Can Your Agency Grow Effectively with a Team of Contractors?
24 min

Agency life has always been very dynamic but now more than ever. Today's agency employees have different needs in order to have a work-life balance. Many don't want or need traditional office hours and prefer to work as contractors. Have you ever wondered how to adapt your agency to fit those changing needs? Are you interested in strategies to transform your team? A team full of contractors is a great way to decrease overhead and increase your profits.

In this episode, we'll cover:

  • What is the "upside-down" approach to recruiting agency talent?
  • Can an agency be successful with a team full of contractors?
  • How you can keep your employees focused.

Today I chatted with Scott Gillum, the founder of Carbon Design, a marketing services organization. He is also its sole employee. Carbon Design has adapted its agency's services to meet the changing needs of today's economy and today's professionals in a way that provides them with efficiency and positive growth. He's here to share the way his employment strategy reduces overhead, improves function, and leads to greater degrees of team loyalty.

What is the "Upside Down" Approach to Recruiting Agency Talent?

Scott is proud of the "upside-down" approach he has had for finding potential employees. He started by looking for the top talent and hiring them, then built his agency and service offering around their skillset. Instead of filling a specific role at the agency, he hired the right person and then created the job for them.

He when he started, he wasn't just looking for traditional employees.

When Scott's wife was looking to re-enter the workforce, they discovered major challenges--and she wasn't the only one struggling. Today, many people are eager to be stay-at-home workers. They're freelancers. They're people with small children or people working as caregivers for elderly parents. These employees want and need a place to work, but they can't work in a traditional setting.

Carbon Design makes it possible for them to have it all. By providing flexibility, the agency also provides purpose and meaning, allowing people to live their lives while still maintaining a fulfilling career. They set their hours. They choose the projects they can accept. And it works.

Can an Agency Be Successful Without Permanent Employees?

Scott is the only full-time employee at Carbon Design. He has team members. He has a person who runs his operations and two individuals who are taking over specific lines of business. Those team members are responsible for pricing, delivering, and putting teams together. However, all those roles are filled by contractors.

This strategy offers several advantages. First and foremost, the agency carries little overhead. Scott doesn't have countless employees he needs to keep busy. A traditional agency has to "make it up somewhere" when business is slow. Eventually, that means a client will take on some of those costs. At Carbon Design, however, that's not the case. Instead, the team gets paid based on the work they complete: a solid, deliverable model.

The average tenure of people on the Carbon Design team is around 15 years. They're trusted partners. They deliver on time, know the client's business, and have earned the right to represent the company. They're team members--and more importantly, they want to be there.

How You Can Keep Employees Focused

When dealing with contractors, it's important to keep them focused on the agency.  "I worry about it every day," says Scott. He knows his contractors are definitely working with other organizations. Keeping mindshare and building culture is incredibly important. They want to work with the agency, not for them. As a result, it's critical to keep people engaged. What he's doing, however, works. "You're more likely to not have the same people there when you're dealing with an agency than you are dealing with our people," he shares. His team doesn't want to go back to a full-time agency unless they have to. "Our people don't leave because this is the lifestyle they want," Scott points out.

At Carbon Design, they offer mastery, autonomy, and purpose. Reinforcing those factors for the team is critical. They are also well-compensated for the effort they put in. On average, if these contractors were working as full-time employees, they'd be making an average of $200K. They also don't have to feel as though they are in competition with each other. Carbon Design builds projects and teams: the teams who have the right skills to complete the projects and deliver on the clients' expectations.

It's a unique model--but it's also one that is becoming increasingly common. Can your agency grow with this model? There is an increasing number of employees going remote or looking for ways to connect with the office without returning to a traditional work environment.

Looking for a Content Creation Solution?

Verblio has been a long time supporter of the Smart Agency Masterclass and a trusted vendor we've been using for over two years. They are an amazing content creation solution designed specifically for agencies; their writers can help with all your content creation needs across a variety of industries. If you're interested in trying Verblio for yourself check out Verblio.com/smartagency for 50% off your first month of content.

