Episode 84: What is the value of sustainability from a brand perspective?
Play • 32 min
In today's episode, host Sam Dover welcomes Jo-Anne Chidley, Founder of sustainable beauty brand Beauty Kitchen, and Richard Cope, Senior Trends Consultant at Mintel and author of the 2021 Mintel Sustainability Barometer, to discuss how recent shifts in consumers' sustainability beliefs, behaviours and purchases are impacting brands. Following COP26 - the United Nations climate change conference that came to a close in mid-November - is consumer awareness and education on the rise? What are the implications for brands both inside and outside the sustainability space? Will consumers and brands ever be totally aligned on sustainability? The experts tackle these questions and more, make the case for sustainability as an innovation driver, and offer advice for brands questioning the value of sustainability. Listen now to learn more and check out episode 74 for a discussion about making better sustainability-driven business decisions.

Host: Samantha Dover, Global Beauty Analyst, Mintel Beauty & Personal Care
Guests: Jo-Anne Chidley, Founder of Beauty Kitchen.
Richard Cope, Senior Trends Consultant, Mintel Consulting.
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