Lean Startup
Learn from Every A/B Test | Hiten Shah
Jan 20, 2015 · 25 min
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Experimentation can generate important insights, but it can also bury you under an avalanche of irrelevant data. Hiten Shah, founder at KISSmetrics, shares key tips and plenty of real-world examples for structuring A/B tests to ensure that you derive useful data every single time you run them.
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