AP 1145: Where Are They Now: Danielle West from Intentional Marriages
Play • 17 min

Danielle is a marriage counselor over at IntentionalMarriages.net. In her last appearance on AskPat (episode 1086), I encouraged her to take her business to more virtual settings. What were the results, and how is Danielle adapting her business to continue to help people, even mid-pandemic? Where is she headed next? We're getting into all of that today in this great follow-up—this will be the first in a couple of "Where Are They Now?" episodes I'm doing here at the end of the year. Let's go! Show notes and more at SmartPassiveIncome.com/ap1145

The Hustle And Flowchart Podcast
The Hustle And Flowchart Podcast
Matt Wolfe & Joe Fier
Pat Flynn - Strategies To Turn Followers Into Superfans
We always love chatting with Pat Flynn, and in this episode, we discuss how to build super fans in your business, how to grow an audience ethically, how to promote affiliate offers to your audience and make good money through affiliate marketing in a very ethical way that makes customers actually thank you for doing it. Pat also discusses how he has been able to build a successful building with a great, appreciative audience without the need to run a ton of ads and self-admittedly not having the best SEO on his website as well. We also talk to Pat about how he got involved in some of the deals he has equity in. He’s not just an affiliate for products such as ConvertKit, Lead Pages, Teachable and Samcart, he’s also an advisor and gets some sort of revenue share. So we dive into how he has been able to leverage his podcast to then get involved in these equity and advisory deals. When you have listened, be sure to check out our previous chat with Pat and our conversation with Lisa Cherney for more insight on how to give insane value while being real to your audience. “With affiliate marketing, it’s the easiest way of starting to generate an income because these products already exist, people out there are already buying them, you just have to be the person that people trust to make that recommendation to them.” - Pat Flynn Some Topics We Discussed Include: * “Fannels” and how to ramp yours up (and no, we are not talking about soft pajamas!) * The amazing result you can get in under three years which will set you up for success * How Pat pivoted during the last time we had an economic downturn which changed his life forever * How to get great fan engagement and healthier all at once! * Tactics for when you are first starting out with affiliate marketing * How to stay passionate about the same topic for years * Common mistakes Pat sees on websites and how to differentiate yourself from the pack * What ‘What’s Up’ tactic that will make you really stand out * The pyramid of a fandom and why you should turn that funnel upside down Resources From Pat Flynn: * 123AffiliateMarketing.com * Smart Passive Income * PatFlynn.com References and Links Mentioned: * Superfans: The Easy Way to Stand Out, Grow Your Tribe, And Build a Successful Business * Are you ready to be EPIC with us?! Then grab our EGP Letter here! * Did you know we have an awesome YouTube Channel? * Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! * This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. * Affiliate Marketing Through Insane Value - Pat Flynn * Why Being Yourself Is The Best Business Strategy - Lisa Cherney
1 hr 17 min
The Marketing Secrets Show
The Marketing Secrets Show
Russell Brunson
The Free, The 7, The 297, The 9,997 Frameworks
How to take the same framework, and turn it into an entire business. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What's up everybody? Good morning. This is Russell Brunson. I want to welcome you back to The Marketing Secrets podcast. Right now, I'm working on the One Funnel Away Challenge and wanted to jump in and say, "Hey". Hey, so this morning, I'm working on day number two of the One Funnel Away Challenge. Some of you guys know for the last almost three years now, we've been running the One Funnel Away Challenge. We had over 70,000 people go through, which is crazy to me. That one challenge alone, it's $100 per ticket, it almost about to hit 2 Comma Club X, which is exciting. Anyway, I decided that I wanted to redo it and kind of update it. And I wanted to do it live. A lot of you guys know, I just did the five day lead challenge live and it was really fun. And now I want to transition to do the One Funnel Away live. So I started yesterday and did the first training and it was great, except for after I got done, we'd open it up for Q and A's. And there was like so many questions that, if I would have taught it a little differently, those questions wouldn't have been there. So I'm actually going in this morning early and I'm rerecording. I'm bringing my clothes I wore yesterday. I'm rerecording the last half of day one. And then we're going to kind of mush that together and fix that for everybody that way moving forward, because this is the only time it will be live. After that, it'll have to be replayed because