This week I'm joined by Parham Ramezani, Group CEO at Parham & Co. and Moe Jabry, COO of A LIst. Parham & Co are a company 7 Brands and growing.
One of their brands, A List, is leveraging the power of social media by linking an exclusive database of influencers, models, fashionistas, athletes etc, with venues in Dubai by creating unique and unconventional marketing content.
It is a tech company who has taken an idea and are using technology to reach thousands of influencers at a click of a button to promote restaurants, spas, gyms, experiences, and much more. Reaching up to 14,000,000 eyes daily. Having worked with 70 plus partners and growing, serving over 150 influencers daily. Today we will talk focus on one of those brands, A List, where the idea came from and how it works, we will also discuss the maturity of the influencer industry, and what Pharnam & Co look for in potential investments.