The majority of people think of email as simple drip campaigns and weekly newsletters... but that's just scratching the surface. Todays episode is all about the personalized, behavior-based, and automated email marketing funnels that generate 30-40% of your monthly revenue. We'll dive into the unrecognized value of email marketing, what most businesses are doing wrong, and explain how you can use data-driven email to your advantage to nurture your leads and turn them into loyal, repeat customers.