I can't do the live challenge every day for the rest of my life. So we'll kind of clean up the video and that way they'll have it moving forward. And then I'm doing day number two and then every day basically I'm going live for the next, almost 30 days. I'm not doing live on the weekends, but four weeks. So 20 days in a room Monday through Friday and it's exciting. And it's kind of fun because every time I teach this stuff, it gets clearer in my head. And it's one of the reasons why I think it's so important for all of you guys and me to publish so much. Between podcasts and videos and audios and speaking and doing challenges. And the more you do it, the more your message gets refined and the better it gets. I've been doing this now almost 20 years. So God, that's weird to say. I've been doing this for a long, long, long time and I'm still cleaning my message up. Like today, I just had these little aha's. And anyway I just want to put that out there for you guys. You think you have said your stuff and taught your stuff a lot, you haven't yet. You're still just a very, very beginning of it. That's number one. Number two. One of my big aha's and little takeaways today that I had, not that it was new, but just a new way to kind of teach it that I thought was interesting. I want to share with you guys, I talk a lot about frameworks and how we all need to be developing our own frameworks. And we still have a ton of different frameworks. And frameworks are just basically a step-by-step process, which teach somebody. So let's say you've gotten results in the past. So let's say you figured out how to get six pack abs or how to climb a mountain or how to head throw someone in wrestling or you, you figured out a result. And so how do you do that result? Well, you stand there and you break down the step by step. Step, number one, you do this. Step two, you do this. Step three, and you have this framework for how to reverse engineer, the result that you just got. And so that framework is the thing that we're selling. And so when you have that framework, there's a lot of things you can do with it. And what I was kind of mapping out here in my notes is that you can take that framework and I think you could teach it to most people in three minutes. It's like, here's my framework for how I do a head throw or whatever. How to lose weight or how to do whatever. And that three minute version could be like a YouTube video or an ad. I'm going to teach my framework. And they show the framework and it's really cool. Like, "Oh, that's amazing. I understand the framework." But then there's the next tier of the framework. So let's say, it says three minutes. Let's say you're going to teach that same framework, nothing different, just teaching the same framework. And this time you're going to teach it in an hour. And so you are... You teach it in an hour. So you teach the framework in an hour. And now that framework though, you can sell or you can give away to the lead magnet or you could sell it. So in what we're doing for the One Funnel Away Challenge, this is going to be their $7 offer. And so they have this framework. They're selling for $7 and instead of teaching an hour long version of that framework. So if I'm teaching a head throw in an hour, that might be a little hard. But if I'm teaching... Let's say I'm teaching how to lose weight in an hour, how to get six pack abs, or how to run a Facebook ad or whatever. I teach that thing in an hour and that becomes this product now that I can sell for $7. I'm productizing my framework. I'm taking the framework, turning it into a product, now by bulking it up. And then now, I have the ability to sell that. But now, it's like, okay, what if I took that hour long version and the say there's six steps in that framework. In an hour, I spend 10 minutes in each step. So what if instead I take that and instead of spending 10 minutes on each step, what if I spent on hour in each step? So I take that and a breakdown this framework, instead of being done in one hour, it's done over six modules. Now, it's a six hour course where each bullet point, each step in that process, I spend a full hour on. And now I just turned this thing from $7 offer into a six week course or six module course. And taking the same thing. I'm just teaching it different. I'm bulking it up. I'm telling more stories, I'm showing more examples, I'm showing more case studies. And I'm just doing more each at each level of it. And so now it becomes a six week course. And I can sell it for that for $297 or more. And then the next tier on top of that is, okay, how do we do a 'done for you' version? So instead of me just teaching this, I'm just going to do it for you. So it becomes a service or coaching or things like that. And that can sell from anywhere from 500 bucks to 10,000, 25,000, a 100,000 dollars or more. And it's just taking the same framework I already have, but now I'm actually doing it. I'm showing them how to do it. And so that's kind of the next tier, the next step. And so, anyways, it's