeet and we talk about how to qualify leads efficiently. ScreenMeet is a cloud-native SaaS co-browse and Remote Support software. From the web, a support agent can see and remote control any device. ScreenMeet is used by leading SaaS companies, mobile carriers and Handset and PC manufacturers. Ben shares some great nuggets – first how they got their first 10 enterprise deals and how they are now qualifying their leads to increase the number of demos with high quality companies. Check it out… Pathmonk Presents Podcast: https://pathmonk.com/podcast/ This episode on Pathmonk's Blog: https://pathmonk.com/how-to-qualify-leads-for-enterprise-saas-deals/ Pathmonk - AI Website plugin: https://pathmonk.com/
15 Jun 2020
How to identify your first leads? I Interview with Dawn Dickson from PopCom
This time we are talking to Dawn Dickson who is the founder and CEO of PopCom and she shares her path to the first leads. PopCom has developed software to make kiosks and vending machines intelligent through data and analytics at the point of purchase. It is an automated retail technology that helps to understand sales metrics, engage with customers by using facial recognition, A.I, and blockchain technology. Dawn created the company after her own struggles to find vending machines that could sell her roll-up flat products at high-traffic areas like airports. Also absent was the data she relied on to track and monitor traffic and conversion rates. As Dawn is building up the company, she shared her journey and how they are working on finding customers. Tune in... Pathmonk Presents Podcast: https://pathmonk.com/podcast/ Pathmonk - AI Website plugin: https://pathmonk.com/
15 Jun 2020
How Typeform focuses on annual subscriptions I Interview with Kevin Raheja from Typeform
Kevin Raheja was a former alaskan crab fisherman - now he leads BD and Sales at Typeform. His first tech job was at Groupon as an early employee and the first job in SaaS was leading BD at LeadPages and Drip (owned by same parent corp). Then Kevin was at HubSpot as a Director of Strategic Partnerships for over 4 years. Tyepform's famous conversational forms scaled to $19M+ in ARR and 40k+ Customers. In today's episode Kevin goes into detail about his vision for Typeform's partnership program, his learnings while leading HubSpot's partnership program and how he is focusing on Typeform's annual offering. Pathmonk Presents Podcast: https://pathmonk.com/podcast/ Pathmonk - AI Website plugin: https://pathmonk.com/
15 Jun 2020
How to shorten time from website visit to website lead I Interview with Karl Groves from Tenon
Karl Gowens is the CEO of Tenon. Tenon aims to build the best accessibility testing tools. He explains how to shorten time from visit to website lead. Tenon is built to lead the way in accessible user experiences. Karl has over a decade experience in doing IT consulting for the biggest companies in the world and biggest agencies in the US Government. He is an unstoppable force for change and thought-leader offer solutions to complex problems relating to universal usability. Today we speak about how accesibility affects the website experience and conversions. Karl gives a snak preview into how to shorten the time from website visit to registration. Pathmonk Presents Podcast: https://pathmonk.com/podcast/ Pathmonk - AI Website plugin: https://pathmonk.com/
10 Jun 2020
How to grow your blog leads with 1k to 35k pageviews I Interview with Ben Goldstein from Nutshell
Ben Goldstein is the content marketing manager at Nutshell and joins us here today to discuss his approach to capturing attention in a crowded market, and [his own journey from entertainment journalist to content marketer / his advice for marketers who are trying to make their own content efforts ROI positive.
6 Jun 2020
How Troops.ai got their first 10 customers I Interview with Dan Rich from Troops.ai
Dan Reich is CEO and Co-Founder of Troops.ai which is software that makes sales a team sport by empowering people, automating workflows and supercharging sales performance. Dan explains how this Troops.ai got their first 10 customers. In this episode we learn all hour their daily hustle that brought the first 10 customers. How did this founder leverage good old fashioned hustle and networking to grow their business initially...
3 Jun 2020
Offering a product demo, a free trial or both? I Interview with Bostjan Bregar from Loop
Bostjan is passionate about his latest venture that helps businesses and entrepreneurs adopt high performance teamwork using disruptive email collaboration technology. During his career he has been growing and starting businesses in various sectors of the software industry operating out of Slovenia, USA and the UK. Today he shares his learnings about growing the business - we key insight of the conversation evolves around their stratgey to win clients online. Offering a product demo, a trial or both - Bostjan shaes his inisghts and results....