Ecommerce Empire Builders
Ecommerce Empire Builders
Ecommerce Empire Builders
NEW TOOL Picks $10K/Month Winning Products & GENERATES ADS FOR THEM!! Dropshipping Product Research
👉🏼👉🏼 FREE 7 FIGURE ECOMMERCE MASTERCLASS: http://bit.ly/funnel-class-pd ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Get Ecom Cheetah TODAY 👉 http://www.ecomcheetah.com/ . We're product to give you an in-depth tour of Ecom Cheetah, our tool that helps gives you access to our entire team to help make custom winning ads, pick winning dropshipping products, design custom information products & offer stack images. Instead of using software that essentially gives the same information to all of their subscribers, or using an untrained designer from fiverr that will cost you a huge amount of time anD effort, why not plug into a marketing system that's been doing this for years? Let our experienced team help build your marketing assets so you can focus on growing and scaling your ecommerce dropshipping business. Whether your doing aliexpress dropshipping using a shopify dropshipping store or using an ecommerce sales funnel with clickfunnels dropshipping you need to constantly be testing new winning products and running new facebook ads! If you're ready to be part of our team, get Ecom Cheetah TODAY 👉 http://www.ecomcheetah.com/ ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 📥 FREE FUNNEL DOWNLOADS: Free+Shipping Funnel: http://bit.ly/Free-Six-Funnel Print On Demand Funnel: https://bit.ly/2zKmHTZ Membership Funnel: https://bit.ly/2MjG7Vu ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 🖥 EMPIRE BUILDER RESOURCES: ClickFunnels FREE 14-day Trial: http://bit.ly/2xTPfEe Shopify FREE 14-day Trial: http://bit.ly/2gHMJP2 Zipify One Click Upsell: http://bit.ly/2j95pYG Funnelish: http://bit.ly/2xp5LNr Empire Book Club: http://bit.ly/eeb-book-club ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 👨‍👩‍👧‍👦 JOIN THE EMPIRE BUILDER CONVERSATION: Facebook Group ► http://bit.ly/FBGroupEEB Instagram ► http://bit.ly/InstagramEEB PodCast ► http://bit.ly/PodcastEEB Untapped Focus ► https://www.instagram.com/untappedfocus/ ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 🦁 About the Empire Builders: My name is Peter Pru and I’m the creator of the Ecommerce Empire Builders. What first started as a side project and a way of sharing my eCommerce strategies with others quickly turned into an amazing movement that is impacting the lives of thousands. If you're ready to start building your ECOMMERCE EMPIRE and refuse to settle for the status quo. You're in the right place. Every day we talk about Shopify, ClickFunnels, Dropshipping, Sales Funnels, Subscription Boxes & Continuity Programs, & general Mindset and Business strategies for success! Now let's start building your EMPIRE!
30 min
The Small Business Show
The Small Business Show
Shannon Jean & Dave Hamilton
Andrew Millar - Franchising Success uBreakiFix
We have spoken to hundreds of Small Business owners over the past 6-years here on the show. A small batch of those folks were franchise owners that have had success with various franchise opportunities. Today on the show, we get a chance to talk to Andrew Millar, a Franchise Sales Specialist with UBreakIFix. We’re going to dig deep into the franchise business model to see what makes it work for some people who want to run their own business but have some back office and marketing support via a franchise. We’ll also learn more about UBreakIFix and their specific franchise. 00:00:00 Small Business Show #305 for Wednesday, December 2, 2020 When you don’t know how to do something, do the wrong thing. Someone will guide you.  Andrew Millar, Franchise Sales Specialist with uBreakiFix When Franchising: Find a proven business model Find a company with support Find a built-in, loyal customer base Controlled competition from the same brand A team dedicated to your success 16:35 SPONSOR: RemoteHQ - Get Three Months Free of a RemoteHQ Workspace at RemoteHQ.com/Partnerships/SBS with code SBS. 18:33 SPONSOR: BetterHelp - Save 10% off your first month while taking charge of your mental health at BetterHelp.com/SBS Hiring within a Franchise Corporate Refugees Homogenizing the repair IFE Website for Different Franchise Opportunities We Love Mistakes “If you don’t run your business, your business runs you.” Genuine Apple Parts! SBS 305 Outtro uBreakiFix.com/Franchise uBreakiFix YouTube Page feedback@businessshow.co
46 min
Youpreneur FM Podcast
Youpreneur FM Podcast
Chris Ducker
The Easy Way to Beat Competitors Every Time