interesting. I think lot of times we think we need to create a million different products, have a million different things, but, no, you're just taking your same framework and you're expanding upon it. You've got three minute version, the hour long version, the six module version, the live event version, the workshop version, the coaching version, the one-on-one coaching version. There's a whole bunch of different ways to package it and to fulfill on it. And I think that the key that people have to understand is that people will spend more money for the same product packaged in a different way. When you understand that it changes all these things. And it's exciting. So anyway, I just, this morning I was doodling that out. I'm going to be sharing it on day number two of OFA. I thought that'd be fun to share that with you guys and just get the wheels in your head spinning. What are your frameworks? Have you been thinking about that? What are the things that you teach? That you know how to do. The results that you know how to get for people. Start thinking about those and start developing them and start figuring them out and then make different versions of it. There's the 30 day challenge version. There's the book version. There's, there's a million ways to package it, structure…
9 min
Everyone Hates Marketers
Everyone Hates Marketers
Louis Grenier
[Replay] How to Position Your Freelance Marketing Business (& Stop Feeling Burn out)
Are you feeling burnt out at the end of your workday? Do you feel like your flailing around with no direction when working with your current clients? Kaleigh Moore was in your position not too long ago. Now after taking a leap as a niche freelance writer, Kaleigh runs a successful business writing blog content for e-commerce platforms and SaaS tools. Kaleigh joins the show today to help us understand how to find work your passionate about and make money doing it. We discuss how to find your niche and properly position your brand so people remember what you do and you can work with clients on your own terms. We covered: * Why being a specialist will get you more business * Two reasons to be selective when bringing on new clients * Keeping variability in your projects when selecting your expertise niche * How Kaleigh conquered her fears and burnout when she repositioned her business * The trigger that pushed Kaleigh to reposition her business * The online freelance course Kaleigh took to figure out the work she truly enjoyed * Why you need to have some hands-on experience before positioning your business * Three questions that can help you find work you actually enjoy doing * Kaleigh’s advice for setting up your project fee structure * The best way to discover work you are passionate about * Potential red flags from clients and how to tactfully move away from those clients * A formula for creating your really simple positioning statement * Why you should ask your mom if she understands your positioning statement before you publish it * Simple ideas to keep your network updated on your brand Resources: * Paul Jarvis Creative Class * Paul Jarvis: More Isn’t Always Better - Challenging the Growth at all Cost Mindset * Casey Neistat * The Unique Ability * Tim Ferriss - How to Build a World-Class Network in Record Time * On Writing Well * Tim Ferriss Podcast * Joe Rogan Podcast * Kaleighmoore.com * Kaleigh Twitter * Kaleigh's Newsletter Cup of Coffee
Play
The Art of Online Business
The Art of Online Business
Rick Mulready
Quick Tip: What Every "Early" Course Creator Needs to Be Focused On
I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Do you have an offer that you know is good but that you're having trouble getting traction with? I am helping you solve that problem in today’s episode by talking about the number one thing that every early-stage course creator should focus on. This one thing is simple. It is all about getting your offer out there. If you have an offer that you’ve validated but you’re having a hard time gaining traction or your launches don’t go as well as you hope, this episode is for you. Launching can feel really overwhelming, stressful, and exhausting sometimes. If you have felt this before, I want to invite you to a five day live training mini-series that starts on Monday, January 25th. In this mini-series, you will learn my optimized launch method. It will give you the tools to have the easiest launch that you’ll ever have. By the end of this free training, you’ll have a complete plan for using it in your business. If you're looking for a simple, repeatable, low-stress launching option that's super effective, you can register right now at www.rickmulready.com/livetraining. Links & Resources Mentioned in this Episode: Episode 437: Quick Tip: 3 Systems Every Course Creator Needs In Their Business Full show notes are available at www.rickmulready.com/460
16 min
Online Marketing Made Easy with Amy Porterfield
Online Marketing Made Easy with Amy Porterfield
Amy Porterfield
#356: Sales Page Struggles? Boost Your Conversions With These 3 Tips