2 Jun 2020
How this CEO is running cold call to win leads I Interview with Craig Caryl from SmartCSM
Craig Caryl is the co-founder and CEO of Smart CSM and shows how this CEO is running cold call to win leads. They developed a software product that makes buildings smarter. SmartCSM was built to solve the problem with paper in everyday building infrastructure management. In this episode we focus specifically on how Craig is running cold calls and how he has been teaching himself the necessary sales skills to find customers for his SaaS product...
27 May 2020
How to grow a SaaS business exclusively with SEO I Josh Ho I ReferralRock
Josh Ho is the CEO of Referral Rock. An engineer by trade where the majority of his expertise and experience is in software product development and technology. Being an entrepreneur it has led him to develop skills in business development, marketing, client management, and sales. His current business is Referral Rock where they help businesses design, launch and manage customer referral programs. Where they believe every business has the potential to increase their word of mouth. The software helps unlock that potential by making it easy for customers to refer and businesses to operate. Josh shares hands-on insight on how they leverage SEO to grow the business. This episode lets you dive into the detailed nuts and bolts of building up SEO expertise for your business.
1 May 2020
Reaching potential clients efficiently offline | Interview with Michael McCarthy
Michael McCarthy is the founder and CEO of Inkit which is a software that helps to create and automate sending direct mail. Inkit’s SaaS solution enables companies to efficiently and intelligently communicate with their customers using printed, personalized mail. Their integrations with CRMs enable companies to send direct mail faster, more affordably, and more accurately than ever. Michael has a background of working with investment banking. In today’s episode, we heard a lot of interesting about combining offline marketing with online marketing an bringing back the old-school way of sending out direct mail. In this episode Michael also shared his way how they created Inkit’s brand and how they came up with the vision for it. Check it out…
29 Apr 2020
How to increase demo bookings? | Interview with Sean Leonard
In today’s episode, we are talking to Sean Leonard who is the CEO and co-founder of ActiveDEMAND. Sean is an entrepreneur with a track record of profitably growing technology-based product businesses. He has extensive experience in building global sales organizations, advanced e-marketing strategies, market-leading brand equity, and an execution-focused corporate culture. ActiveDEMAND is a marketing technology provider that helps businesses generate demand, improve conversion velocity, build brand advocates, and demonstrate marketing effectiveness. It enables marketers, agencies and businesses to supercharge their marketing efforts through streamlined campaign management, campaign recipes and attribution reporting. We discussed online marketing strategies and the role of the website for ActiveDEMAND. For example, Sean shares with us his insights about how he has increased demo bookings. Tune in…
27 Apr 2020
The special role of your website with an outbound marketing strategy? | Interview with Abhinav Agrawal
Today we speak with Abhinav Agrawal who is the co-founder and CEO of Rocket. They are a next-generation recruiting agency that believes data lets them deliver the best client and candidate experience. In more detail, Rocket is a software and data powered recruiting partner. They believe data, machine learning, and automation paired with experienced recruiters create the best experience for both their clients and candidates. They pair recruiters with advanced AI to help their clients hit their hiring goals. Abhinav was the co-founder of Renzu (acquired by SurveyMonkey) and previously worked at Amazon, McKinsey, and Zynga. He loves hiking with his wife & labradoodle. We discussed in-depth about building an efficient website that actually brings you leads even when you focus on an outbound strategy. Abhinav and his business mostly rely on the word-to-mouth approach in their sales cycle but he stresses that a website is a key player even in this model. Do you want to know more? Tune in…
24 Apr 2020
Small website changes that can increase your conversion rate | Interview with Staisey Divorsky
In today’s episode, we are speaking with Staisey Divorski who is the vice president of marketing in EnPlug. EnPlug is a digital signage software that makes it easy to scale communications with compelling content delivered to screens across the room or around the world. They say it is the easiest way to put digital content onto any displays. Staisey is a data-driven marketer with a Ph.D. background and has over a decade of global media and communications expertise. She has blended a passion for consumer engagement with a deep understanding of paid digital media best practices and social media platforms to drive exponential growth for a technology company. In this episode, we focus a lot on website optimization and we discuss with Staisey about our shared passion for increasing conversion rates. We go into details about how little changes and updates can really make a difference from your lead collection from your website. Check it out…
