Lean Startup
Convince Colleagues To Use Lean Startup: The Stealth Approach | Blair Beverly
Jan 20, 2015 · 13 min
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When a team at Google felt uncertain about which pieces of their work drove real value for customers and had an impact on the bottom line, Blair Beverly, a Manager in Google AdSense, suggested they try Lean Startup methods. He explains how he’s working to win over colleagues and management, using a counter-intuitive process to adopt the ideas.
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