Sales page struggling to convert? Here’s what to do! Just like you, your sales page is a big deal. And when it isn’t converting, it’s easy to feel defeated. (Trust me, I’ve been there, my friend!) Luckily, there are a few minor tweaks that you can make to your sales page that will have it converting like crazy and leave your potential students saying, “I need this, NOW,” and then hitting that buy button. In this episode, you’ll gain the guidance you need to simplify your sales page with a powerful layout that has worked extremely well in my own business. When it comes to a compelling sales page, there are a few features you want to pay attention to: your call-to-action, your “Magic Mirror,” and your “Highlight Reel.” And don’t you worry, I’ll explain what all of those mean. Once you get these dialed in, it’s smooth sailing to attract your ideal community to your offer. Ready to get your sales page converting like crazy? Here’s a snapshot of a few things we talked about… * [02:10] If done right, your sales page can be gold. It can be one of the most essential parts of your sales funnel, customer journey, and conversion success. * [04:27] Your sales page is a tool to deliver the four W's of your offer. These are what your offer is, who it's for, why you created it, and what transformation your course offers. * [06:30] Sprinkle your CTA confetti throughout your sales page. Have four different CTAs with one near the top for action takers, one after your offer and bonus content, one after your money back promise, and one at the bottom of your sales page. * [09:30] Clearly state who your product and offer is for and place this near the top of your sales page. This is the magic mirror where they see themselves in the copy and keep reading. * [14:03] Future pacing is like a highlight reel that paints a picture of what is possible for your student and how your offer will get them there. Rate, Review, & Subscribe on Apple Podcasts ‘I love Amy and Online Marketing Made Easy.’ <– If that sounds like you, please consider rating and reviewing my show ! This helps me support more people — just like you — move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!
20 min
The Email Marketing Show
The Email Marketing Show
ResponseSuite
5 Types of Content That Creates Buyers and 'Assignment Selling' with Marcus Sheridan from They Ask You Answer
You know you should be emailing more often, but how the hell are you supposed to come up with all of the content? More importantly, how can you make sure each and every one of your emails is getting your audience closer to buying from you? Author of the incredible game-changing content marketing book ‘They Ask You Answer’, Marcus Sherridan is here to absolutely revolutionize the way you think about your emails by going through the 5 subjects that in his words, “move the needle in every single industry”.   He also discusses the incredibly effective approach, ‘assignment selling’ and how you can use this to quicken your sales process and massively increase your close rate…..because who doesn’t want that? 5 Types of Content That Creates Buyers and 'Assignment Selling' with Marcus Sheridan from They Ask You AnswerEpisode Content (02:13) It’s two lies and a truth and Rob’s turn again - will he ever catch up with Kennedy? (04:38) So, how do you come up with things to say in your emails? (05:50) The main reason why the 5 subjects work so well in every industry. (06:15) Subject number 1 - most companies don’t know how to talk about this in the right way.   (07:36) Subject number 2 is something we don’t usually search for until we’re serious about buying it... which is why it’s perfect. (08:25) Subject number 3 - have you done your due diligence? (09:22) Subject number 4 is something we are all obsessed with. Yes, even you! (09:59) Subject number 5 and it’s "simply the best." (10:47) OK, but where and when should you use these 5 subjects within your emails?  (11:23) The hostage situation and honest reviews about yourself. It’ll make sense, we promise. (15:14) Very few business do this, which is exactly why you should. (15:54) Assignment selling and what Marcus does differently. (17:48) How to stop wasting your valuable time by using assignment selling. (20:31) What sort of questions should you be asking? (21:53) How you can incorporate assignment selling in your emails….because that’s probably why you’re listening to this, right? (22:55) Being more demanding and closing more sales? We’re in. (24:49) Have you ever been ghosted before? This subject line leads to an answer in 90% of the time on the very same day. Episode Resourceshttps://launch.emailmarketingheroes.com/warrior (Download The Email Marketers' GamePlan) https://get.emailmarketingheroes.com/league (JOIN The League Of Extraordinary Email Marketers) https://twitter.com/RobandKennedy (Connect with us on Twitter) for podcast updates and email marketing content Subscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player. Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.
30 min
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