InSecurity
Matt Preschern: How Can Companies Adapt & Evolve to Help Others and Themselves?
May 11, 2020 · 58 min
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Be formless… shapeless like water. Now you put water in a cup, it becomes the cup. You put water in a bottle, it becomes the bottle… you put water in a teapot, it becomes the teapot. Now water can flow or it can crash… Be water my friend.”

 -- Bruce Lee

 

According to our friends at the International Labour Organization (ILO) the COVID-19 pandemic will wipe out 6.7 percent of working hours in the second quarter of this year. To put that in perspective, that is the equivalent of 195 million full-time workers. Huge losses are expected across different income groups, especially in upper-middle income countries (7.0%, 100 million full-time workers)

 

Fear not though… we’re not here to just lay a bunch of bad news on you! We want to show what ingenuity and adaptability can do for a company, for their personnel and for the the rest of us as well.

 

Textiles company American Roots converted its facility to produce medical supplies.

 

LVMH Group has turned its perfurmery brands, including Dior, Givency and Bulgair, into hand sanitizer manufacturers.

 

Tito’s Vodka converted production facilities to make hand sanitizer. Thanks to the combination of their attitude and ingenuity, they now have the ability and capacity to manufacture over 60 tons a week.

 

What is corporate leadership doing to adapt to and overcome a situation that has shown devastating consequences?

 

On this episode of InSecurity, Matt Stephenson welcomes new co-host Michelle Moskowitz for a chat with Forcepoint CMO Matt Preschern. With the ongoing COVID-19 pandemic affecting us all, we learn how Forcepoint adapted quickly to get the most out of their 2800 employees and give them the opportunity to adapt in order to help their customers and themselves. How can companies help themselves in order to help others? Check it out..

 

About Matt Preschern

 

 

Matt Preschern (@mattpreschern) is the chief marketing officer for Forcepoint. He leads the company’s global marketing organization that includes brand management, corporate communications, events marketing, digital and web marketing, revenue and field marketing, and sales enablement. He joined Forcepoint in January 2019.

Preschern is a veteran technology marketing leader with more than 25 years of experience in brand, digital marketing, demand generation and revenue management, customer experience, and corporate communications. Previously, Matt was senior vice president of marketing at CA Technologies where he was responsible for the development and execution of global, regional and partner marketing programs across all businesses. He has also served as the CMO of HCL Technologies where he led the effort to substantially increase HCL’s brand recognition as a digital solutions, IT services and technology consulting company and supported its rapid, multi-billion dollar growth. He also served as the Enterprise CMO of Windstream Communications. Early in his career, he held numerous vice president roles at IBM across marketing strategy and performance marketing and played an integral part in launching IBM’s Smarter Planet initiative.

Matt is an award-winning marketer, having been named among the top 20 most influential CMOs by Forbes and recognized for his success in driving marketing innovation by the CMO Club.

 

About Michelle Moskowitz

 

 

Michell Moskowitz is Vice President of Business Development & Chief of Staff at Sublime Communications. In her previous lives, she spun up the New Media Division for Lifetime network as well as working with numerous cybsecurity startups.

 

With a career spent swimming in the waters of digital marketing and consulting Michelle has somehow found the time to also be a journalist at the Greenwich Sentinel.

 

Michell will be joining us as a recurring co-host to bring additional perspective to the important role that communication plays in a world that grows increasingly technical.

 

About Matt Stephenson

 

 

 

Insecurity Podcast host Matt Stephenson (@packmatt73) leads the broadcast media team at Cylance, which puts him in front of crowds, cameras, and microphones all over the world. He is the regular host of the InSecurity podcast and video series at events around the globe.

 

Twenty years of work with the world’s largest security, storage, and recovery companies has introduced Stephenson to some of the most fascinating people in the industry. He wants to get those stories told so that others can learn from what has come

 

Every week on the InSecurity Podcast, Matt interviews leading authorities in the security industry to gain an expert perspective on topics including risk management, security control friction, compliance issues, and building a culture of security. Each episode provides relevant insights for security practitioners and business leaders working to improve their organization’s security posture and bottom line.

 

Can’t get enough of Insecurity? You can find us at ThreatVector InSecurity Podcasts, Apple Podcasts and GooglePlay as well as Spotify, Stitcher, SoundCloud, I Heart Radio and wherever you get your podcasts!

 

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