22 Apr 2020
Growing your SaaS business through integrations | Interview with Gaurav Sharma
Gaurav Sharma is the founder and CEO of JustCall which grew out from SaaS Labs startup studio. JustCall is a cloud-based anytime, anywhere, any device phone system for sales and support teams. It takes seconds to get phone numbers in 58 countries and start making or receiving calls. Gaurav himself loves working on disruptive ideas related to B2B & Big Data space. He is passionate about building new marketplace based businesses and viral user acquisition. He strongly believes in Lean Startup methodology and spends weekends working on different hacks, prototypes or talking to first-time entrepreneurs. In the last 6 years, he has founded 4 companies – financial game’s portal, social media advertising platform, Pinterest analytics tool, and visual media advertising company. We discuss all about SaaS Labs startup studio and how Gaurav has developed many successful products out from there. We focus mainly on JustCall software and tell how to grow your SaaS business through integrations…
20 Apr 2020
How this agency increases website conversions for their clients | Interview with Ben Swartz
How to overcome your biases to increase conversions? Ben is an expert in digital marketing and shared what he has learned in Marcel Digital, which is is a custom website development firm and full-service digital marketing agency. Ben is a seasoned digital marketing professional and an entrepreneur who launched Marcel Digital in early 2003. MarcelDigital focuses on middle marketing firms from a variety of verticals including B2B, Education, Healthcare, Insurance, Finance, eCommerce and more. Their services include search engine optimization, pay-per-click management, web development, digital marketing strategy, conversion rate optimization and advanced website analytics implementation and reporting. In today’s episode, Ben shared his insight into the early days of Marcel Digital, how the company has grown and the challenges they have been facing along the way. We dug deeper into website analytics and discussed a lot about overcoming biases about increasing conversions. Tune in…
1 Apr 2020
Kelly Campbell - Leading an agency from a calm place
After 14 years of starting, scaling and selling her own digital agency in New York, Kelly loves helping other agency leaders do the same. She works with established agencies in the creative and tech industries, typically with $1-20MM in annual revenue, looking to transform and committed to investing in themselves and the healthy growth of their organization. As a consultant or coach, she takes a unique and holistic approach to helping agencies level-up—and helping CEOs define the life they want to live. From first-hand experience she understands that agency ownership transcends numbers; it’s a journey that can be an emotional roller coaster or lead to a spiritual awakening.
30 Mar 2020
Interview - Adam Broadway - Scaling SaaS with channel partners
In this episode, we are talking to Adam Broadway who is the co-founder of PlatformOS, which is a marketplace engine that connects people, products and projects. Their mission with PlatformOS is to allow anyone with the inclination to build digital technology solutions an easy and effective way of building their ideas and getting it out to market while minimizing the worry, stress, and financial burden that comes with the process. Adam was previously working with Adobe and from that experience, he decided to build PlatformOS. They have created a platform, operating system that helps other companies build their SaaS products. Adam is passionate about creating a world where a community of global industry experts from startups to enterprise engages with each other and pushes each other to build the best of breed technology solutions. In this episode, we discussed a lot about starting a new SaaS company and finding your client base. Adam shared insights from his business strategy - for ex…
27 Mar 2020
Interview - David Bell - How does App Store Optimization work?
In today’s episode, we talk with David who is the co-founder & CEO of Gummicube - the provider of data, technology, and services for App Store Optimization. David Bell founded Gummicube with his Co-founder Anh Nguyen in 2010. Gummicube’s proprietary DATACUBE software helps marketers efficiently visualize search and behavioral trends in the App Stores and provides greater competitive insights that enable them to make smarter decisions for their apps more efficiently. In the podcast, we focus a lot on App Store Optimization and discuss why is important to focus on this when you run an app-based business and are a mobile marketer. We also discussed their own SEO and website strategies and how they find clients. Check it out ….
