AP 1146: Where Are They Now: Jane Hamill from JaneHamill.com
Play • 22 min

A lot has changed since Jane Hamill was on the show back in episode 1036. Things got tight for her recently because of COVID and having two kids at home (I'm sure many of us can relate). The good news? The pandemic forced her to completely reposition herself. They say you can't read the label when you're inside the bottle, and I think Jane's story is a testament to that metaphor!

By combining two of her offerings, Jane managed to really niche down. Today she tells us how she's further differentiating her offerings based on what makes her unique, creating a mindset of abundance. It sounds like she's doing all the right things, and I can't wait to check in with her again in the future. There are so many valuable takeaways in this episode—let's get started! Show notes and more at SmartPassiveIncome.com/ap1146

Business Lunch
Business Lunch
Roland Frasier
It’s The Little Things (That Close Deals And Get Referrals), With John Ruhlin
Do You Struggle To Cut Through The Noise & Attract Referrals? Business is all about relationships. So if you’re smart, you will develop a strategy for really recognizing, appreciating, nurturing, and nourishing those relationships.  “The hinges that swing the biggest doors are the relationships you have.” Roland Frasier As our guest today, we have John Ruhlin, the CEO, and founder of Giftology. He also has a book of that same name that you can get here.  “Nobody wakes up at 4:00 AM and says, man, if I had a gift strategy, my business would change forever. But, most people, if they’re honest with themselves, would say that it every business, every industry rises and falls on relationships”. John Ruhlin Today’s Top Takeaways * Have a gifting strategy  * Gift at a level that is commensurate with the value of the relationship. * Personalize to the recipient, not to your company.  Plus, Listen For, * The number one mistake that brands make when they send out gifts. * When a gift can actually cost you in your relationship instead of investing in the relationship. “You’re actually trying to manipulate them into becoming a billboard for you, and you actually could spend money to damage the relationship.” John Ruhlin. * Why you should target the inner circle of high-level clients, such as their family members, their assistants, etc. - and how this ends up being a much better investment than splurging on expensive gifts for the individual. * What makes a gift more meaningful and impactful. “A true gift is no strings attached, but what’s funny is the less you make it about yourself. The more they make it about you.” John Ruhlin • How to set an appropriate budget. “You need to have a strategy on how you’re going to show up for people and be different and, you know, stay top of mind and engage in these relationships so that they want to refer your business and do more business with you.’ John Ruhlin. • The ROI you can expect to see when you invest in people and relationships in the right way and for the longevity of it.  • Keys to choosing the right gift. “Most people waste money because they give gifts as a reactionary thing.” John Ruhlin Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Hit Subscribe on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show and connect us with more high flyers like you. You can also find us on these platforms here.  Connect With John Ruhlin through his website. Follow Roland Frasier On Facebook  On Instagram  Through his Website  Also Mentioned In This Episode Get a free book from our partners at Conversion Fanatics. Follow Business Lunch Podcast On Twitter On YouTube
24 min
Tech Money Talks The #1 Dropshipping Podcast With E-commerce Professional Dropshipper Brian McCumber
Tech Money Talks The #1 Dropshipping Podcast With E-commerce Professional Dropshipper Brian McCumber
Brian McCumber @techmoneytalks
Jeet Banerjee, From No Sales To Over $40 Million Dollars Dropshipping, Secrets To Success Revealed
