Lean Startup
How To Build The Product When You're Not The User | Alexis Ringwald
Mar 23, 2015 · 8 min
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How to Build the Product When You're Not the User--and You Don't Even Know Anybody Who's the User

Alexis is interested in solving big problems, which means building products for people who face daily challenges very different from hers. She’s taken unusual steps to explore untapped markets and understand the users in them, giving her excellent insight into customer development.
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