23 Mar 2020
Interview - Emeric Ernoult - Building an inbound strategy to win SMB clients
Emeric Ernoult is a Co-Founder and CEO of Agorapulse which is a social media management software that helps to leverage social data to rank and score audiences on Facebook, Twitter, and Instagram. Emeric considers himself a social media and Facebook marketing addict and that is why his business runs in the social media marketing space. We recommend checking out Emeric’s Twitter account where he posts interesting little experiments he has done in social media. Since Agorapulse is working mostly with SMB clients Emeric shares his approach on how to build an inbound strategy that helps them to get customers. We also discussed about website optimization and website metrics that Agorapulse is focusing on. Want to know more about how a successful SaaS business approaches these topics? Tune in….
20 Mar 2020
Interview - Nick Corneil - Redefining the role of a website to grow a SaaS business?
Nick Corneil is the founder of Trainer+ which is a web and mobile platform for gyms and personal trainers with the goal to change how personal training is sold. More than just online workout tracking, the platform allows training providers to offer an ideal client/member experience and automate fitness management. Nick has spent his whole life in the fitness and sports industry, growing up on the sidelines of aerobics classes, and playing professional football in Europe. Before getting into the tech startup world, he worked as a personal trainer, gym manager, and operations manager for a chain of gyms. Then he decided to combine his passions for technology and fitness to pursue his goal of making fitness professionals more effective and a relevant part of the circle of care. In this episode, Nick shares his journey how he founded Trainer+ and what is his vision going forward. We also discussed their online strategies and how they have redefined the role of their website. Tune in…
12 Mar 2020
Matthew White - How to build your product around your clients' feedback?
Matthew White is the CEO and founder of Qebot which is an online and mobile advertising solution for local and hyper-local companies. It helps to purchase, access and manage all business software through one platform which helps companies to be more productive and have better automation through tool centralisation. Matthew is an expert in digital advertising and he has a diverse background in mobile advertising operations on both supply and demand side, search marketing (both SEO and PPC), display advertising, and web and mobile development. Taking his understanding of the online business marketing world and pairing it with the forward-thinking concepts of application he created a platform that gives business owners a way to create exactly what they needed. In today’s episode, Matthew tells us a lot about working with agencies, using their knowledge and help and how he scales his business through agency partners. We also talked about succeeding with white labeling and other strateg…
12 Mar 2020
Manan Shah – How to achieve 40% more demo sign ups
This time we met with Manan Shah, the co-founder and CEO of Recruiterflow, which is an integrated recruitment marketing and CRM software. They believe that recruitment has fundamentally changed and the winners will be the ones who proactively engage and nurture talent the way they do with their customers. Manan is obsessed with human productivity and Recruiterflow is the second SaaS company that he has founded. With all his experience and thrive towards efficiency and productivity, he created Recruiterflow to help HR teams to automate their systems and hire better, faster and cheaper. In addition to talking about recruiting and how this field has changed over the years, we also covered topics like their online strategy and how they get more demo sign-ups from the website. If you wanna know how they do it – tune in…
11 Mar 2020
Gil Eyal – Making dynamic website content a reality
Gil Eyal is the CEO and founder of HYPR, the market leader in data-driven influencer marketing automation solutions. HYPR lets brands and agencies strategize, manage, and scale their influencer campaigns by introducing audience demographics and automated tools that connect with micro-influencers, as well as performance tracking solutions, into a market severely lacking in technology. Gil has revolutionized the way many of the World’s biggest agencies and brands are running influencer marketing by focusing on data, analytics and audience demographic information relevant to traditional digital marketing. He is an accomplished public speaker and has delivered keynotes at notable influencer marketing conferences. In addition to speaking about influencer marketing, in today’s episode, we focus quite a lot on website nuances that company owners should focus on. Gil also shares his approach to A/B testing and how he has grown as a CEO. Tune in…
5 Feb 2020
Tomasz Pindel - Building high-quality website traffic
In today’s episode, we focus on the qualification of website traffic and discuss all about it with Tomasz Pindel who is the co-founder of Voucherify. Tomasz is experienced in iterative software development, creative work culture, continuous learning, and pragmatic approach. Voucherify is an API-first SaaS platform for promotional campaigns. It is a set of programmable building blocks for a coupon, referral, and loyalty programs. For their customers, it means they can build campaigns in a very flexible and fast way by using Voucherify’s engine. In this episode, Tomasz shared with us his approach to building up a website to target different customer personas, how he is using A/B testing, and how they plan to target specific content to their website visitors. Do you wanna hear more? Tune in…
31 Jan 2020
Cornelius Boertjens - How to start with website optimization?