🔥 We have Jeet Banerjee as a featured guest on Tech Money Talks Podcast!  Jeet Banerjee is a serial entrepreneur, TEDx speaker and online educator. He has sold 2 businesses, generated over $40 million with e-commerce dropshipping! He operates an e-commerce branding incubator and has helped over 2,500 students start their online businesses. Jeet has dropped lots of gold nuggets into this podcast. He shares lesson-learned experiences which you can replicate to grow your e-com business. So stick around till the very end, you don't want to miss this episode! ******************************************* 👍 SHOUT-OUT: @thejeetbanerjee Build an epic online business and live life on your own terms with this academy! https://www.theincomeincubator.com/ 🔴 FOLLOW JEET BANERJEE Instagram: https://www.instagram.com/thejeetbanerjee/ YouTube: https://www.youtube.com/channel/UCwNNHqf2390cT1woo_sNDKQ ✅ Facebook Marketplace Dropshipping using Drop Posting™ www.dropposting.com/go 🔊 Tech Money Talks on Spotify spoti.fi/2P5LIxl 🔊 Tech Money Talks on Apple Podcast apple.co/2MPebrR 🌲 Tech Money Talks Link Tree linktr.ee/techmoneytalks 🔴 FOLLOW BRIAN MCCUMBER TECH MONEY TALKS: Tech Money Talks on Instagram: www.instagram.com/techmoneytalks/ Tech Money Talks on Twitter: twitter.com/techmoneytalks/ Tech Money Talks on Facebook: www.facebook.com/techmoneytalks/ Tech Money Talks on LinkedIn: www.linkedin.com/in/brianmccumber/ Tech Money Talks on SoundCloud: soundcloud.com/techmoneytalks/ Tech Money Talks on Web: www.TechMoneyTalks.com ✅ FREE Access! Dropshipping Insiders Group insiders.dropshipfunnels.com ✅ Dropship Funnels Done For You Service www.DropshipFunnels.com ✅ Get Sales Without Paying For Ads! Dropship By Phone Course: www.DropshipByPhone.com 👀 WATCH TECH MONEY TALKS ON YOUTUBE! YouTube: www.youtube.com/techmoneytalks --- Send in a voice message: https://anchor.fm/techmoneytalks/message Support this podcast: https://anchor.fm/techmoneytalks/support
44 min
The Art of Online Business
The Art of Online Business
Rick Mulready
The Secret to High Converting Launch Copy with Brittany McBean
Do you want to know how to have the best launch copy on the block? Today we have Brittany McBean back on the podcast! She is here to talk to us about the entire process of putting together the copy and messaging that we used for my Offer to Optimized launch. Her and I are covering a lot in this episode. We are breaking down the strategy process of the launch, how we nail down our perfect customer and what the research process looks like. We are also covering how to use surveys to get quality data, what messaging for a launch strategy looks like and more. Brittany McBean is a conversion copywriter who helps online entrepreneurs stand out with crystal clear messaging and a laser-focused strategy. She loves writing personality-packed websites, emails, and launches that make the big bucks—and teaching people how to be unapologetically confident, relentlessly snarky, and remarkably persuasive. On Today's Episode You'll Learn: * Brittany’s money-making order of operations * Why you have to know your audience before anything else * How to research your audience * What makes an email survey successful * The best way to make a survey * How to write specific and engaging questions * What sort of questions went into our survey * The value of identifying patterns and themes in research * The difference between messaging and launch strategy * Why you should do a pre-launch Brittany’s approach to writing copy has been a game changer for my business. This episode is well worth a listen because there is much to be learned from her. If you liked what you heard today, I want to invite you into my new Optimized CEO Community Facebook group. This is a free Facebook group exclusively for online course creators, maybe you have a membership program, or you're an online coach and you want to optimize your business towards six or seven figures. If that's you, you need to be in this group. We do trainings, I'm in there answering questions, and it's just an amazing community of people helping each other out. If you want to join, go to www.rickmulready.com/group. Links & Resources Mentioned in this Episode: Episode 434: Simple Hacks for Writing Copy that Converts, with Brittany McBean www.brittanymcbean.com/quiz Survey Email Link to the Survey Full show notes available at www.rickmulready.com/464
58 min
The Marketing Secrets Show
The Marketing Secrets Show
Russell Brunson
Aligning Your Will With The Marketplace (Revisited!)
