The ability to step away and see the big picture is essential as a leader. It’s what allows you to work on the business so you can then then work in the business. As a leader, you have to be able to see the broad view, to formulate a theory, develop strategies, and finally assemble and inspire your team to get there; time & time again. Today’s guest exemplifies just that. Through a fundamental belief that business is a series of problems to be solved, through many iterations, he grew his company from selling vaporizers on eBay to a Nasdaq listed, leading global platform for the development and distribution of premium cannabis accessories and lifestyle products. Grab a lemonade, iced tea, or even better, an Arnold Palmer, and enjoy the founder's journey of Aaron LoCascio, co-Founder & CEO of Greenlane. Professional Summary: Aaron LoCascio is Co-Founder and Chief Executive Officer of Greenlane. After encountering his first vaporizer at the age of 19, LoCascio sensed the commercial and technological potential of vaporization and began purchasing and re-selling units online shortly thereafter. Since then, Greenlane has flourished under Mr. LoCascio’s continued day-to-day operations. Mr. LoCascio holds a degree in Accounting from Valencia Community College. Company Summary: Greenlane (NASDAQ: GNLN) is the leading global platform for the development and distribution of premium cannabis accessories and lifestyle products. The company operates as a powerful house of brands, third-party brand accelerator, and omni-channel distribution platform. Greenlane serves the global markets with an expansive customer base of more than 11,000 retail locations, including licensed cannabis dispensaries, smoke shops, and specialty retailers. Greenlane’s world-class team provides services including product development, go-to-market strategy, sales and marketing support, customer service, direct-to-consumer fulfillment, supply chain management, and distribution. Greenlane also proudly owns and operates a diverse brand portfolio including packaging innovator Pollen Gear™, the K.Haring Glass Collection by Higher Standards, Marley Natural™, and VIBES™ rolling papers. Higher Standards, Greenlane’s flagship brand, offers both a high-end product line and immersive retail experience with groundbreaking stores in both New York City’s Chelsea Market and Malibu, California. Greenlane also owns and operates both Vapor.com and VapoShop.com, two industry-leading, direct-to-consumer e-commerce platforms in North America and Europe respectively. For additional information, please visit: https://gnln.com/. Top 5 Articles/Interview with our Guest: https://mgretailer.com/business/retail-merchandise/aaron-locascio-living-life-in-the-greenlane/ https://www.forbes.com/sites/warrenbobrow/2020/06/04/greenlanes-rise-to-market-domination-started-in-founders-college-apartment/#616f701f7a68 https://www.newcannabisventures.com/greenlane-narrows-focus-to-ancillary-cannabis-brands-and-distribution/ https://thedieline.com/blog/2020/10/13/inside-the-studio-greenlane Hashtags: #LitUp #FoundersJourney #CannabisEntrepreneur #Founder #Cannabis #Entrepreneur #smokingaccessories #highsociety #hightimes #highlife #dispensary #smokeshop #vapeshop Aaron LoCascio, Co-Founder & CEO, Greenlane https://www.linkedin.com/in/aaron-locascio-9682b519/ https://gnln.com/ https://www.facebook.com/gnlnws/ https://www.instagram.com/greenlane/ https://twitter.com/gnlnwholesale?lang=en https://www.linkedin.com/company/greenlane-inc/ Brian Weber, Producer & Host, Lit Up Cannabis: A Founder's Journey linkedin.com/in/briancweber www.litupfounders.com www.facebook.com/LitUpFounders/ www.instagram.com/LitUpFounders/ www.twitter.com/LitUpFounders www.linkedin.com/company/litupmedia/ Listen to the episode here or on SoundCloud, Apple Podcasts, Google Podcasts, Spotify, Stitcher, TuneIn, iHeartRadio or RSS to your favorite podcast app.