Episode 36: Podcasts: why we listen and how the channel is evolving for marketers
This is a podcast episode about podcasts. Our experts in consumer behaviour, multichannel marketing, and social media discuss why podcasts are so popular, shifts in short- and long-term engagement, and how the channel is evolving - from both the consumer and brand perspective. Podcasts have historically been a popular tool for personal development and entertainment, boasting loyal, captive audiences. But is the COVID-19 pandemic changing how - and if - we enjoy them? As a perfect channel for mass and mid-funnel marketing strategies, the experts also share best practices for brands and what the future holds for marketers with regard to the blurring lines between podcast and influencer marketing and what happens if networks go private.
Host: Andrew Davidson (SVP/Chief Insights Officer)
Guests: Laura Ziemer (Director of Insights, Digital Media, Comperemedia), Jeannette Ornelas (Senior Digital Marketing Analyst, Comperemedia),
Simon Moriarty (Director of Mintel Trends, EMEA)