On this previously released episode, Russell reminds you to listen to what the market wants instead of telling it what it wants. This episode is a few years old, but the message is still just as important today! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What’s up everybody? This is Russell Brunson and welcome to the Marketing Secrets podcast. I want to share something today, and some of you might be thinking, Russell this is a marketing podcast why are you talking about God? Because he has to do with everything, it’s really important. And the lesson I learned this weekend has to do with God, but it also then relates back to you guys and your market, so I think it’s really, really important. So I was in Utah and I had a meeting with someone who is one of the top leaders in my church, the Mormon church. And we believe in our church that there’s a prophet and his 12 apostles, similar to how when Christ was on Earth. And my meeting was with one of the twelve apostles, which was really a huge honor, and scary and exciting and all those things all wrapped into one. And I had a chance to meet with him. So this whole week prior to leading up to it, I’ve had a lot of thoughts about just life and how things work and then obviously meeting with him and then afterwards, it was a really neat reflection in time. And there was something that came out, I mean, there was a lot of stuff I wish I could share in the context of this podcast, but it’s probably not appropriate or the right spot, so I won’t. But there was one thing that just kept ringing through my head that I wanted to share because I think it’s important and it does relate back to marketing. So there you go. Is it I alright if I relate it back to marketing, if I talk about God for a few minutes? Hopefully that’s okay. So it’s interesting, if you look at the world, what the world tries to do is that they see, I don’t want to get political because I don’t care about politics at all, so I’m not going to get political. But I see this mostly, it’s amplified in politics, where it’s like these are the agenda items that people either believe this or believe this and they fight back and forth, who’s right and who’s wrong, and all that stuff. And it’s kind of crazy. And it’s been interesting, in my life, and I’m not perfect in this by any stretch, this is what I aspire to be, when I look at an issue, when I look at something it shouldn’t be what do I believe. What does Russell believe on this topic? It should be, okay I believe in a God, so what does God actually believe on this topic? And then my job as a human here is not to try to convince God that, “No, no, no, you’re wrong.” Because he’s not. So my goal is to look at what he believes on the topic and then bend my will towards that. Say, okay this is what he believes therefore this is what I believe. That’s how it should be, if you do believe in an all powerful creator who created the heavens and the earth and everything. I think we should bend our will towards him. This is what he thinks, therefore this is what I think, on any topic. I think that’s important as we’re trying to set up our belief’s. What we’re for and what we’re against. It should be less of, this is my opinion, this is what I think is right, this is what I studied, what I read. It should be like, what does God actually think and then sit back and pray and find out what he believes and then be like cool. I will align my will with yours. I will align with that because that’s what you believe. So I was thinking about that, again, something I probably wouldn’t normally share inside the podcast, but I started thinking about this from the business standpoint too because there’s always correlations between all things. And it’s funny because a lot of the entrepreneurs that I work with, it’s interesting what they do. They have an idea, “This is a product I want to create. It’s the greatest thing in the world. It’s going to change mankind. I want to charge this price for it, this is how I want to deliver it.” And they have all these things that they want to do because it’s their idea. It’s their baby. And they go out there and they put it on the market and the market crushes it and it’s like, that idea sucks. Or that price point is not right. Or whatever it is, the market goes and does it’s thing. And the market in this situation is kind of like God. The market doesn’t care who you are, not that God, God does care. But the market doesn’t care who you are. The market doesn’t care how good your ideas are. The market is what it is. If you put your thing out there and it will tell you, that idea sucked. Or that idea is amazing. Or whatever the thing in between there is. And our job as entrepreneurs, is not to try to convince the market that our idea is the best, our job is to find out what does the market actually want and then align our will with that. And when you do that, that’s when things explode. That’s why when we test funnels, we’ll test and be like, oh the market said no. And we try again and we test and tweak the messaging and the pricing, we keep moving things around until we figure out what does the market actually want? How much do they want to spend for this? What’s the price point? What do they actually