Being a personal brand entrepreneur means that you actually do not have any competitors, because there is only one you. Sure, there will be people in the same niche doing similar things, but they will never be able to ever replicate you.  In this episode, I talk about the easy way to beat competitors every time and the importance of always being 100% original. Tune in to find out my top strategies for always being authentic and why your audience will love you even more for it.  Episode Timestamps [05:22] - When you’re building the Business of You, there is no real competition [07:19] - The tendency to latch on to what everyone else is doing [09:04] - There is no right way of doing things [10:05] - Do something that is unmistakably you Essential Learning Points From This Episode Why you should never copy anyone else How to build a frictionless business As an entrepreneur, there isn’t a rulebook to follow Show the real you and see how your audience reacts Important Links & Mentions From This Episode  https://www.youpreneur.com/incubator (Join the Youpreneur Incubator Coaching Group for 2021!) https://youpreneur.com/importance-of-playing-the-long-game-in-business/ (Episode 403: The Importance of Playing the Long Game in Business) https://www.virtualfreedombook.com/ (Pick up Chris’ first bestselling book, Virtual Freedom) https://riseoftheyoupreneur.com/ (Pick up Chris’ second bestselling book, Rise of the Youpreneur) https://www.youpreneuracademy.com (Join the Youpreneur Academy today) http://youpreneurhub.com (Join the Youpreneur Hub Facebook Group)  http://youtube.com/chrisducker (Subscribe to Chris’ YouTube channel) https://www.youpreneur.com/podcast (Browse the Youpreneur FM Podcast Archive) https://youpreneur.com/personal-branding-roadmap-download/ (Download your FREE copy of the Personal Branding Roadmap) https://youpreneur.com/freecourse (Check out our FREE video course on YouTube!)   Thank you for tuning in! There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page. Also, kindly consider taking the 60-seconds it takes to https://www.chrisducker.com/itunes (leave an honest review and rating for the podcast on iTunes), they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.
13 min
Business of eCommerce
Business of eCommerce
Charles Palleschi
Using Pinterest to Increase eCommerce Sales (E150)
Alisa MeredithPinterest Product Specialist At Tailwind Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – Dropshipping Automation Software Notes: 2x3 ratio for photoThe title does the hard workText on the image is important#3 search engineBoard - Relevant title & descriptionMatch Product Categories from the shopping cartFind other ways to appeal to peopleNot about the followers, more about engagementUse Audience InsightsSecret Boards - Be Consistent97% of searches are unbrandedhttps://trends.pintrest.com - What's trendingStory PinConsumed on PinterestNo link to the websiteIn beta, must Applyhttp://pintrest.com/source Links: https://tailwindapp.comhttps://www.instagram.com/tailwindapp/https://www.instagram.com/alisammeredithhttps://www.twitter.com/alisammeredith Transcript: Charles (00:00): In this episode of the business of eCommerce. I talk with Alisa Meredith about using Pinterest to increase e-commerce sales. This is the business e-commerce episode 150. [inaudible] Welcome to the business. E-Commerce the show. It helps e-commerce retailers start launch and grow their e-commerce business. I'm your host, Charles [inaudible] and I'm here today with Alisa Meredith. Elisa is the Pinterest product specialist and marketing manager at tailwind. She's a speaker and teacher of topics, Pinterest marketing and Pinterest ads. On this interview, we go really deep into using Pinterest to generate more traffic and orders for our e-commerce business. She has a ton of insights that I didn't know about Pinterest, who are super interesting. You'll see me during the interview, taking a lot of notes. A lot of these topics are things that were very new to me. She gets into a lot of new things as well on how to find new topics. Charles (01:03): So you can create new boards, almost like Pinterest SEL, which I didn't know, something you could do. Also some new features like story pins, she talks about and re and really some Pinterest for different retailers that were very surprising on who can actually use Pinterest. She reframes it in a very different way that I think a lot of people would find helpful. So let's go into the show and if you like it, we have a like subscribe and hopefully this helps you. Thanks. So, Hey Alyssa, how are you doing today? I'm doing great. How about yourself? Doing good? I love it. I love the topic. We haven't talked about this actually ever. I mean right now, like, you know, you hear Instagram all the time, Facebook, but you don't hear Pinterest coming up as much. And I think it lends itself though, to certain types of products I think are really like the per, like the Pinterest products. So first when you say kind of Pinterest, is it Pinterest marketing, would you call it a Pinterest? Like how would you even describe using Pinterest? Alisa (02:07): Totally Pinterest marketing. So just like Instagram marketing, Facebook marketing, any other kinds of marketing, it's, it's a different beast. But has some of the similar benefits and this year has been as you know, unusual Charles (02:23): To say the least. Yeah, exactly. Alisa (02:26): But it has been really reflected in Pinterest and the way that people are using it. So for example they're up to 442 million monthly active users, which is up 20% in just six months, which is enormous for them. Yeah. And the number of people buying. So the conversions on Pinterest are, are up three X since the start of the year. So there's a tremendous potential for sales growth from Pinterest. And so I'm excited to talk about it. Charles (02:58): So you'll saying the number of people buying, when you say buying, are they people buying them on Pinterest or is it, are you tracking people that came from Pinterest and bought directly on like the shopping cart side? Right. It's Alisa (03:11): From Pinterest to your site? Yep. Okay. Charles (03:14): So a attribution.
