Mintel Little Conversation
Episode9: Defining 'clean': Why is clean living so popular?
Aug 5, 2019 · 30 min
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In this episode, we look at the 'clean' movement in Beauty, Food & Drink and Household. Clean living is about what you put in and on your body. Interest in natural ingredients is based on the idea that for something to be healthy, it needs to be simple, unprocessed and as close to the real thing as possible. This is not a fad and clean formulations will continue to grow across categories. But given an absence of official regulations, how should brands talk to their customers about the clean movement?

Host: Andrew Davidson (SVP/Chief Insights Officer)
Guest: Jamie Rosenberg (Global Household & Personal Care Analyst), Alison Gaither (Beauty & Personal Care Analyst), Hannah Spencer (Foodservice Analyst)
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