want? Do they even want this product? A lot of my ideas they didn’t want. As great of an idea as I thought they were, the market did not care about it. And the market is the only thing that actually matters. So I always tell people, it drives me crazy people in my coaching programs, Facebook groups, and everything will come in and be like, “What’s your opinion on this?” and I’m like, “Dude, don’t take my opinion on it. I don’t even trust my opinion on my own stuff. I let the market decide. I create the thing the best I know how to do, based on what I have seen the market respond to in the past. I make the thing and then I send some traffic to it and I let the market vote. And I don’t let the market vote through quizzes or surveys or things like that. Where they’re like, ‘Oh yeah, I would buy that.’ The only thing that I care about is people that actually pull their wallets out of their pocket and swipe their credit card. That is how the market votes. They don’t vote with their mouth, they vote with their credit card.” Anyway, so that’s how it works. So for you guys, as entrepreneurs, it’s important for you to not get so caught up on your ideas and what you believe. It is important for you to figure out what the market actually wants. What they actually believe. They believe this is worth this amount of money, they believe that this is what they want to buy. You figure out what the market actually wants, and you do that you become rich. If you fight against that, you struggle. I’ve seen people go years, maybe decades and never have success because they are trying to jam their belief’s down the market’s throat. And the market doesn’t care about you, all the market wants is what it wants. So you gotta figure out what it wants and then you align your will with that. And that’s it. So as I was thinking about that this weekend with God and our responsibility to not so much try to dictate what we believe and try to shove it down his throat. But to figure out what he believes and align our will him. It’s the same thing with the market. And when you understand that, that’s when business becomes a lot easier. It comes back to Expert Secrets 101, like page 3 or whatever, find a hot market, ask them what they want, and then give it to them. It does not say, find a hot market, decide what you think would be awesome to create and then jam it down their throats. That is a hard business to run. Okay, it’s the opposite way. Find a hot market, ask what they want, and then…
9 min
The Hustle And Flowchart Podcast
The Hustle And Flowchart Podcast
Matt Wolfe & Joe Fier
André Chaperon & Shawn Twing - The Key Elements of a Durable Business
André Chaperon is a legend in our industry and had one of the first info products we ever bought, which was a product that started out his journey to become one of the leaders in this industry. He and his partner, Shawn Twing join us today, and in the first part of this episode, we talk a lot about their concepts of emergent marketing and the durable business model, which has specific elements to it, that they teach. This includes things like how to get customers and when to give value for free as opposed to when to charge. We also couldn’t pass up the opportunity to talk about how to do email marketing better, how to tell better stories in your marketing, how to improve your email writing and how to do segmentation. We get in the weeds and talk about the tactical elements of what makes everything they are doing work well. When you’re done, check out our talks with Sue Rice and Travis Ketchum to round out your email marketing knowledge. “Marketing is a long game, and most people buy between months four and eighteen. Once you know that, you re-engineer your thinking for the long game. ” - Shawn Twing “That creates an interesting dynamic where we are always sharing our best thinking with them, and as a result, stuff happens. So we are always doing this with the audience and they are always part of this journey with us.” - André Chaperon Some Topics We Discussed Include André Chaperon & Shawn Twing: * The three components under emergent marketing * Playing the long term game and not selling to your audience until much later down the road * A cool story about writers, and chats about emojis and selfies * How to be the person who stands out in the room * Lessons from their Black Friday promotion which you can implicate any time of the year * Bringing your customers alongside your journey every step of the way * Email segmentation tactics - you know you need to do this with your list * The balance between descriptive and prescriptive course work * What do Kevin Costner and Leonard DaVinci have to do with great storytelling? Resources From André Chaperon & Shawn Twing: * TinyLittleBusiness.com References and Links Mentioned: * Are you ready to be EPIC with us?! Then grab our EGP Letter here! * Did you know we have an awesome YouTube Channel? * Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! * This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. * How To Stand Out In The Inbox And Get 50%+ Open Rates - Sue Rice * How To Get More Of Your Marketing Emails In The Inbox - Travis Ketchum
1 hr 36 min
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