43 min
Business Lunch
Business Lunch
Roland Frasier
Grant Cardone’s Biggest Takeaways From 2020.
In this episode of Business Lunch with Roland Frasier, we get to sit and hear  Grant Cardone and Roland reflect on the last eight months in 2020. You will appreciate his takeaways, especially if you are struggling right now. Listen through to the end for the three things to do if you’re in trouble right now. In Roland’s words, “They’re money”. Who Is Grant Cardone? Grant is an American author, motivational speaker, real estate investor, and professional sales trainer. Grant Cardone speaks on leadership, real estate investing, entrepreneurship, social media, and finance and has written eight business books, runs thirteen businesses, and is the CEO of seven privately-held companies.  Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show and connect us with more high flyers like you. Listen Today For, * What he was most wrong about. “I thought the world was coming to an end…100% sure that no one would ever pay us again for anything literally for the next three months. Every time somebody gave me a thousand dollars, I was like, what is wrong with these people?”. Grant Cardone. * His reflections on 2008, and his biggest lesson from that time. “I remember 2008, and man, I was in a different position because I was dependent upon one vertical.” Grant Cardone. * His number 1 takeaway from 2020. “When the going gets tough, the Executives have to get better. Leadership has to be much greater.” Grant Cardone. * A principle to help you as you move forward into 2021. “The second thing is just, whatever you lose, you need to figure out how to pick that up times something, in these other spaces.” Grant Cardone • Grants initial response to the country shutting down and the decision he made that he wouldn’t make again. “Looking in retrospect, I made some mistakes.” Grant Cardone. Plus, You'll Also Hear, * How he led his team in a way that sustained energy and results. “And basically the theme was ain’t no virus going to stop us. And we have had the best year we’ve ever had at this company”. Grant Cardone. * How he made sure that his team would be able to keep their jobs. “As long as they do the right number, the right amount of outflow, the outflow is going to take care of the inflow.” Grant Cardone. * Why he thinks he’s been able to end the year with incredible results. “I think what happens is people that are committed, find the best part of them when they get hit and, and their commitments get challenged.” Grant Cardone. * His approach to staying connected with his audience and market. “So as you know, we’ve been virtual for a long time and, we have been very heavy in social media, and zoom or any way to deliver to the client every day, whether we’re paid for that or, not has been a heavy emphasis. So all we’ve done really is not just double down on that, but 10 X on that.” Grant Cardone. * The three questions that he asked his worried customers (to keep them). * His vital approach to partnerships. 3 Things To Do If You’re In Trouble Right Now (In Grant's Words). 1) "Make a decision that you’re responsible for COVID. Not the virus. Wu Han is responsible for that, but you are responsible for the condition you were in that you’re losing your job, your job’s at risk, your retirement’s at stake, whatever the case is". 2) "In addition to your job, you have to start scaling the job out. You have to scale something indestructible… I don’t mean diversified. I mean, in spots that are indestructible". 3) "The third thing is that I would tell people: You have to get around people who are thinking big. Don’t try to do things alone. People that are suffering right now are mostly the desperadoes...You don’t want to do success alone”. Grant Cardone. Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show and connect us with more high flyers like you. You can also find us on your go-to podcast platform here.  Mentioned In This Episode Thank you to our partners, Conversion Fanatics. Find and Follow Grand Cardone At his website. On Twitter. Follow Roland Frasier On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Twitter On YouTube Click to find us on Apple Podcasts and other podcast players.
22 min
More episodes
Search
Clear search
Close search
Google apps
Main menu