Lean Startup
Overcome Your Own Expertise | Margo Wright
Jan 20, 2015 · 12 min
Play episode
When you’re building a new product, your own domain expertise can–surprisingly–prevent you from recognizing your potential customers’ needs. Margo Wright, founder of Yenko, shares the customer-development approach she’s used to overcome the blinders of her expertise.
Search
Clear search
Close search
Google apps
Main menu