With Super Bowl LV less than a week away, Mintel experts anticipate the cultural impact of the most-watched US TV broadcast event in the context of a divided nation, an economic crisis, and a global pandemic. They explore the challenges facing advertisers as they struggle to find the right tone and grab attention. With some big names and veteran Super Bowl brands dropping out of the ad lineup, what is the right move for smaller brands and those still participating? What lessons should brands and marketers take away from the event and what impact will it have on the industry going forward? Join the analysts as they discuss these topics and more, including second-screen viewing and Zoom tailgates. Host: Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia. Guests: Colin O'Brien, Consumer Insights Analyst, Sports, Mintel Reports US, Sara Nettesheim, Consumer Insights Analyst, Social Media, Mintel Reports US, Nick Batt, Senior Research Analyst, Mintel Comperemedia.