By default, when one thinks of Thebe Ikalafeng thoughts of his passion for Africa, marketing, and being an experienced and professional brand strategist come to mind. This is not only by default, but it is also by design. In this episode Thebe joins Tefo to unpack what personal branding is about, especially explaining that it doesn't necessarily mean not being yourself. He further explores how we can continue to tell our stories as Africans. Thebe also explores the topic of marketing Africa as one brand.