Cornelius Boertjens is a digital marketing strategist who has more than 15 years of experience. He specializes in increasing online sales and leads by optimizing websites and landing pages implementing effective conversion strategies and optimizing the user experience. In today’s episode, Cornelius shares his experiences about digital marketing strategy that he has had as a CEO and co-founder of Catchi. Catchi is Australasia’s leading specialist in digital conversion optimization and personalization. They are specialized in helping companies to achieve their objectives by optimizing their digital assets using data-driven optimization. We discussed all from conversion rate optimization to motivating your SaaS team to work towards their goals. For Cornelius, the future is all about personalization - with the right tools, teams, and data in place, companies can really start to get quality leads from their online channels. Do you want to hear more about his vision? Check it out
22 Jan 2020
Jeremy Almond - Qualifying your website leads
Today we are discussing all about website optimization with Jeremy Almond who is a co-founder of Paystand. The business is a transformational B2B billing and payment network. Using blockchain and cloud technology, Paystand pioneered Payments-as-a-Service to digitize and automate your entire cash lifecycle. Jeremy describes himself as an enjoyer of life and doer of good. He is a surfer, hacker, block-chain advocate, investor, and sailor. In Paystand they mostly work with fast-growing companies and larger enterprises to help them digitize and automate processes, reduce time-to-cash and eliminate transaction fees. In the podcast, we discussed a lot about website optimization and lead qualification. Jeremy shared his approach to qualifying leads so their sales-cycle is as efficient as possible. He also introduced a strategy called “journey to zero”. Tune in
15 Jan 2020
Martin Peters - Where to find your first customers
In this episode, we spoke to Martin Peters who is the founder and CEO of Xtatio, which is an app-based tool that empowers sales individuals to develop and improve their sales performance via 360 feedback including customers. Martin shares with us how and why he started Xtatio and what has he learned on the way. Before founding Xtatio, he gained experience from Microsoft, McKinsey and World Health Organization. Now he has taken that knowledge and turned it into a SaaS company that does everything to improve both the employee and customer experience while boosting the performance of sales organizations. We spoke all about starting a new SaaS business and getting over the first hurdles. For example, how to find your first customers? Martin told us all about their sales approach and shared their online strategy and website metrics that young SaaS companies like his should care about.
13 Jan 2020
Rory Crawford - How to grow online in an offline driven industry
This time we talked with Rory Crawford, who is the co-founder and CEO of BevSpot which is an all-in-one program management software for the alcohol distribution and food industry. Thanks to Rory’s software, businesses can manage inventory, place orders, and uncover sales performance insights to strengthen the health of their business and run their business more efficiently. In one of the largest industries in the world, restaurants mostly run their business on excel sheets and clip boards, it may difficult to grab attention to your software. Rory’s approach is to offer a lot of helpful free tools to spark interest in their product. Rory shared his knowledge about inbound marketing for an offline driven industry. He has an interesting take on how to use free tools on your webpage and why to not give up on inbound marketing despite the low volume on your keywords in search engines. Do you want to know more about his approach? Tune in..
