Episode 24: Buy this, not that: Why purchase decision making is getting more complex
Today, we talk about purchase decision making or, more simply, the complicated process consumers go through before parting with their hard-earned cash. As companies go bust and in-store footfall declines, it may be tempting to declare the death of the high street/main street. The truth is, consumers are simply changing the way they approach shopping. Online and offline practices are more fluid than ever, while factors like social media, direct-to-consumer brands, and data-driven marketing contribute to further disruption. Join our analysts for an insight-packed conversation encompassing decision fatigue, the redefinition of value, and the impact of ethical practices and sustainability.
Host: Samantha Dover (Senior Retail Analyst, UK)
Guest: Carol Wong-Li (Associate Director of Lifestyles and Leisure, Canada), Diana Kelter (Senior Trend Analyst, US),
Jane Hurh (Senior Analyst, Mintel Purchase Intelligence)