10 Jan 2020
Kurt Daniel - Discovering strong channels for your SaaS company
In today’s episode we spoke to Kurt Daniel who is the CEO of Ubersmith, which is a subscription management software for the cloud and beyond. Besides running a successful company, Kurt is a frequent blogger, speaker and tweeter on topics like subscription management and clouds. Ubersmith’s suite of usage-based billing, quoting, order management, infrastructure management and help desk ticketing solutions is integrated, open and scalable. Over one hundred companies rely on Ubersmith to better serve their customers, better run their businesses, shorten time-to-market and boost overall efficiency. SaaS companies, cloud services and technology companies are the main client base for Ubersmith but their product leaves a very flexible model for every business model out there. In this episode, Kurt shares his experiences with building the company and its online strategy. They have tested different SEO strategies, PR activities, highly targeted events, social media and website conversions…
27 Dec 2019
Garrett Mehrguth - How to improve Customer Aquisition Cost
Garrett Mehrguth is the co-founder and Chief Executive Officer of Directive, a leading enterprise search marketing agency headquartered in Irvine, California. Since its establishment in 2014, Garrett has led Directive in its expansion of five new locations in Los Angeles, San Francisco, New York City, Austin, Texas; and London. Directive’s year-over-year growth rate has increased by 300 percent and now boasts a team of more than 50 people over nine nationalities from its headquarters and home of operations in Orange County. In 2019, Directive ranked in the top 500 in the Inc. 5000 fastest-growing companies in the U.S. Additionally, he is committed to bridging the gender gap that plagues the marketing technology; currently, 25 percent of Directive’s leadership team is comprised of women. As a thought leader, Garrett has been published by Salesforce, Marketing Land, Moz, Marketo, Search Engine Land, Ahrefs, Convince & Convert, Search Engine Journal, and more. He also speaks at Di…
16 Dec 2019
Alan Chapman - Owning your website conversions
Who in your team is actually responsible for more conversions from your website? Is it really crystal clear who is owning the task of identifying where your website is leaking revenue? Alan shares his experience on who should be hold accountable. Tune in... Alan, from Host Digital, shows that an optimal user experience should be data-driven. He integrates data with design, leveraging quantitative and qualitative insights to inform a website story. He uses a LOT of tools, such as Google Analytics and user testing, to collect a LOT of data.
28 Nov 2019
Raphael Paulin-Daigle - What really makes people buy online
Raphael is the founder of SplitBase, a conversion optimization agency, who helps high-growth ecommerce companies such as Kiehl’s, L’Oreal, and BestSelf create and execute on conversion optimization and A/B testing programs. By doing this, they’re able to increase profits, revenue, and sales. Conversion optimization for high-end e-commerce companies, specifically in the lifestyle, skin-care and fashion industries is a unique discipline. Through landing page optimization, funnel optimization, voice of customer and persona research, and by creating improved user experience brands increase their marketing ROI and become customer-centric. Raphael helps clients get to know exactly why their website visitors are buying, why they aren’t, and how to make them buy even more.
24 Nov 2019
Mark Tillison - How to avoid wasting your online ad spend
Mark loves celebrating client growth using digital marketing for inbound teams. He is the proud Managaing Director of Tillison Consulting, a leading digital marketing agency growing clients' businesses one click at a time. Since 2007, he has worked hard to create an environment which celebrates client success, the evolution of knowledge and an honest approach to digital marketing.
20 Nov 2019
Robert Portillo - Conversions as a function of seeing the world through eyes of others
Robert has over 13 years experience in online marketing. He has a deep love for CRO and SEO and the power it has to transform a business. He has started and grown 3 successful IT companies including a repair store and two mobile service companies. Robert is a big fan of the team at MECLABS and the team at SEO Fight Club for their cutting edge testing methods. He used the informed he learns there to implement in Nimbus’ client campaigns. When he’s not implementing his marketing knowledge for customers, he spends his time expanding it. We spoke all about conversion rate optimization and the layers of psychology that affect conversions. Tune in...
18 Nov 2019
Alex Faust - How an education startup achieved growth online
Alex is the head of growth at the Growth Institute. Growth Institute is leading current movements in hybrid education and business growth. Their core purpose is to expose C level executives and their teams to business thought-leaders through a community that facilitates learning and growth. They want to make it easier for busy people to learn new techniques and methodologies that will help their business and personal goals.
14 Nov 2019
Tony Simonovsky - Information is everyone's reality and insight is the future of the world
In 2015 Tony created InsightWhale with the aim to help small and medium businesses worldwide become data driven. InsightWhale has worked with clients from almost any field: starting from simple corporate web-sites, to big online travel-services, e-commerce and blockchain technology startups. Tony runs InsightWhale a fully remote team of professionals providing Conversion Rate Optimization (CRO), Web Analytics and Digital Marketing services for clients around the world. His clients are medium-sized enterprises, mostly based in the USA, Europe and Australia.
11 Nov 2019
Erik Gross - How to track key operational metrics
The Tech Academy was co-founded by Jack Stanley and Erik Gross. Erik has been working in technology since the 1980s. As a nuclear reactor operator and teacher in the Navy, he mastered a multitude of technologies. His years of experience as a senior-level software developer were key to the development of The Tech Academy’s boot camps. Erik created The Tech Academy to help people break into this field he loves so much and to help experienced developers advance their careers.
8 Nov 2019
Mo Reeder - Increasing conversions through high quality content
Looking for a creative new lead generation idea? Alex's team is putting a great twist on it to win leads for their high ticket product. They offer a completely free course targeting their audience. MO Reeder, MBA is a Co-Founder of VSchool and spoke with us about how their growth strategies and share insights on how they win students from their website ...Welcome to Pathmonk Presents
25 Oct 2019
Brian Massey: How to increase revenue with your existing website traffic
Every website has hidden money in it: sales or leads that go uncaptured because of mistakes in the messaging or the design. Flawed customer journeys that make it almost impossible to complete the sale or request a demo. Brian’s team at ConversionSciences as deep expertise in optimizing eCommerce and lead generation websites across a wide range of industries.After eleven years of optimizing websites Brian’s team has uncovered THE formula for generating more qualified leads and sales. They bring a scientific approach to the table to uncover the best way to serve and engage with your qualified visitors and provide a personalized experience that drives them to take action, while positively impacting your bottom line. This means more leads, more calls, more sales, more registrations, reducing shopping cart abandonment rates, lowering customer acquisition costs (CAC), increasing average purchase size or number of demos requested. Think about it this way: Instead of spending more to bri…
22 Oct 2019
Ivan Imhoff - Finding conversion killers on your site
We met with Ivan Imhoff Global VP of Digital at Kaspersky. With over 20 years in online distribution and marketing experience, his passions lie in the digital realm. Ivan has experienced blue chip and start ups, managing online distribution, digital acquisition strategy, optimising online marketing campaigns with a focus on ROI and customer acquisition. His mission is to bring deep knowledge and understanding of what drives website conversions, how thought and behavior can be influenced and changed. He has grown tired of “Tips and Tricks” or “I have an idea we can test” or “I think that we should do [add an unsubstantiated idea here]”. His goal is to change the way, senior management, acquisition specialist, marketers and sale teams think about conversion rate, AB testing and the science of persuasion across the entire website and customer experience. Ivan’s fast knowledge in CRO is grounded in: * Knowledge of consumer psychology * Cognitive principles and methodol…
17 Oct 2019
Jasmine Sandler - Focus on actionable outcomes
30 Sep 2019
Mary Thomas – Systems & processes to grow your business online
Mary Thomas, Director at Concise Training, focuses on Digital Marketing. She shares her strategy about how she thinks in systems and processes versus only technologies to keep her company on track. Enjoy key insights into how to put those systems in place quicker and be prepared for change.
27 Sep 2019
Praveen Mathews - How to understand the user journeys on your website
Praveen, Head of Marketing at LCT, shares insights on the importance of knowing when and why users are leaving their website. He talks about the value of having a robust website that gets updatedregularly. He highlights the key challenges to actually win website visitors and how they look at understanding the user journey on their website.
19 Sep 2019
Joe Schaefer - On growing your marketing agency online
Joe is teaching Entrepreneurs to build up their successful Marketing Agencies, but he has a candid secret that made him comfortable to speak in front of everybody....tune in...
7 Sep 2019
Yousouf Neetoo - The role of mobile friendliness for growth
Yousouf is the Managing Director of Acudemy Limited, trading as Acudemy Training, an independent Training organisation. Yousouf shares his insights on how mobile friendliness is key for Acudemy. He shares the tasks of the Marketing team at Acudemy so that they fully understand the user journeys. Seeing what are people looking for is absolutely key for Acudemy.
3 Sep 2019
Chris Dazell - How to create personalized experiences online
Since 1999 Maguire Training has grown to become one of the UKs leading training companies specialising in the design and delivery of world class sales training, management training, leadership training and personal development training. We are talking with Chris Dazell, Director about how to present the personality of your business online.